The Founder's Sales Engine™ Avis 

Ben was instrumental in helping me go from struggling to understand why my deals weren't closing, to actually qualifying leads in the first meeting and having a much clearer picture of where each deal stood in my pipeline. On top of that, my ability to close has improved significantly!

If you're a founder or a founding AE struggling with messaging, qualifying leads, or closing deals, I'd absolutely recommend The Founder's Sales Engine.

I have worked with Ben and GTMomentum for the last 4 months. And it's been one of the best learning experiences in my startup journey thus far.

As a technical founder now leading enterprise sales, I knew I had gaps. Ben was amazing in pointing them out with empathy and rigor, and emphasizing the need for structural amendments to ensure the fixes weren't temporary.

I feel much more confident in my overall sales process now; more importantly, I am much more prepared to handle new curveballs. While continuing to evolve our process using the principles I have learnt from and discussed with Ben.

Ben reached out on LinkedIn, cold, and his message hit a bit too close to home. It was a well-written message targeting his core ICP, we took the meeting.

As a founder, I was wrestling with transitioning away from founder-led sales. Our goals were simple: 1) Prove that _anyone_ except the founders could sell our product 2) Shift from majority founder-led sales to majority playbook sales 3) Close bigger deals.

I expected a drill-sergeant and a bootcamp, instead we got a coach who helped us build a system and operationalize it. My review is biased positive because we achieved our goals, but a few concrete things that I remembered:
- Ben would review multiple sales calls per week, from small to enterprise, and picked apart every sentence. Details like referring to all-female audiences as “guys”, to reinforcing us to engage _all_ stakeholders for thorough discovery, it was clear Ben was trying to wring every dollar out of our sales performance.
- Ben was our sales coach and sales therapist. Sometimes you need to gripe about a deal you lost and have someone dust you off and send you back out. Sometimes when a deal is going well, you need someone to force you to stick to the process and follow through.

For founders that have gone from zero-to-one, and need to go from one-to-ten, who need to build out a sales playbook, a team to run that playbook, I’d strongly recommend Ben and TFSE.

Ben has been game-changing for our early sales team. I've led the sales efforts as the founder for years and now I'm finally feeling comfortable handing off the main revenue closing activities to our AE.

Ben has helped us build the foundations, and I don't believe real and sustainable growth would be possible without it.

Also... the amazing side effect of being "less" in the weeds as the founder and focusing on how we can strategically grow the company.

Ben Abbey and the Founder's Sales Engine team is well worth it. We wasted almost 2 years trying to figure out sales. I highly recommend if you are a start up founder who does not have sales experience. As technical expert with no sales experience it started from the ground up with understanding why your unique, moving on to how properly message, and how to close meetings. All this takes technique that I didn't really have an awareness of. Over all I would highly recommend. If your early in the startup cycle don't wait.

Founders Sales Engine is a comprehensive program conducted by Ben Abbey to guide Founders in developing an actionable sales process that gets results. Ben provides thorough online training with customized support to cocreate the sales story and messaging in a clear and concise way, along with guided setup and access to cutting edge AI driven sales tools that really made the difference. Ben is a well honed sales professional, was open to feedback and guidance to work through creating a stellar process. Highly recommended.

Before, I was chasing leads with no structure and I felt stuck. While working with Ben and his program, I signed 10 new clients and I’ve closed them faster.

If you want repeatable growth and to stop wasting time on the wrong deals, TFSE is worth it.

Ben’s sales knowledge and candid feedback was very much appreciated. He helped me onboard my new AE team well ahead of expected schedule with great sales methodology training, coaching and documentation. Much appreciated.

Ben Leads with Value First!!!

I've been working with Ben for a few weeks now in a new organization, and he has been the biggest support. I appreciate his willingness to go above and beyond, taking the time to help me when I am stuck or have questions. This has been a wonderful experience and I look forward to continuing to work with him and learning his insights! He is excellent at what he does. I highly recommend GTmomentum!