Aeska Avis 22

Item arrived with wood split so have not used, contacted customer support and advised they were contacting warehouse, chased and nothing since.
Wish I'd read these reviews before purchasing.
After reading went and hung shoe horn from magnet and agree is not strong enough and falls off very easily.

This is a chinese firm pretending to be Swedish. The shoehorn was OK but not worth what I paid for it. The 3M self-adhesive tape is not what was advertised as being able to be repositioned. The wood is very lightweight. Product was made in China and dispatched from China. Not recommended.

Terrible customer service! I ordered the magnetic shoehorn in February. It is over six weeks later and I still have not received it. I have emailed the company and been given the run around, including receiving various responses stating that the item was “in transit,” that it was delivered to an address in another state, and that it was “in transit” again. Awful company!

I wrote a 1-star review and it is yet to appear. Maybe it's gone 'missing'. Or maybe it'll take as long to appear as my cheap Chinese mass-produced magnetic holder shoe horn took to arrive. So I'll reiterate my reasons for giving it a 1-star review. In short, the magnet was too weak to hold the shoe horn. It's crap. The shoe horn is made in China and has never seen the Swedish light of day. When you ask for a refund Aeska offer you a 30% discount allowing you to keep the shoe horn, which is now.. just a shoe horn. The company says 'many customers' choose this option, which speaks volumes about the product. And the company. Caveat emptor.

AVOID!!!
Really poor product, the magnet isn’t strong enough to hold the shoehorn to the wall it keeps falling off. Due to delivery timescales I also think this was direct from China and nothing to do with the Swedish back story that initially peaked my interest. I hope people read the reviews prior to making a purchase and save their money! Paid £34 I’ve found the exact same one on Amazon for £9.70! Absolute scammers!!!

I regret purchasing anything from this company. I placed an order last week and have heard nothing. Contacted the 48 hours ago and not heard anything. Looking like a scam company. Beware

This product has nothing to do with Scandi anything… it comes from China. Ordered and paid for the product but didn’t send out the product until I chased them 10 days later for proof of tracking

The shoe horn is good looking. It is made from timber (albeit not the colour I was expecting) but it’s not well made and don’t think it’s worth the price even with 50% off.

Waited weeks for delivery and the quality of what I received was shockingly poor. The magnet that the shoe horn attaches to is not strong enough to hold the shoe horn. For the £34 I spent, I would warn everyone to save your money and avoid.

Aeska = Instagram Scam
Aeska is straight-up scamming people on Instagram. Their ads are packed with AI-generated videos designed to look premium and “Scandinavian,” but it’s all fake marketing.
What you actually get is cheap, mass-produced Chinese products you can find elsewhere for a fraction of the price. They’re just rebranding generic items and slapping a fake design story on top to justify insane markups.
There is nothing authentic or “Scandinavian” about this brand. It’s all smoke and mirrors, built to trick people scrolling Instagram.
If you look closely, everything about their presence screams dropshipping: over-polished ads, vague company info, and zero transparency about where the products really come from.
Bottom line: This is not a premium brand — it’s a marketing scam.

Waited 11 days since placing an order for a shoehorn.
Still no tracking information.
No update or communication from Aeska.
I emailed customer service asking for an update, received a generic response explaining that 'tracking information can take time to update during transit'. Not really an explanation. Did not expect to wait 2 weeks for delivery.

Amazing experience and the shoehorns are great! I use mine every day and I’ll probably order more.

Such cute stuff and good quality! I’m very pleased with it ☺️

I ordered the showhorn and use it every day. Fast delivery, no issues.

Kan ha köpt i princip alla julklappar härifrån 😂 älskar det!!

Fast shipping, good quality. Super happy with the whole experience. Will shop here again.

I cannot get a reply after a purchase on 25/02/2026
email does not exist
No telephone number

No updates since I ordered 1 month ago. No customer support and later found it this is a Chinses based business that has nothing to do with Sweden.

Avoid this company at all costs. Mass produced tatt sent from China and not as they imply Scandinavia. Took an age to be delivered and still showing as in transit, but at least its in the UK now

Nice quality :) Bought the suction hooks and the shoehorn. Works great!

Love the shoehorn I ordered from aeska! Pretty fast shipping and great customer support