Magic Sauce Course Avis 

I wish I had this knowledge before going into the workforce, as I felt like it would have helped me at the start of my advertising career. The Magic Sauce course should also be taught as part of advertising school curriculums. The knowledge here is invaluable for anyone in the advertising industry, and can also be applicable to real-life.

I loved the course. James’ experience both client side and agency meant he was able to give really clear and actionable advice for how to deal with both the complex and day to day client challenges.

It was really enjoyable and a great opportunity to meet people at other agencies. My client relationships are already benefitting, a huge recommend from me!

James has (somehow!) managed to condense his expansive experience into such an engaging and well ran course - highly recommend for anyone dealing with agency/client relationships and looking to amplify them. And you get a certificate!

James uses his wealth of knowledge from both sides of the advertising / marketing experience alongside in-depth research findings to provide thought-provoking insights and actionable ways of thinking afresh about working relationships

A brilliant course with not only great theory but actionable tools and tips to take away and implement immediately. Would highly recommend!

This was an excellent course. Some great learning and some fabulous reminders of good behaviour. James is brilliantly insightful and left us with loads of useful resources post-session. Firmly recommend it

The Magic Sauce course has really allowed me to sit back and think about my role and the different elements that impact day-day relationships as well as the part I play in this. I have much more confidence to go out and ask for some new opportunities

James and The Magic Sauce course was amazingly insightful and interactive. Having been both client and agency side means you really get a chance to see under the hood and work out what matters to your clients and how you can matter more to them!

Magic Sauce was a great course that provided insights into clients and their business, and provided tips on how to have difficult conversations and ultimately build stronger relationships. James facilitated great discussion within the group to learn from each other, useful exercises and helped to create a playbook that we could refer back to in future. Would recommend!

This was a really useful course for helping me to reconsider how I approach my relationship with clients, see them as individuals and ultimately work forwards a mutually beneficial partnership. No naff anagrams or rules, just objectively useful tips for being better at forging relationships

James's course is a vital way to understand the value of Account Management, and the best ways to unlock that value for personal growth. The course is incredibly varied and engaging, and I think for me teaches the soft skills that make a brilliant account person, and by extension how to make advertising businesses function to their best potential. James uses a variety of teachings from his experience client side and agency side to bridge the empathy gap, and answer questions we've often been afraid to ask or simply not understood. I've already seen the benefit to my own career, and couldn't recommend this course highly enough/ will be sharing with my industry colleagues

A brilliantly insightful course that brings to the fore everything you didn’t realise you were already thinking about.

Magic Sauce was a wonderful refresher of the fundamentals and power of client service. James shares his extensive experience and gathered insights from both sides of the relationship dynamic with humility and charm, illustrating the power of empathy and trust in the pursuit of better. Highly recommend it for all levels of agency clients service experience.

The Magic Sauce Course was fantastic. James delivered the training in a professional, yet personable way - bringing it back down to earth and making every situation extremely relevant and from past experience. Having insight from both client and agency side was invaluable and was the perfect mix of presentation and interaction. Basic lessons I'll keep throughout my career.

The Magic Sauce course offers valuable insights to develop your skills as an Account Person. Through the shared quotes, reference materials such as books, ads, and Ted Talks, and the interactive nature of the course, it provides you with the necessary tools to gain a deeper understanding of your role, boost your confidence, and ultimately improve your performance in your job.

Giving me the language to confidentially talk about what a successful account person looks like. To my clients, my team, my wider agency and even my nan.

Well structured and super interesting course. Thought provoking and interactive. Loved the homework part as it really made me reflect and think about things. What you put in, you get out :) Thank you James.

The course has boosted my confidence in my role, but also my desire to perform better at it. I am already noticing significant improvements in my client relationships and the creative output is benefitting as a result. Every accounts person should do this course!

This course felt like the missing piece of the puzzle for me, and I am so glad to have done it. James has shared such valuable perspective and I feel super geared up as a result. Would highly recommend!

We worked with The Magic Sauce to run an afternoon with all our marcomms agencies where we focussed on the power of relationships. It was a brilliant session where James shared his wisdom of having both client and agency experience. We also diagnosed where we could do better collectively too as well as started to map out practical solutions. Moreover, James is a pleasure to work with and a thoroughly nice chap.