ukwatchguru Avis 37

UKWatchGuru is a true watch enthusiast who has a big heart and believes in helping people get what they want when it comes to horology. He also walks the talk when it comes to delivering quality products and customer service.

Great watch, unworn. Looks better than the pictures. Mike is a great guy with passion for good quality watches.
I will buy from him again and visit his store soon.

Impeccable service from start to finish. Mike’s attention to detail was evident throughout — clear communication, prompt delivery, and a thoughtful follow-up after the sale. It’s rare to come across someone so genuinely passionate about quality and customer service. I highly recommend Mike and wouldn’t hesitate to buy from him again.

I'm new into the watch game. I've been into watches as a kid, but over the years I've jumped around different watch types quite a lot—from G-Shocks to smartwatches—until one day my smartwatch felt like it wasn't the right fit for me anymore. Therefore, I decided I'm going to buy my first Swiss watch.

I kept looking for two years to figure out what I wanted. I realized what I prefer is something with discreet luxury. Lo and behold, I found the Christopher Ward C65 Aquitaine in 41mm with the off-white vintage dial. It was love at first sight. However, when I finally decided to buy the watch, unfortunately, CW had stopped making it or it wasn't in stock anymore.

One night, I found Mike, the UK Watch Guru, who had exactly the watch I was looking for. I was a bit skeptical first, but I dropped him an email anyway. After having conversations with Mike, I felt at ease, and I knew I was in the right hands. I made the payment online and got the watch the next day.

I'm truly impressed by Mike, who had to walk to the post office in the rain to make sure I got my watch the very next day. This is what I call excellent customer service, and this is coming from a User Experience Designer who designs services for a living.

This has been one of the best experiences I've had in the UK so far.

Well done, Mike.
All the best for the future.
All the power to you.
I hope we'll do business again, as I've been told, "once you are in the watch game, you can't quit."

Many thanks again,
Amol

I review the acquisition of a Christopher Ward Trident Pro C60 42mm full set.
From the minute I placed the order Mike's communication about the order being made and despatched was perfect. I placed the order Sunday and received it via 1pm Royal Mail special delivery on Tuesday.
The packaging was robust and very carefully put together for safe delivery.
The watch was housed within an unmarked original box set for the watch with papers and the CW diver itself is immaculate. I have not owned a CW watch before in my collection and the quality of the watch is fantastic and a clear step up from the middle of the pack. Given the fact that the watch is a few years old, its unmarked condition provides incredible value for such a quality item.
I do not often post reviews, but Mike's care and attention to service and his choice of product for onward sale sets a new level for me. Rare to find a genuinely outstanding professional seller who clearly cares about his client and the product in equal measure. Thanks Mike. Highly recommended.

Service was great. Watch received next day. Excellent condition. Great service from Mike start to to end

Just had an exceptional experience with Mike from ukwatchgu. From start to finish Mike was super attentive using WhatsApp to communicate. He was also very patient answering all my questions. I can highly recommend Mike to anyone looking for a watch at really competitive prices.

I will be back in the near future.

Fast delivery, great communication, product supplied at a great price, shipped next day and in perfect condition,
would recommend and would use again

I asked Mike if he could source a particular watch that I was looking for. Amazingly, within an hour, he’d sourced as ex-display immaculate one for me. He also resized the bracket for me to save me wrestling with that myself. Impeccable communication all the way through. A true gent from start to finish. I will definitely be using him again for future acquisition’s.

Bought a Longines Spirit Chrongraph from Watch Guru and was exceptionally pleased with both the watch and the service and communication from Mike
Would highly recommend this seller

Mike is an absolute gentleman and an expert in his craft.

I bought a stunning Oris Aquis from Mike in June 2025 and the experience from start to arrival at home in Scotland was outstanding. Mike couldn’t do enough for me and communication was excellent - he kept in touch at all stages of the purchase.

He knows his stuff and I will definitely buy again from him - he really is a guru !

It was a pleasure to deal with Mike. He is a watch enthusiast who wants to help other watch enthusiast to fulfil their dream in watch collection. Making my second purchase with him.

I bought a Breitling watch from Mike in what was a very pleasant and straightforward transaction. The watch however, subsequently proved to have a problem that turned out to be with the automatic winding mechanism. Once I had convinced Mike that the watch did indeed have an issue and required a service, we quickly agreed upon a mutually acceptable solution. Ultimately the winding mechanism issue was resolved and I now have a great watch. Many thanks.

Mike was brilliant, exceptionally knowledgeable and never applied any pressure on a sale. He kept in contact with me afterwards to help me, and I can't praise him highly enough. Would definitely recommend to anyone looking to buy a second hand watch.

After a free consultation, Mike saved me from making a costly mistake. Invaluable advice not a hard sell - a truly refreshing customer experience

I had an issue with a watch I purchased 3 years ago. Mike did not fob me off but immediately resolved it. Fabulous customer service!
Thank you.