Fotball Avis 

This is pure scam, as the shop they are imitating have told media they do not have a webshop.

It looks and feels legit, so I took the chance, even though I usually NEVER fall for this. They got me good.

This is a scam website. The domain uses “.shop” instead of “.no”, which is already suspicious. They also claim to have a branch in Oslo City, but I visited the store and confirmed that they do not operate any online retail website.

Advarsel – denne nettsiden er svindel. Vi fant lenken via TikTok og bestilte fra link der, men fikk aldri noen ordrebekreftelse.
Vi kontaktet da en av de fysiske butikken i Oslo, og de fortalte at nettsiden har kopiert all informasjonen deres og at de ikke har noe som helst med dem å gjøre.

This is a website that looks very legitimate and includes addresses for real stores, as well as the history of Fotballshop AS (which they claim to be).
The prices are similar to those of genuine stores, and they offer good payment options.
They also have offers that correspond to those of other online stores.
The site contains an FAQ, privacy information, and a well‑designed contact page.
It also refers to real company information (organisation number) from the Norwegian business register.
What reveals that this is a scam website are the following small details:

The phone number on the site, 23691031, is not in use (it is very similar to the real number, 23691030)
The addresses of some of the stores are incorrect (but close to the correct addresses)
The opening hours are incorrect
In one place on the website they state they have four stores, and in another place they state they have three stores

I called the number listed for the company in the business register, and they confirmed that this website is not theirs and that they have not been able to get it taken down.