SWM Academy by Jack McMillan Avis 

Amazing knowledge, both in the pool and the external factors out the pool. He really helped my son with his technical swimming and broke each stage down into manageable sections. Also, the amount of information available to digest is amazing and extremely useful. 🤩

My son is a member of the SWM Academy and attended a recent clinic. The library of resources available for swimmers and parents alike is unmatched and the bespoke nature of 1 to 1 feedback is delivered in very specific and measured ways by the excellent coaches. Lots more benefits than a review can do it justice.

I'm not surprised by the outstanding reviews this team receives. They truly exceeded our expectations. They've thoughtfully brought together a top-class team to deliver genuinely holistic support, covering not just physical training but mindset, and the roles of parents, coaches and the wider support network around the swimmer.

Jack and Joe's tailored their training to each and every child to help them with technical feedback. They also did video analysis which was a real highlight: personalised, visual, and completely understandable to the children. It wasn't just about technique on the day, but about breaking the whole process down to the what, how and when of swimming, so the children could build towards race day step by step.

What struck me most was how down to earth and approachable Joe and Jack are. These are Olympic swimmers, the best in their field, yet they bring such a genuine human side to everything they do. As a parent, I came away with real insight into how to support my child, and it felt like a workshop for parents as much as a clinic for the children.

A huge thank you to the whole team for such a brilliant camp, and especially for the ongoing support you continue to offer. Couldn't recommend them more highly.

The whole experience was fantastic for us as parents and for the kids.
For my daughter being shown techniques outside the classic perceived best way that made her strokes more comfortable and natural for her and made a massive time difference already. For us as parents I know I felt part of the process and most importantly being shown how to help without applying too much pressure ultimately ensuring my daughter maintains the enjoyment of swimming…. Truly phenomenal all round each and every member of the team were soo engaging and great guys. Could not recommend enough.

My daughter had a wonderful experience at the SWM Academy! The sessions were engaging, informative, and very useful. Meeting Olympic champions was a real highlight for her—it inspired her to set new goals and work towards achieving them. Thank you for giving her such a memorable and motivating experience. Highly recommended!

Jack McMillan’s swim camp was outstanding from start to finish. The sessions were well structured, clearly delivered, and packed with practical detail that made a real difference in the water. Jack’s approach was professional, engaging, and easy to learn from.

A big thank you to Joe and the rest of the staff for their support throughout the camp. Their organisation, feedback, and attention to detail helped create a great learning environment.

We’ve taken a lot from the course, improved key technical points, and come away with new confidence. Already looking forward to the next one.

Jack and his team are phenomenal wether at a camp or online through the swm academy. I highly recommend to join!

My son attended SWM academy for Freestyle. He thoroughly enjoyed it and learnt some new tips to help with his freestyle. This aided him to improve on his times in his freestyle races the following week at a gala! Thank you Jack and the SWM Team.

both the content provided through the academy and the training camp organised by the team are top class, everyone involved is phenomenally experienced in the sport.

it's brilliant to encounter people who both know exactly what they're talking about and also deeply care about teaching and helping others, so i would fully recommend this to anyone looking to improve their level of swimming, at a club or masters level.

To start, I am an average senior-aged fitness swimmer. My goal is to swim more efficiently and perhaps challenge myself swimming competitively.
I enrolled in SWIM Academy with hesitation since it was coached by TWO Olympians ( with the arm tattoos )!!!
This was absolutely the best time/money spent to improve my swimming .
Both of the coaches , Jack and Joe ,were able to focus on all my weak points and help me improve . Additionally , I have the confidence and the desire / ability to improve on my own at home. They are the kindest , most generous and sincerest two gentlemen possible….two people you are proud to know.
Their direct and clear instructions made me feel like I was the only one being coached.

There were other swimmers much more skilled and much more experienced than I . The workouts were constructed to include me as part of the squad , inclusive and individualized

This was an experience exceeding my expectations. The coaches and support staff are customer focused , fun , absolutely professional and now I dare say , dear friends of mine. Even the open-water bonus swim with Joe was an experience I won’t forget for a long while 😜 a long long while .

I could not be happier , nor more satisfied with my week / money spent at SWIM Academy by Jack McMillian.

The SWM Academy Swim Camp has been an absolutely fantastic experience from start to finish! From the moment we arrived, the coaches were welcoming, professional and incredibly encouraging. Every session was brilliantly organised, fun and engaging, with a real focus on building confidence, developing technique and, most importantly, helping the swimmers genuinely enjoy their training in such an amazing environment and beautiful sunshine.

What really stood out was the technical expertise and quality of the coaching team. World class!

My children, Ava and Hayden, are both competitive club swimmers, and they learnt so much from Jack and Joe. Their knowledge, attention to detail and ability to connect with the swimmers made such a positive impact.

On the drive to Ava’s first club training session after returning from the Swim Camp, she said she was going to put everything Jack and Joe had taught her into practice — which really says it all!

I would highly recommend the Academy and Swim Camp to anyone looking for a high-quality, fun and supportive elite swimming training experience. A brilliant camp with fantastic coaches — 5 stars without hesitation! Can’t wait to sign up for the next one! ⭐️⭐️⭐️⭐️⭐️

It helped me a lot in swimming and understanding myself. The technical videos were very useful, I was able to incorporate them into my swimming. The lectures were very interesting, I got to hear a lot of different points of view from the calls.

We signed up for JMS academy 4 month program. My son has enjoyed working closely with Olympic swimmers. Jack and his team have provided race analysis and feedback and really got to know him. The academy itself has a treasure trove of everything your swimmer needs. Technique, Analysis of strokes and effective drills for them, Mindset, Race plans, Nutrition, Dry land and gym work.
They have everything covered and are so responsive and friendly. The are so many sessions - Q&A, analysing members swims, special guests.
We have passed our 4 month trial and we are staying. Genuinely so glad we found Jack and the academy!

Great content and personal contact with Olympians and gold medalists, not delegation or AI generated responses. Valuable coaching for all ages and abilities to run alongside your existing training

From the first conversation I felt confident that what the academy offers was the perfect fit for me. Fantastic knowledge being shared, amazing personal swim sets and great video analysis. Has completely given me the boost I needed and my times started falling within weeks of joining. Both Jack and Joe are amazing!