HappierBeautyAvis 

Excellent toothpaste that leaves you fresh and clean. A much more user-friendly experience than tablets. I like that they thought about the cap colour for recycling purposes and that they include information about recycling on the website. The first eco-friendly toothpaste I could convince my husband to use.

Why has the toothpaste tube got a large PLASTIC screw top lid ? One of the reasons I bought the product was to save on plastic pollution!
Otherwise very happy with the toothpaste, I feel other toothpaste tablets in glass jars might be more environmentally friendly.

Excellent product, brilliant customer service, can't fault them!

Great subscription service with ethically sound products and materials.

Really happy with this toothpaste!.....does the job as well as any high street brand and all packaging recycleable or returnable.

As a middle ground to more sustainable tooth brushing, Happier Beauty is a really good product. The taste is good, it leaves teeth feeling clean and is equally as good as any other toothpaste for sensitive teeth.

Unfortunately, £8-£12 per tube (depending how you chose to purchase) is a very expensive toothpaste.

Aluminium tubes are better for the environment but plastic lids could easily be swapped for more sustainable alternatives and a tooth paste (including water) won’t ever be as sustainable as a tablet.

I’m really glad I chose to try happier toothpaste. The main reason I did was because of the packaging and luckily I really liked the product too! The taste is very gentle compared to what I was using which left my mouth almost numb in comparison. Family have also commented on my teeth whiteness 🤷🏼‍♀️
As a single person household I am finding the tubes mount up though, so I may have to pause my next delivery!

Love the toothpaste and ethos of the company. We've enjoyed the product thus far and love how its all recyclable. The only thing to note is that on our second tube the top of the toothpaste bust open and so now we are having to use it from the top where the seam is. I'm sure its just a one off so no issues but something to note.

Almost finished my first tube and must say I am impressed. I have sensitive teeth and have always relied on super enamel restoring type toothpastes so I was nervous trying Happier but my teeth have been fine and feel good! Plus I feel great having a recyclable tube now :)

Perfect customer service, great and fast communication.
Highly recommending!

Happier toothpaste is brilliant!
I have been searching for plastic free tubes & a toothpaste all family can use.
So pleased
💚

Nice toothpaste. The flavour is really good and it leaves a nice sensation in your mouth after brushing your teeth.
The only "problem" I found with it is that, for me personally, the toothpaste doesn't get really foamy when I brush my teeth.

Tasty toothpaste which is economical to use and has fully recyclable packaging. What's not to like? Good job team.

Started using this toothpaste over a year ago. Ran out just recently and whilst waiting for my next supply had to use general tv advert toothpaste. TV advert toothpaste just doesn’t cut it. Not the way Happier toothpaste does. Do not be deterred by the fact that this toothpaste does not froth when brushing. My teeth have never felt so clean and my gums super healthy!!!

Lovely product, great customer service

Whilst there are some great contenders for eco-toothpaste, none surpass Happier Beauty! Sustainable packaging, kind to the environment, non-toxic ingredients, cruelty-free, vegan and really minty-fresh...what more could you ask for! What's more, I have to be particularly careful since having porcelain veneers, and this toothpaste is non-abraisve :)

Highly recommend! Customer service is also outstanding with excellent delivery time. Thank you Happier Beauty - please never stop producing this brilliant product!

Great! Thanks.

Great concept, excellent product, and brilliant service.

Really like the toothpaste and that the tube can be recycled.