Hadn’t been receiving emails and didn’t know the old app had been replaced along with a new smart tag, was pretty angry but Lewis was so lovely and calm and genuinely wanted to help me. Explained it a... Voir plus
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Lisez les avis des autres
Excellent service staff are very helpful and efficient. Amazing company I had a lost cat, which is now home safely and they were so prompt with putting out alerts etc while she was missing. Highly Rec... Voir plus
L'entreprise a répondu
I am sad that identi.pet forced me to take out paid membership simply because I moved house. It doesn't seem fair that you cannot change your address on the free subscription. In my view this discrimi... Voir plus
L'entreprise a répondu
Spoke to a customer service person regarding a query and was greeted by a friendly and helpful adviser that clarified my query effectively. The app is super easy and convenient to use. The actual tag... Voir plus
À propos de l'entreprise
Écrit par l'entreprise
For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
Coordonnées de contact
Royaume-Uni
- 0330 9128077
- hello@identicare.pet
- identi.pet
4,3
Excellent
5 k avis
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A répondu à 98 % de ses avis négatifs
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Excellent service staff are very…
Excellent service staff are very helpful and efficient. Amazing company I had a lost cat, which is now home safely and they were so prompt with putting out alerts etc while she was missing. Highly Recommend
17 septembre 2026
Réponse de identi
Thank you so much for the fantastic 5-star review! ⭐
We’re absolutely delighted to hear that your cat is safely home — that’s the outcome we always hope for! 🐾❤️
It’s wonderful to know that our team was able to act quickly and get the alerts out while she was missing. We know how worrying it can be when a much-loved pet disappears, so being able to provide prompt support when it matters most is incredibly important to us.
We’ll be sharing your lovely feedback with the team, who will be thrilled to hear it.
Thank you again for recommending us, and we’re so pleased your cat is back where she belongs! 🏡🐱❤️
Warm regards,
identi
Réponse de identi
Thank you for taking the time to leave us a review. ⭐
We’re pleased to hear that you found our team polite and that they were able to answer your questions clearly and explain things in a way that made sense.
We always want our customers to feel listened to and leave a conversation with a clear understanding of what they need to know.
Thank you again for your feedback — we really appreciate it. 🐾
Warm regards,
identi
…helpfull company
Very helpfull as tried to change data base of previous company but identified pet were able to sort this for me. Polite customer service from Jacob nothing was a problem. Would recommend them.
24 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the fantastic 5-star review! ⭐
We’re really pleased that we were able to help get your pet’s details updated when you were having trouble changing them from the previous database.
It’s also brilliant to hear that Jacob was so polite, helpful and made everything feel like no problem at all. That’s exactly the experience we want our customers to have.
We’ll be sure to pass your lovely feedback on to Jacob — we’re sure he’ll be delighted to hear it!
Thanks again for recommending us and for taking the time to share your experience. 🐾
Warm regards,
identi
Luke was very helpful and efficient…
Luke was very helpful and efficient when I rang to update my details. Thank you. C
24 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the lovely review! ⭐
We’re delighted to hear that Luke was so helpful and efficient when you called to update your details.
We’ll make sure your feedback gets back to Luke — it’s always great to know that our team are making things easy and straightforward for our customers.
Thanks again for taking the time to leave us a review, 🐾
Warm regards,
identi
Very helpful and given the information…
Very helpful and given the information requested
24 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re really pleased to hear that our team was helpful and provided you with all the information you needed.
Sometimes it’s simply about making sure you get a clear answer without any fuss, so it’s great to know we got that right for you.
Thanks again for taking the time to share your feedback with us. 🐾
Warm regards,
identi
Great service and lovely folk to talk…
Great service and lovely folk to talk to. I had to change my address and had never logged in before and they were so helpful and friendly.
24 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re delighted to hear that our team was able to help you update your address and get you logged in for the first time.
We know these things can sometimes feel a little daunting, especially when you haven’t logged in before, so it’s fantastic to hear that you found our team friendly, helpful and easy to talk to.
We’ll be sure to share your lovely feedback with the team. Thanks again for taking the time to leave us a review! 🐾
Warm regards,
identi
Jack very quickly set my mind at rest
Jack very quickly set my mind at rest
My query was regarding costs
24 septembre 2026
Avis spontané
Réponse de identi
Thank you for taking the time to leave us a review. ⭐
We’re really pleased to hear that Jack was able to quickly put your mind at rest and answer your questions around the costs.
We know that nobody likes unexpected surprises when it comes to payments, so it’s great to hear that Jack was able to explain things clearly and give you the reassurance you needed.
We’ll be sure to pass your lovely feedback on to Jack. 🐾
Thanks again for choosing identi and for sharing your experience with us!
Warm regards,
identi
That thier pets and data are protected at all times and there is good communication at all times regarding the account
The politeness and helpfulness of the operator that help us.
16 septembre 2026
Réponse de identi
Thank you so much for your lovely feedback. We’re really pleased to hear that you found our team member polite, helpful and supportive.
We know that speaking to someone who listens and takes the time to help can make all the difference, and we’ll be sure to pass your kind words on to the team.
Keeping pets safe and making sure their details are looked after is at the heart of what we do, so it’s great to know you felt well looked after too. 🐾
Thank you again for taking the time to leave us a review!
Warm regards,
identi
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re delighted to hear that you found our team friendly and helpful. That’s exactly the kind of experience we want every customer to have when they get in touch with us.
We’ll share your lovely feedback with the team — it really does mean a lot to know their hard work is appreciated.
Thanks again for taking the time to leave us a review! 🐾
Warm regards,
identi
Payment issue
There was a mix up with my credit card expiring and payment of the annual fee, so I ended up paying twice. My error, but I wrote to identi pet, and they have sorted the issue promptly and with no fuss. I am very grateful to Corby for sorting this out.
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re really pleased to hear that Corby was able to get everything sorted quickly and without any fuss.
Payment issues are never the most exciting thing to deal with, so it’s great to know that Corby was able to make the process straightforward for you and get things resolved promptly.
We’ll make sure your lovely feedback reaches Corby — we’re sure Corby will be delighted to hear it. 😊
Thanks again for taking the time to share your experience with us. 🐾
Warm regards,
identi
Lewis is a credit to the company
Hadn’t been receiving emails and didn’t know the old app had been replaced along with a new smart tag, was pretty angry but Lewis was so lovely and calm and genuinely wanted to help me. Explained it all really well, apologised and made it right! Honestly if Lewis hadn’t been so lovely and patient I would have gone elsewhere, credit to the company ! 5 star service ☺️ saved a customer haha
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for such a fantastic 5-star review! ⭐
We absolutely love this one — and we’re delighted Lewis managed to turn things around for you! 😄
We completely understand why you were frustrated, especially when you weren’t receiving the emails and weren’t aware that the old app had been replaced. The last thing we want is for customers to feel left in the dark.
It’s fantastic to hear that Lewis was calm, patient and took the time to explain everything properly and get things sorted for you. That’s exactly how we want our customers to feel when they contact us — listened to, supported and looked after.
We’ll definitely be sharing this with Lewis. Being told he “saved a customer” is going to make his day!
Thanks again for sticking with us and for taking the time to leave such lovely feedback. We’re very pleased to have you staying with us! 🐾❤️
Warm regards,
identi
Réponse de identi
Thank you so much for the 5-star review! ⭐
“Smashing customer service” — we’ll happily take that! 😄
It’s fantastic to know you had such a positive experience with our team. We’re proud of the service we provide and love hearing when our customers feel well looked after.
Thanks again for taking the time to leave us a review. 🐾
Warm regards,
identi
Registering my new pet wasn't easy…
Registering my new pet wasn't easy change of name, new address).
16 septembre 2026
Réponse de identi
Thank you for taking the time to leave us a review. We’re sorry to hear that updating your pet’s details, including your name and address, wasn’t as straightforward as it should have been.
We know that keeping your pet’s microchip details up to date should be simple, so we’re always looking at ways to make the process easier and more user-friendly.
We really appreciate your feedback and hope that everything is now updated correctly. Keeping those details current is so important should your pet ever go missing, helping us get them safely back home. 🐾
Warm regards,
identi
Very helpful
Very nice guy called Lewis w.very helpful and very kind.dealt with my query very professionally. Thankyou
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re delighted to hear that Lewis was so helpful, kind and professional when dealing with your query.
We’ll make sure your lovely feedback gets back to Lewis — I’m sure he’ll be really pleased to know that his support made such a positive impression.
Thanks again for taking the time to share your experience with us. 🐾
Warm regards,
identi
A very helpful member of staff
The young lady that helped me was incredibly patient and helpful and we got there in the end thank you so much for all the help she is a credit to the company
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the fantastic 5-star review! ⭐
It’s wonderful to hear that our team member was so patient and helpful, and that she stayed with you until everything was sorted.
We’ll definitely pass your lovely comments on. Feedback like this means a lot to our team, and we couldn’t agree more — she sounds like a real credit to the company!
Thank you again for taking the time to share your experience with us. 🐾
Warm regards,
identi
Customer service was excellent
Charlie was very helpful with changing my cats information. Customer service was excellent.
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
We’re delighted to hear that Charlie was able to help you with updating your cat’s information and that you found the customer service excellent.
We’ll make sure Charlie gets to see your lovely feedback — it’s always great for our team to know that their help has made a difference.
Thanks again for taking the time to share your experience with us. 🐾
Warm regards,
identi
very helpful & stayed on the phone with…
very helpful & stayed on the phone with me to resolve my issue ... making sure all was ok so i could logg into my account
23 septembre 2026
Avis spontané
Réponse de identi
Thank you so much for the 5-star review! ⭐
It’s brilliant to hear that our team member was able to stay with you on the phone and make sure everything was sorted, including getting you back into your account.
We know how frustrating it can be when you’re struggling to access something, so taking the time to make sure you’re fully up and running is exactly what we want our team to do.
Thanks again for taking the time to let us know! 🐾
Warm regards,
Mike
A very nice lady to talk to.
A bit slow to answer !
Problem solved easily.
23 septembre 2026
Avis spontané
Réponse de identi
Thank you for the 5-star review! ⭐
We’re really pleased to hear that, despite the wait to get through to us, you found our team member lovely to speak with and that your problem was resolved easily.
We’re always working to improve our response times, so we really appreciate your patience. Most importantly, we’re glad we could get everything sorted for you.
Thanks again for taking the time to share your feedback. 🐾
Warm regards,
identi
Réponse de identi
Thank you so much for your lovely 5-star review! ⭐
It’s fantastic to hear that you felt so well cared for and supported. Knowing that our team made a positive difference really means a lot to us.
Providing that care and support is a huge part of what we do, so thank you for taking the time to let us know. 🐾
We really appreciate it! ☺️
Warm regards,
identi
This is a scam who preys on vulnerable people
I think it's very sad that you prey on vulnerable people who have lost their pets. I signed up to the alert service when my cat went missing. I was happy to pay for the service for the length of time he was missing. However, when I tried to cancel when I no longer the needed the service, I was quite arrogantly told that because I had used the service that I was now locked into a 12 month contract and was told I should have read the T&C's when I signed up. It would have been nice if this had been made obvious when I signed up because I could have made the very basic posters by myself. I didn't get any more benefit from the service I have now signed up for. There was been no social media advert, no text message alert to people etc about my missing cat (he had since returned home) so all in all, this service is a scam and I am so disappointed in myself that I fell for it.
15 septembre 2026
Réponse de identi
Thank you for taking the time to share your experience. We’re really sorry to hear how disappointed you’ve been, particularly at what would have been a very worrying time when your cat went missing.
We completely understand why you wanted to use the service while your cat was missing and then cancel it once he was safely home. We’re also sorry that you felt the terms around the service weren’t clear enough when you signed up. We never want a customer to feel that something has been hidden from them or that they haven’t understood what they were signing up for.
The service is designed to provide support and tools to help reunite lost pets with their families, and the subscription terms are explained during the sign-up process. That said, we take your feedback about how clearly this is communicated seriously, as it’s important that customers understand what they’re signing up for before making a payment.
We’ve also tried to contact you directly by phone so that we could talk through your experience, answer any questions and see if there’s anything we can do to help. Unfortunately, we haven’t been able to make contact with you so far.
We’re genuinely pleased to hear that your cat has made it home safely — ultimately, that’s exactly what we want for every missing pet. 🐾
If you’re happy to speak with us, we’d still welcome the opportunity to talk things through with you directly.
Warm regards,
identi
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