SuperBike Factory - Donington Park Avis 

Great place to buy a motorcycle very professional and down to earth with plenty of knowledge.

Excellent and very efficient service, the only issue I had was my impatience to get the bike as their delivery schedule was very busy, I wouldn’t hesitate to buy from them again

Really cannot recommend this Company especially Donington Park. Purchased an MT125. Within a week of it being delivered it had a fault wherein the battery went flat quite a few times more or less overnight. I put aNew battery on with their permission but it still went flat. Numerous phone calls made most of time no answer. In February I was told they would collect bike for repair at their Bristol branch.I put complaint into finance company.16 days later had call from their Transport department will pick bike up tomorrow, 20th February 2026 . Bike was collected. I wanted to reject it as not to standard but found out that finance company could and should have done that themselves. Bike returned 25th February apparently the fault was the tracker previously fitted by another owner I assume. In the end I sold the bike to an online company and it was paid off too. Never again. If you need contact then do so !

Amazing and efficient service from Steve. Very professional and from Dave in the office

Very easy and all done from home.
Jade and her boss were professional and gave me all the information i needed through the whole process.

Thanks to Steve Walker and Dave in office for nice simply process. Very happy thanks

Steve Walker came to collect my Fireblade, very professional and and pleasure to deal with and I would like to thank Dave in th office for his assistance.
Highly recommended, thank you so much

Hayden was relaxed, informative, and very helpful, even when I wanted the bike taken outside to listen to the exhaust note again!

The young man who assisted me in making a decision as to what bike is best for me, within a certain budget is a credit to superbike factory. He went above and beyond in helping.
Well done Hayden.

Hayden could not do more to help was very professional and made the buying process feel really easy and stress free

Had a brilliant experience with Ben today, really helpful and informative. Made buying a bike very stress free!

Sold my bike to Superbike factory recently. Very pleased with the service. Everything from initial price to collection was a seamless process. Steve Walker who collected was fab as was Andy in back office. All in all very pleased. Most importantly, was offered a very fair price too. Many thanks….

Overall the experience was very good not fantastic. The only thing that let the whole process down was the amount of time on hold to get to speak to someone. The garage messaging service was very good to leave a message but no one responded. When you did get to speak to somebody they were in a different branch. The bike however was as described in great condition. It seems that the turn over of bikes is busy ,the knock on effect so are the sales staff . Overall I got my bike in great condition at a very good price so can’t really complain.

Kept up to date with the progress and delivery was spot on

I part exchanged my bike for a newer one dealt with James in Macclesfield who did me a good deal and was very helpful and was professional. The new bike had to have a new part fitted was at castle Donington but that’s was soon sorted and the communication was spot with with James and the transport company the delivery and pickup of my bike was professional thanks to the driver Andrew Humphries his communication was spot with delivery time . And the new bike is spot on cannot fault anything

I was offered a decent price, more than anyone else, communication was good and Andrew Humphries who collected bike was great to deal with. Original price offered was also given with money in the bank before he even left.

Seen a very unique mt07 phone up straight after it and Hayden had the bike in my name 2hrs later.Hayden couldn’t have been anymore helpful as he explained every step carefully and got everything sorted will be back soon.

Came to the factory heads cafe for breakfast and on the way noticed the chain on the bike was a little loose. Had a really well cooked breakfast and popped into the store to buy a 34mm socket as the bike didn't come with a rear axle nut spanner. They didn't have any tools for sale but the service team were able to do the adjustment for me while I waited. The service I got from the team here was exceptional and would definitely recommend the cafe and the service team in the future. Thanks for your help.

Pre-arranged viewing and no one was expecting us, they couldn’t even find the bike. It eventually turned up outside in the rain, and we were handed a cloth to dry it ourselves.
I paid a deposit and was told it would take up to 21 days for a full service and valet. Collected it 19 days later and it was still dirty and clearly hadn’t been properly serviced.
When I raised concerns, the manager was dismissive, very much a “we’ve got your money” attitude.
Really poor experience from start to finish. Would not recommend.

As a returning customer to superbikefactory I have been happy with my experience and today made my third motorcycle purchase from the company, I appreciate the changes that have been made and Hayden dealt with everything in a concise, helpful and relaxed manner, a credit to the company..