Hiut Denim Co. Avis 

Hiut have asked me to take down the below review (marked original review). In particular they now say my product was not raw denim but partially pre-shrunk 100% cotton. That actually makes the dramatic shrinkage worse. My review is correct in its main points. In my experience Hiut jeans shrink a lot and Hiut are not as clear as they could helpfully be about this. I had some great jeans, I washed them in a reasonable way and I then didn't have jeans that fitted. Hiut agree on the reasonableness of the washing, after the hand wash instructions they say "If you don't have an area to hand wash your jeans, this is not a problem. There is nothing wrong with popping your denim in the washing machine". I could have lived with tight jeans I guess, although that would have been disappointing as they were a great tailored but not tight, fit before washing. I won't go around wearing jeans that are too short.

NB I never use a tumble drier. The jeans were washed inside out and put on a trouser hanger clipped to the ankles to dry naturally in a room at room temperature.

Hiut have to offered to receive the jeans & conduct an investigation. As they did not reply to my follow up 27th Feb email until they saw this Trustpilot post on 28th March, I had already passed the jeans to a friend who is 2cm shorter than me.

Their email responding to the original Trustpilot review said there was natural temporary shrinkage with 100% cotton products. I have other 100% cotton jeans and yes they do show this & loosen up after a few hours' wear. They don't shorten. I did wear the Hiut jeans (tucked into boots) for a day after washing. They remained too short & quite tight.

Hiut could offer much more guidance on how the fabric behaves and how to care for it. Hiut could give more guidance on how to buy the right size. Maybe they need different guidance for different products. Before and after photos even? This would give a clear choice on whether or not to purchase.

Original review starts here
I was not given the correct information about care and shrinkage of raw denim jeans. The jeans were a perfect fitted fit on purchase. As advised, I left washing them as long as possible. I washed them on 30 degrees delicate. The label in them said 30 degrees. They shrunk a lot - shorter by about 2cm. When I complained, I was told I should have had a care leaflet sent with them. I was not. I looked at the website and yes, there's information about having to wash them in the bath. This was not there when I bought them - I don't have a bath so if I had known that I would not have bought them. I was told that they were designed to shrink by an inch in length. They were not over length when they arrived - if they were I would have queried this. It is bizarre that they don't use pre-shrunk denim so you can buy and keep them in the right size. It is ridiculous to have to buy something too big & wear it too big for ages then hope you can shrink it down to the right size. It's not the 1970s when we had to sit in a bath getting our legs dyed blue shrinking to fit.

I have several pairs of Hiut (my go-to) jeans.
Unbeatable quality, with a life-time repair guarantee - not that I've ever needed repairs - what's not to like?
However, my most recent experience has been exceptional. Buying clothes online is fraught, and it's lovely when you can rely on prior purchases to inform the correct size and fit. However, when I tried to order new jeans in the same size and style as a previous pair, Joe and his team intervened. The fabric I'd chosen was different, and therefore the handling was different. They strongly advised I size up to get the same fit as before. Dilemma! But no-one knows their product better than Hiut staff. I took the advice - and the new jeans are PERFECT!
This level of care & attention to detail seems so unusual these days, and it adds an enhanced layer of pleasure to the shopping experience.
Thank-you to all at Hiut for my COOL new jeans :-)

I approached Hiut, knowing how awesome their jeans are, asking if they had any double black denim kicking around as there were no black pairs on the website. I was good for blue jeans but really wanted a pair of double black.

Lex replied super quickly saying that they did have some denim from a run late last year and they could do me a pair.

I went for the Hack@ fit - slim but not too slim - in my normal size with a little extra in the leg for a double turn up.

The jeans arrived this weekend and I have to say they are amazing. The denim is so good - a double black bull from Japan. It feels stiff like a 13oz raw denim should hug somehow super soft too. The cut and super blackness make them look mean AF.

I always knew Hiut were awesome but they really, really impressed this time.

It’s well worth asking if you want something that isn’t on the website.

Fantastic service, staff went above and beyond to get an order to us before we left for Australia! Fantastic jeans to !

We visited the factory in July and bought four pairs of jeans of different shapes and styles - different ones for different moods. We love them all. And the service - particularly from Jack - was excellent.

I have bought 2 pairs of jeans over a few years and have had one pair repaired to an extremely high standard. Great products, great service and super friendly and helpful staff. Jeans for life.

I have bought 5 pairs of jeans from Hiut over the last 11 years. 3 denim, 1 pair of black stretch and 1 pair of shorts. I love them all. I have also sent all of them for repairs, one pair three times, and yes, it takes a while, but receiving back a loved pair of jeans is WAY better than receiving a new pair. And the repairs are always thorough and thoughtful - matching the colour to the different shades of denim. And the customer service is excellent and responsive. I could not recommend more. Normally jeans last me 6 months tops but I have two pairs that are over ten years old (although admittedly they are now very frail after literally years of hard wearing).

Really friendly and helpful team, Lex in particular! Had some great advice with sizing and I now have the perfect fit. Jeans are fabulous quality, highly recommend.

I had the best experience dealing with Jack from customer services, he was so speedy at replying and organised my purchase the same day. I cannot recommend Hiut more. What a delight!

Doesn't live up to the hype. Am all for supporting small businesses - especially ones that source denim from fantastic mills - but they are quick to claim they are "Grand Masters" and "Do one thing well". Making jeans is certainly not what they do well. Have bought four pairs of jeans over the last year from them - all similar sizes / fits - and only one pair actually fitted me. And its £5 for shipping (not refunded) each time. Measured the jeans that didn't fit and they were over 2 inches difference from stated size. Asked them why this happened and was told by Jack that they cut them in different sizes. Useless. They need to have less hype and more humility. And learn how to make jeans.

Love my jeans. Small company with big ideas. Hand made jeans beautifully crafted. Great customer service. Thanks Jack and lex for your expert knowledge and advise 😁

Ordering jeans from Hiut is like being part of a club, or a family or something. The level of customer experience is incredible, human and (on more than one occasion) they've surpassed any expectations I had in how they've resolved a problem.

I'm on my fourth pair, and while it took a bit of effort to find the right fit the first time - I keep going back. And they do free repairs for life. They know how to keep their customers loyal!

I've got 2 pair of Hiuts now. Paying £200 for a pair of jeans mail-order was a hard pill to swallow but I'm pleased I did. Returned my first pair because (oops...) I didn't measure myself honestly, then went back for a second try and they're just wonderful. The Double Blue denim was crisp and thick with that cardboard feeling you got in 1970's Levis and has worn in beautifully. The black denim is ink dark - really cool. People who never normally comment on such things say how good they look. About to order a pair in classic selvidge.

A quality pair of jeans but I bought because of the free lifetime repairs. They are not set up to deliver on this promise. first you have to wait months for a place to send them back, then it takes a couple of months to fix and then they take for ever to ship. I have been without my jeans now for about 3 months.

When emailed they politely say will be with you soon and then more time passes. probably as they are busy prioritising new sales?

So fine if you want expensive (but good) handmade jeans, just dont expect them to fix them in an acceptable period of time

I like that these are jeans made in the UK. But I can‘t help feel the overall quality, especially for the price is a let down. The outside of the pocket wheee I keep my phone has worn badly and the colour has faded. The free repair didn‘t really address this at all.

Great jeans but the returns process is appalling. The website suggest that you might like to buy a few pairs and find the best fit and then return the others. I duly did that and bought around £1000 on my credit card thinking that it would be fine as the money would come back relatively quickly. I have now been in touch and heard it will take an absolute minimum of 21 days. After explaining how difficult that would make my finances in the short term, Hiut said there was nothing they could do as they are a small team.

Not a premium service in my opinion.

I’ve loved what this brand is about for years, but having placed my first order recently, I’m honestly so disappointed. The ordering was fine and the product did seem great quality, but sadly they didn’t fit me right. The returns process really let the whole thing down unfortunately. After waiting over a month, it seems you have to pester them by email for a refund before you actually get your money back. Really frustrating given the amount of money these cost. Such a shame as I wanted to order a new pair but don’t think I can go through it again!

Hiutdenim did not lie at what they do well and building jeans are definitely up there. Been struggling to get a pair of jeans that fit well and last outside a year. I have worn Levi's 501 for as long as I remember. Levi's have lost the quality and fit a long time ago. What I can describe Hiut jeans, they are what I remember Levi's being like in the late 70 ,80's. So pleased, I l bought two more pairs of Hiut jeans. They are expensive but worth every penny.

Found Hiut Jeans four years ago and have now purchased my third pair. Having worn jeans for over 50 years I am so chuffed to have found Hiut; best jeans - ever. Thank you.

I initially bought the jeans because liked Hiut's company ethos - that matters a lot to me. I wish all clothes could be made with such thought snd consideration for the planet and the communities that make them.

So it’s wonderful to find that these are hands down the nicest jeans I’ve ever worn. It took a while to get the right size and Hiut's customer service and returns process was exemplary. The fit is perfect and the quantity is lovely. One of the things I like is that they do lots of different lengths and for once I haven’t had to hem up my jeans. I will certainly be coming back for another pair - although I have a feeling these will last a long time.

Can't recommend this company highly enough. Thank you for making such lovely jeans