Sytner Group - Sytner Harold Wood BMW Avis 

Maddie in the Romford branch kept me informed through the experience and delivered disappointing news well. Always managing expectations

My vehicle was taken on point of arrival and was seen to book it in almost immediately. Kept informed of vehicle progress during the time it was there. Very impressed.

This service appointment was done with Umair who was very helpful and we left the car the night before so we could get it done early. We wouldn’t have been able to get there for 9 am. He was very courteous and helpful and the on completion took the trouble to take us out to explain a few things about the screen we weren’t shown when we bought the car. Very pleased with him

Always professional and friendly

BMW taken in for a tyre issue that came up on the app. Still not fixed and no possible outcome and basically told nothing else they can do. Not the best service as I will now have to return the car to another garage to get it fixed.

Great service and great communication. Juliette was superb.

Great atmosphere made to feel at home and no pressure in signing any deals Mason made my pcp deal from start to finish easy hassle free and very helpful in making my dream car come true and nothing I asked was to much trouble great guy !

Fantastic service. From the moment you drive up with no parking required. The handover was so friendly and welcoming. So efficient and everything covered with any questions answered straight away.
Totally stress free experience. Well done and very happy.

Maddie was absolutely brilliant. From phoning me to confirm the booking and greeting me when I dropped the car off 10/10. The only friction came when I phoned and had to deal with the AI phone response- its terrible, seriously it would be so much better to have a human dealing with directing the calls

Arriving you are immediately met and welcomed. Never left standing around wirhout acknowledgement, pleasant surroundings.
All requirements discussed and video feedback on vehicle was detailed and informative.

Really thankful for the integrity shown by Umair, shortly after I dropped my car off, I got a call from the service engineer stating a fault had come up which required my engine to have a EDT. Due to it being flagged as a fault, I agreed but when I came to pick up my car, Umair had stepped in to stop it due it to it not being needed. Could have easily let them go ahead which would have costed me an extra £400 but he had my interest as a customer at heart and I am really grateful. Top man!

I dropped the car off on Monday morning. I received the link allowing me to monitor progress. I checked this link at 2pm and saw nothing had happened with the car. I then received a phone call about 5pm saying that they didn't have time to take all the spark plugs out, so the car won't be ready until Tuesday. What a pathetic excuse. On Tuesday I received the healthcheck video saying I needed new front pads and discs. The car wouldn't be ready until Wednesday. Late Wednesday afternoon I was told payment request had been sent to a third party, as agreed, but they wanted a copy of the invoice to check first. For some reason this couldn't be done that day. On Thursday I was told by the third party that they hadn't received the invoice and had contacted Sytner but hadn't received a reply. I rang twice on Thursday afternoon. On each occasion I was told someone would ring me back. They didn't. I tried emailing Charlie Jacques (who was dealing with me). No answer. I tried the whatsapp link. No answer. I rang a third time and demanded to speak to manager. This wasn't possible. Eventually I was told I could pick up the car at around 5pm. I got there and spoke to Charlie and asked why no one had rang me back or contacted me. He had no answer. Ridiculous. Last time we take the car here as the staff are a joke

Great end to end service from the check in/out by Maddy to the free check that revealed a problem which was identified, communicated and remediated diligently.

Sohaib and Dan were very helpful to follow my requirements on my car and made sure that there were getting the best deal available for me.

Great service

Thanks Charlie for the seamless experience to get my MOT and Health check issues fixed at the earliest.

I recently visited Sytner Harold Wood and was thoroughly impressed by the exceptional service I received. From the moment I arrived, the staff were professional, welcoming, and genuinely friendly. Every interaction felt personal and attentive, and they went above and beyond to ensure I had a positive experience.

The team’s professionalism was evident throughout, and their knowledge and approachability made the entire process smooth and stress-free. The customer service was outstanding, and I felt completely looked after. It is rare to find a dealership where the staff are both so warm and highly competent.

I would highly recommend Sytner Harold Wood to anyone looking for top-quality service and an enjoyable, hassle-free experience. A truly great team!

BEWARE of the following when visiting this BMW Harold Wood!

They are DESPERATE for revenue and perhaps creative in finding ways to generate it?

1) They advised me on EVERY single of my 3 visits this year, that an Air-Con service and Vehicle alignment is needed. (and I had air con serviced on the 1st visit)

What is wrong with this is is the fact that I had my Air Con serviced in February 26, I took car in for a vehicle service in May and then some diagnostics work in August that same year, barely 5K miles later, on both occasions after dropping car off they called me to advise that they recommended I had both done!

My point is, why should a dealer make a recommendation if one is not needed? There was nothing wrong with Aircon at that point, and when I asked what they checked as I had it done in Feb, on both occasions they replied "oh I think we've made a mistake and your car should be ok then".
I will add, the vehicle alignment was also out by such a small margin that it is completely pointless to have it done for such a great expense, yet their words, carefully crafted "you would benefit from wheel alignment and an Air Con service". They are definitely wrong to say that about Air Con - watch out for this call when you drop your car in!

2) On every single visit for past 3 years, they found issues and faults with my car, that just shouldn't be there, during routine servicing. On May visit for a service, they carried out a complimentary inspection, I didn't ask for one, and found an oil leak near the gearbox sump, which needed further investigation at a cost of £150 and potentially repairs totalling £900 - £1900. It seemed strange for my vehicle to have this leak, my car had barely done £54K miles. From the video they sent, you could see the oil was very fresh, no dirt or dust on it, just a patch, their engineer described that too. I didn't repair it and when I took car home, I checked my drive - no spills there. The following day, after parking it, there was a small spill. And so that leak happened that very day! Just a co0incidence I guess! I had it repaired elsewhere for £450. I returned to their garage less than 2 months later as I had warning light on my car, this was from years back, something that kept popping up intermittently but was now more frequent. They diagnosed the issue to this problem with a whopping £3300 repair bill, but at the same time identified a new problem not related to anything - My engine mounts was leaking oil and needed urgent replacement! Now, how does a car's engine mount go from perfectly fine in their inspection on May to critically damaged in such a short time and short miles (less than 2K?). Once again, no oil on my drive, not sure if there is meant to be any from this anyway.
And for these reasons, coupled with their thirst to upsell you as much as possible, I strongly suspect that they had damaged my car deliberately. I'm probably wrong but I don't make these accusations lightly and I'm just writing how I genuinely feel.
My car, a 2019 320i, had less than 55K miles, driven with care and should not have these problems at all. It was pristine when I bought it at 17k Miles and only serviced it at this branch since then. The only issue I had was an intermittent light, that was related to the battery and could not cause oil leaks or engine mount damage. it was serviced on time, without any expense spared, and the car has ended up in this condition, with their care. The only repair not done by them was the gearbox sump, I simply refused to pay them a diagnostic fee, and then potentially £1900, when I had it done by a reputable garage for £450.

And so BEWARE. If you see similar traits, please comment and share.

I have been going here for now 10 years, took all my cars here and remember the days they used to always surprise you with 10% off your bill when you went to pick it up, that doesn't happen anymore. They've just become pure profit-seeking. It is a Sales Floor in there, just follow their language.

They've lost me as a customer now, I will drive further and go elsewhere. I hope more do the same.

Harvey Paige at Sytner Harold Wood made the whole experience of buying my new BMW M4 Competition exceptional, from our first conversation right through to collection day.
He was friendly, knowledgeable and attentive throughout, keeping me updated and making sure every detail was taken care of. Harvey also arranged the PPF with Topaz and coordinated everything smoothly, so the car was ready exactly as planned when I collected it. The handover was well organised, and Harvey took the time to walk me through the car and make the day feel special.
I couldn’t be happier with the service or my new M4. Thank you, Harvey, for making the experience so enjoyable.

I’d gladly recommend Harvey and the team at Sytner Harold Wood.

Thank you Sytner Harold Wood

I purchased a fully loaded new BMW 7 Series, expecting the level of service and reliability you would associate with a premium brand but at aprox 39,000miles had the first bad experience with them.

Unfortunately, my experience with Sytner Harold Wood BMW has been extremely disappointing.

I brought the car in because of drivetrain errors. I was initially told that it was a recall related to the propeller shaft and that the issue would take around 2 working days to resolve.

After 2 days, I was told that they needed another working day to investigate the gearbox. After that investigation, I was informed that the gearbox was faulty and that a replacement had been ordered. I was told that I should have the car back after another 2 working days.

When I was expecting to collect my car, I received another surprise: the gearbox had not been replaced because BMW Warranty had apparently not yet approved the replacement.

I then spent another 6 working days being passed between BMW Warranty UK and Sytner BMW Harold Wood, trying to find out what was happening. During this whole process, communication was poor, there were several days without any meaningful update, and I was not provided with a replacement vehicle (almost all services provide replacement car for this kind of problems, especially for warranty repairs).

In total, I was without my car for 14 days.

What I find particularly frustrating is that this is a premium vehicle from a premium brand. When you spend this kind of money, you expect not only a quality product but also a professional after-sales experience when something goes wrong.

I have spent approximately £200,000 with BMW over the last 7 years, so this experience has been particularly disappointing. It has definitely made me reconsider whether BMW will be my first choice for my next car.

If you’re considering buying a new BMW, especially at this price level, I would strongly recommend considering what kind of after-sales support you can expect if something goes wrong. The purchase is only one part of the experience — what happens afterwards matters just as much.