I approached Found Capital for early stage EIS qualifying investment for my business. Their application processes, engagement, and feedback have been first class and by far the best I have experience... Voir plus
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Quick follow up and detailed, feedback. So many funding applications seem to go into an online abyss - Found Capital was a welcome exception that brought the human back into the loop. Thank you.
As one of our investors in 2025, they have been phenomenal with supporting us and our business. With their varied backgrounds, they've been able to support in multiple ways, from strategy and sales to... Voir plus
Really clear and transparent process, plus a quick, candid decision and constructive feedback. Although, it was ultimately a 'no' then the way everything was handled by Laurence and his team was how... Voir plus
À propos de l'entreprise
Écrit par l'entreprise
Found Capital. By Founders for Founders. A close-knit cluster of successful founders assisting early-stage entrepreneurs with support on scaling up pitching, legals, growth and more.
Coordonnées de contact
128 City Road, London, EC1V 2NX, London, Royaume-Uni
- laurence@foundcapital.io
- foundcapital.io
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In-depth analysis
We couldn't move forward because our company isn't attractive to investors in the UK. Still, Laurence analysed our business in detail and explained the reasoning. What sets them apart is a tool that enables us to compare our company with other applicants.
Simple Process and gave feedback
They were very courteous and very clear on what they wanted so it was a relatively painless experience.
We were like it appears most others were unsuccessful but they provided good feedback which we found rare in the process of raising funds.
A breath of fresh air in the investment…
A breath of fresh air in the investment market. Laurence was extremely diligent and interested in our company. Although we were not suitable at this time Laurence was very open and honest and provided some great feedback.
Seed Funding
Seed Funding
Very open and responsive company, with detailed feedback even though our application was unsuccessful. Would be happy to approach again
Great Communication
Even though we didn't meet the investment remit for Found Capital, the feedback we received was detailed and specific to our startup.
Laurence was helpful and prompt in his response(s) and sets a great standard for the industry.
First class.
The whole process was fascinating from beginning to end, although it didn't end how I would of liked...the feedback I received was invaluable for someone like me starting my journey as a founder, it confirmed some of my doubts about my presentation..and gave a few more to worry about..also as important as feedback is..it's even better when delivered personally and not by AI...
They take the time and give constructive feedbacks
Even if they’ve decided not to invest, they came back to me with very constructive feedbacks, and took the time to really analyze my business, which is very rare nowadays. It was very helpful. Thanks again!
Laurence is very courteous In the world…
Laurence is very courteous In the world of raising capital, which is not that common, my project wasn’t successful as I’m a little bit to early in the process but Laurence offered valuable feedback which he really doesn’t have to do. I believe it’s the small things that tell you about people and the fact he offers feedback to all unsuccessful applicants speaks volumes about who he is as a person and leads me to believe he is someone I would happily work along side. All the best for the future to him and his team.
Foundcapital has been a great resource…
Foundcapital has been a great resource for meaningful feedback in our earliest stage of fundraising. Highly recommend for early stage startups to go through their application process.
Efficient and transparent
Laurence and Sally run a really tight process. They put the effort in at every stage to understand the business properly and give founders a great experience.
We applied for funding
We applied for funding, and while not successful FoundCapital were one of the few good ones that actually responded with feedback. As any founder knows this is the backbone to evolving your pitch and was welcomed with a smile.
Great investor group
Great investor group - really fast, super responsive and helpful.
Really clear and transparent process
Really clear and transparent process, plus a quick, candid decision and constructive feedback. Although, it was ultimately a 'no' then the way everything was handled by Laurence and his team was how it should be done. Puts a lot of other investors to shame that they can't even muster a reply or offer anything more than 'lazy' feedback.
Well done for raising the bar!!
Engaged and constructive throughout, though their approach is understandably selective.
We recently had the opportunity to engage with Laurence and the Found Capital team during our fundraising round for reSound.market
Throughout the process, they were approachable, responsive and open to dialogue, which made the experience constructive and collaborative.
Found Capital’s disciplined approach suggests they are best suited to companies that have already demonstrated significant market fit or are further along in their scaling journey.
Great experience so far
I’ve had a couple of conversations with Laurence and found him to be genuine, clear, and supportive. He clearly cares about startups trying to make a positive difference.
We’re building AnyFeast to make sustainable, healthy eating easier for busy people, and I’m hopeful we'll have a chance to work together down the line.
Communicative and good feedback
Found Capital has an established process which is quick and easy. They also communicate well and provide great feedback. The process isn't as quick as many angel syndicate groups in the US but is about the same length as most UK angel groups. Definitely worth having a conversation with if you're raising an angel round.
Transparency and clarity
Even though I didn’t get funding, this was the first time someone gave me real, honest feedback. The transparency and clarity were refreshing and genuinely helpful, that alone deserves 5 stars. Thank you!
Everything you could ask from a prospective investor
Laurence and his team are everything you’d want from a prospective early stage investor. They have a clear process, communicate frequently, spend a huge amount of time assessing the opportunity, ask very good questions and inform themselves with external experts to augment their own expertise.
Eventhough they passed on us on this occasion, they gave us very detailed feedback on the reasons why, which we can use to strengthen our proposition.
Having pitched to more than 2,000 investors in my career, this is rare. Very sadly so.
Had they chosen to invest, I am sure they would have been equally value adding to our business.
Very positive experience despite not ticking the box for funding at this time
Both Lawrence and Sally were positive and engaging from the start. The process was smooth as described, and the feedback they shared was very useful despite us not being a match for their funds at this time.
Early-Stage capital done properly!
Laurence was very engaged, communicative and clearly passionate about fundraising. Our experience felt both professional and organic. I would highly encourage and recommend for any founders to work with Laurence and the team if they have the chance.
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