Advanced Rent Option Ltd Avis 

The day I emailed ARO, Sam got in touch. From that moment on, he was by my side every step of the way. He was professional, responsive, and genuinely made me feel that he personally cared about my application. His support and guidance throughout the process made a real difference, and I truly appreciate everything he did. I would highly recommend ARO, especially Sam, to anyone needing assistance.

These guys Harry, Sam , Millie, were spectacular, very fast, quick to response , precise.

Will surely love to do buisness with them again in the future.

Thanks Guys 🙏
Haris.

Choices have been so efficient it's hard to overstate how highly I rate the service they have provided. On the day of completing the property purchase Sam Wilkins had the property on the market. This was immediately before the Christmas holiday, so I wasn't expecting much. But literally on the first day back in the new year Sam was in touch to confirm they had a tenant, who proved to come with very good references and ready within a week to move in. The property was let within a month from purchase. I'm very grateful for the service Choices are providing and have no hesitation in recommending them.

Firstly I would like to thank Sam and Millie for making the experience extremely easy I signed 2 properties up and they took over the process and stress from the very first phone call Sam has been more than happy to stay on the phone and help with any issues ( which is a rarity in this day and age ) Millie has constantly been proactive in completing all steps and communicating so promptly they are both such a credit to the company. Highly recommend you will be in safe hands

Louise & the ARO team are professional, organised and efficient. I knew nothing about this scheme - my questions were answered clearly, no surprises, tricks or hidden costs. The rent was paid to me on time.

Its been a great help to have this opportunity as a landlord & to work with credible professionals.

Thank you
Parag

​"I was completely new to property letting and didn't want my flat empty. Sam Willis's service was exceptionally fast and efficient. After signing the agreement, the property was advertised and a key safe was installed the very next day. A tenant started in less than a couple of weeks, with the entire year's rent paid directly to me. Excellent service—thank you!"

The team are extremely professional and assuring.
I was fortunate to deal with Louise and Sam who made the process very simple. Their professional approach to any of my concerns or queries really enabled me to trust the process!
To professional landlords, I cannot say the extent to which This system works ..it really does.! I can’t recommend it enough!

Louise and Sam and the whole team. I cannot say thank you enough OGOJA PROPERTIES Limited.

Thanks to Louise for quick and straight forward ARO experience. She was very patient with me in explaining things I was in doubt with. She also found me a tenant very quick when one of my properties was empty.

Brilliant service; I have used ARO for over a year now and have just renewed one of my two properties under their agreement. I am extremely happy with the service I have received and the guidance and help provided by Louise McCauley who has been exceptional, making my investment very much a hands and hassle free experience. Thank you.

I had a great experience working with Sam Wilkins while renting the property at 23 Brayton Crescent. He was incredibly supportive throughout the entire process and took the time to clearly explain every step along the way. His communication was prompt and professional, and he made what could have been a stressful experience feel smooth and straightforward. I truly appreciated his guidance and transparency from start to finish. Highly recommended!

I’ve had a really smooth and positive experience working with Sam Wilkins, Millie Lawlor, and the team at Advanced Rent Option (ARO). They’ve been consistently professional, friendly, and responsive — making what can be a stressful process feel very manageable.

Sam was especially helpful in guiding me through each step, always available to answer questions and provide updates. Millie ensured all the administrative details were handled efficiently and clearly.

Highly recommended for anyone seeking a reliable and supportive lettings service.

Louise at Insight has been my Superhero this last month. I have a reasonably sized portfolio and due to some of the current market situations we've had a couple of voids.

This has had a negative short term effect on cashflow and due to some maintenance requirements on 2 properties before they could be relet. Catch 22 and I was looking outside for a business loan.

When I spoke with Louise on this, she basically said 'Dave - you don't need a loan. The ARO of the first re-let will give you the cash you need to get the others up and running again.'

She then went on to explain they could also guarantee the rent, thus eliminating risk.

Considering the current 'interest rates' with banks or the local loan shark 'micky the greek' round the corner, I was actually astonished how low the costs on this actually were.

Thank you Louise - I'm going to get you a cape as this has been a massive help to 'right the ship' and get this moving forward again :)

I chose ARO because of Sam Wilkins who gained my trust and proved himself trustworthy at every stage where I was uncertain and anxious. He assured me at every step that I had nothing to worry about.
It's only because of Sam that I have been confident that the tenants who are now living in my property are trustworthy and will maintain my property in the same manner that has been entrusted to them.

CHOICES! Are The BEST :)

Game-Changer for Landlords!!!
As a property landlord always looking for smart, sustainable ways to grow my portfolio, I recently discovered the Advanced Rent Option (ARO)—and I can honestly say it’s been a total game-changer.

ARO allows landlords to receive up to 12 months’ rent upfront, which has dramatically improved my cash flow. Instead of waiting month-by-month, I was able to access a lump sum that I reinvested into acquiring another property. This option has essentially turned rental income into a wealth-building tool, enabling portfolio expansion without the usual financing delays or heavy admin.

A special mention must go to Sam Wilkins, who made the entire process smooth and stress-free. Sam’s clear communication, friendly approach, and genuine professionalism made a big difference—he was always on hand to answer questions, explain the details, and made me feel at ease throughout. It’s rare to find someone who is both knowledgeable and approachable, and working with him gave me real confidence in the process.

Whether you’re a seasoned landlord or just starting out, I highly recommend exploring the Advanced Rent Option. And if you have the chance to work with Sam Wilkins, even better—it’s an effortless and rewarding experience from start to finish.

I’m really impressed with this company and the ARO product. Millie, Harry and the whole team have been incredibly helpful and efficient. I would highly recommend!

Using the ARO option is much better than conventional estate agent arrangements. And the staff at choices, Harry and Sam were really helpful. Throughout the process. Strongly recommended.

⭐️⭐️⭐️⭐️⭐️ A fantastic experience – even if you don’t need it

I used the advance rent option for my buy-to-let property — not because I needed the money upfront, but because I was tired of the traditional estate agency model and wanted to try something different. I’m really glad I did.

The entire experience was excellent. Everyone I dealt with was switched-on, responsive, and genuinely helpful. Sam Wilkins and Jamie Burton were brilliant throughout — clear, professional, and easy to work with.

A special thank you to Millie Lawlor, who went above and beyond by spotting a licensing issue with Birmingham City Council that I wouldn’t have been aware of otherwise. Her diligence saved me a potential headache and showed a real attention to detail.

Even if you’re not relying on the upfront income, this service is a breath of fresh air — highly recommended

I used the ARO that Choices were offering, all the way through my application to it completing i was kept up to date via e-mails and texts. I was initial handled by Sam Wilkins who helped me all the way thru my process. I put two properties on the ARO with choices and had a case manager Millie and Shannan for each property who were great. Keeping me up to date with each stage of the process

Very happy with ARO for securing a tenant, after a few months of searching and also happy to receive 12 months rent in advance.

Thank you to Sam who has been supportive from the beginning. I was very apprehensive at first, but Sam guided through the entire process and couldn’t have done this without him. Thanks so much Sam xxx