Scale Tours Avis 

Disappointing Results After a NZ$3,300, 90-Day Optimisation Program

We engaged Scale Tours for their 90-day OTA optimisation program, paying a total of NZ$3,300 to improve the performance and bookings of one of our Viator tour listings.

We entered the program with the expectation that their professional expertise and optimisation strategies would help generate measurable booking results.

Unfortunately, despite completing the full 90-day program, the optimised tour generated zero bookings.

While some changes were made to the listing, the overall outcome was extremely disappointing. We saw no measurable return in bookings from the investment.

Following discussions about the results, Scale Tours acknowledged in writing that a client completing the full 90-day program should see movement in bookings and that our outcome was not what they expected.

After further correspondence, Scale Tours agreed to refund NZ$2,200, which we have now received. We appreciate that they ultimately provided a partial refund, although we still incurred a net cost of NZ$1,100 without generating a single booking from the optimised product.

As a small, independent tour operator, NZ$3,300 represents a significant investment. We expected more tangible commercial value from a specialist OTA optimisation service.

Based on our experience, we cannot recommend this program. We encourage other tour operators to carefully assess the expected deliverables, measurable performance targets, and refund conditions before committing to a similar investment.

Throughout our work with Shahreen, we have been enormously impressed by her integrity, professionalism and commitment. She has gone above and beyond throughout what has been a detailed and time-consuming project, consistently under-promising and over-delivering.
Shahreen is an excellent listener and communicator, and we always felt she understood what we needed. Her regular progress reports kept us informed at every stage, while the final close-out meeting gave us a clear understanding of everything that had been achieved and exactly what our investment had delivered.
If you want someone who will do the work thoroughly, communicate openly and genuinely care about achieving the best result for your business, Shahreen is your lady!

We honestly cannot speak highly enough of Scale Tours.
From the very beginning, they have been incredibly easy to work with, professional, responsive, and most importantly, they explain everything in a way that is simple and easy to understand. There’s no confusing marketing jargon — just clear advice, great communication and a team that genuinely understands the tourism industry.

The results have been outstanding. Scale Tours have helped turn our business into an absolute booking machine. The difference in our online presence, marketing and, most importantly, actual bookings has been incredible.

What really stands out is that they don’t just make things look good — they focus on what actually converts into customers and bookings. They understand how travellers search, what makes them book, and how to position a tourism business to get results.

Working with them has genuinely been one of the best decisions we have made for our business.

If you operate a tourism business and want a team that is professional, knowledgeable, easy to deal with, and delivers results, we can't recommend Scale Tours highly enough.

**10/10 from the team at Airlie Adventure Tours.**

Yes Scale Tours were very easy to work with, we could leave it to them and trust they would create, redesign and implement new plans and offerings within our business. They were very professional and always ready to provide alternatives.
Thankyou
Shahreen and Chloe