midfurn.co.uk Avis 

Great first time experience with Midfurn. We were shopping for a new mattress and Paul gave us some really helpful and honest advice that paired us with exactly the right product. Admin and delivery were very slick. So we’ve been happy all round 👍.

Midfurn have a great selection of high-quality furniture, with a nice team of advisors and back-office folk.
We have recently bought a sofa by Duresta, a bed by Vi-Sprung and some bar stools by Calligaris. Today’s visit was to order some kitchen chairs to match our bar stools.
There is often a sale on and the buying experience is made as pleasant as possible.
The delivery and installation is equally cheerful and professional.
All in all, we recommend Midfurn to anyone wanting to look at a wide range of affordable but high-quality furniture.

We have bought a couple of things in the past from Midfurn but have just purchased a Venkajob sideboard and glasses cabinet
Jeremy and Ben are always very helpful and competitive on price
The showroom has a great display of furniture and we are always tempted to buy something
The fitters and installers all work for Midfurn and are very professional
It is definitely a showroom worth visiting. You are bound to find something you will like

Great place. They have some really beautiful quality furniture from top European manufacturers including Spain, Germany and Italy. Over the years I have basically furnished the whole of our apartment with their products. Jeremy and Ben are always welcoming, patient, not pushy and always ready to do a deal to suit both parties. Delivery guys are also decent and respectful when they deliver to your home. I would highly recommend Midfurn.

Very friendly reception on arrival and excellent service from all staff when we visited last week, in particular Jeremy who was a great help to us in selecting the items we needed.

An absolute pleasure to deal with!
Ben and all the staff are a delight, furniture of high quality and a reasonable price.
Delivered on time and efficiently.
We shall be returning for more!

Where do we start!
From the moment we walked through the door and we were greeted by Ben to the after care service from the admin team and the staff on the showroom floor the customer service was excellent. The staff are genuinely interested in your needs and wants to furnish your home.
The choice of high quality furnishings is second to none.
We chose a beautiful marble dining table and I picked a size that turned out to be too big for the room in our new house,I was panicking, so I went back to talk to Ben,he put me at ease straight away ,no problem he said let's reorder a smaller size. I was so happy and relieved 👍😊
We would highly recommend Midfurn for all your furniture needs. We have even popped back for a coffee and biscuits and a catch up( they always make time for you, with no hard sell) just a beautiful place to shop.👍😍

“Outstanding customer service! The staff took their time to understand what I was looking for and made the whole process easy and stress-free. The furniture is beautiful and great quality. Highly recommend to anyone looking for great service and value.”

We have bought several times from Midfurn and have always found their furniture to be of high quality. Paul and Sarah are both extremely helpful without being pushy in any way. Many thanks for the coffee and biscuits Sarah and for taking the time to help us choose what we wanted. You are an asset to the company.

We have recently purchased a Parker Knowle two seater sofa. It has met and exceeded all our expectations. The service we received from Paul was exceptional. He showed us furniture in a friendly, non hurried manner. He listened to all of our requirements and met them with products which most suited us. The delivery was timely and carefully carried out.
Thank you, I can completely recommend

I visited the Midfurn furniture superstore ( Alcester ) on Friday 27th February 2026 to look into ordering a new bed . I was looking around the store and a member of staff asked me if they could help me . I explained to the member of staff what my requirements were . The member of staff went to get Jeremy for me . I explained to Jeremy what i was looking for . Jeremy was very helpful and friendly in guiding me through the different styles and prices of beds . I have ordered a new bed from Midfurns . I must say that i found all the staff that i dealt with on my visit very helpful and friendly . I will certainly go back to Midfurn furniture superstore for any other furniture requirements that i will require for the future . Thank you ⭐️⭐️⭐️⭐️⭐️

We visited this shop today and was taken aback by the way we were spoken to the moment we walked in. Instead of a simple welcome, the owner immediately made assumptions about who we were and what we were doing there. Later, he doubled down by suggesting we were “scoping the whole shop,” a comment that was both baseless and insulting.

He advised that he's been in the industry for 30 years and knows how "normal" customers look around the shop. We are busy business owners who tend to know what we want & dont have time to browse a shop for hours on end!

It is genuinely staggering that in this day and age the owner chose to treat us with suspicion rather than the basic courtesy any customer should expect. For a business that claims to operate at a premium level, the attitude we encountered was the complete opposite. Professionalism should not be selective or conditional — it should apply to every person who walks through the door, without exception.

This experience left a very negative impression, and I would urge others to be aware of the way customers are judged and spoken to here.

What you will notice the glowing reviews of this company are from customers who have only have reviewed one company, the bad reviews all come from customers who have reviewed many companies. Possibly paid reviews.. Please do read Ian Richards review below, does seem like the owner has a pattern of this.

I cannot say enough good things about this furniture store! From the moment I walked in, I was blown away by the quality, style, and variety of their pieces. Every item feels thoughtfully designed, well-crafted, and built to last. Whether you’re looking for something modern, classic, or totally unique, they truly have it all.

What really sets this place apart is the customer service. The staff was friendly, knowledgeable, and genuinely cared about helping me find exactly what I needed—no pressure, just great advice and attention to detail. They took the time to understand my space, style, and budget, which made the whole experience enjoyable and stress-free.

Delivery was smooth, on time, and handled with care. Everything arrived in perfect condition and looked even better in my home than it did in the showroom.

If you’re looking for high-quality furniture and an exceptional shopping experience, this is the place to go. I’ll definitely be coming back and recommending them to everyone I know!

I came across this company whilst browsing through social media. Me and my wife decided to pay a visit to the store to take a look as we were after a new dining table.

Upon arrival we were greeted by a very lovely salesman called Jeremy who made us feel very welcome and could not be more helpful when it came to showing us around the different makes and styles of dining tables, he really knew his stuff and the background to all makes and styles.

We were honestly blown away by the professionalism and help that we were offered. We then spent some time deciding on the the right table for us which we then purchased and received really fast delivery and excellent set up from the delivery team

All round amazing company, 10/10 and would definitely use this company again

I recently took delivery of my lovely new Italian dining furniture from midfurn. The quality is fantastic and it’s probably the best piece of furniture I’ve ever invested in! The delivery was seamless and the drivers were great. The sales experience was also fab, Jeremy was helpful and friendly and gave me all the information i could have wanted and more. He even gave me a nice coffee and biscuit. I will definitely be back for my bedroom furniture as there was a huge range to pick from and a few pieces have caught my eye! Thanks midfurn!

Midfurn Furniture Store is simply breath-taking. The interior of the building is stunning and is packed full of the most luxurious brands on the planet.

Owners Jez and Ben are always on hand to give you a warm welcome on arrival and their knowledge of each item of furniture is second to none. Salesman Paul puts the icing on the cake with his superb customer service.

This store, on the border of Warwickshire and Worcestershire, not only sells high-end furniture, but it also sells the most delightful lights, mirrors and artefacts.

Visiting Midfurn is a must if you want the very best furniture at knock-down prices.

It isn't often i feel compelled to write a review, but this store its customer service , the opulent setting, and extensive range of high end furniture has really stood out to me.

I've seen these guys on Instagram and the store looks very impressive on there, but i have to say still doesn't fully capture the whole experience which was incredible.

I found the staff not just customer focused but Customer obsessed delivering a best in class retail experience.

I purchased a Natuzzi corner group, seamless experience from start to finish.

Keep up the good work because this is what best in class feels and looks like.

Went to Midfurn to buy electric recliner chair for parents as they are now getting to the point of needing the assistance that these chairs provide. They had received a home visit from a very pushy sales rep from a specialist home care provider , but were unhappy with the pushy nonsense they were told. Midfurn's attitude was the total opposite- helpful intelligent guidance with no pressure- the only thing the Midfurn rep wanted was us to get exactly the right chair for their needs. The deal offered was competitive, the chair was delivered by professional staff ahead of time who took the time to ensure it was fully functional and the controls were explained- Totally wonderful service and the best coffee and biscuits too!!!!

Bought a mattress from here. Honestly the best customer service I’ve received from any furniture company . Super helpful without being pushy !
The store is beautiful, lots of sofas , tables and beds to pick from. I can’t wait to go back a find a sofa.
You even get a coffee and biscuits !

After reading the bad reviews on this site I have had the apposite experience with my visit today.
I was afforded four hours of patient informative sales time making my purchase a pleasurable experience.
My eventual purchase was made because I had felt no pressure, and the terms of purchase have been made clear. + a well stocked super showroom.
Terry Wright.