AJ Bell Dodl Avis 

Fast and punctual support

While others praise this platform I have had nothing but issues trying to open an account. It's been almost a week and customer service is appalling. Other than the same copy pasted message I've not gotten anywhere with them.

When I opened the account I just used my every day name, not my legal name (shortened version of my legal middle name). So when i went to open the actual account and had to submit the requested documents to verify my identity there was an issue. I messaged and asked them to change my name to my legal name and I have to praise this part, it was done within an hour.

Thinking everything was good now, I re-uploaded the identity verification documents but after a few hours received an automated notification that there was issue. Not telling me what the issue was, just a link to upload my verification documents. I decided to try a different document instead, but again a notification that there was an issue (no explanation what the issue was) but that I needed to upload the documents. For a 3rd time uploaded verification documents, this time tried a different format (jpg instead of pdf), and lo and behold again there was a message of an issue.

Already frustrated I messaged the team to ask if a human can verify my documents since the automated system keeps coming back with "there is an issue" and I got a simple message back saying "the team is looking into your query and I will be back in touch as soon as I have an update". A full day goes by, no communication so the next morning I decide to send a message. A different person answers this one but with the exact same reply "the team is looking into your query and I will be back in touch as soon as I have an update". I waited 3 days, without any communication, no update or reassurance that it is being looked into and this is what they're doing...just radio silence.
So the following day I messaged and said I'm frustrated with how it's going and the lack of communication and that I'd like to delete my account. And what do you think? Same copy pasted message "the team is looking into your query and I will be back in touch as soon as I have an update".

So while the platform might be amazing to work with (I wouldn't know, I haven't even gotten past opening an account), customer service is not there. Instead of copy pasting the same message, maybe explain what the procedure is, why it's going to take a bit longer or what the customer can or should expect.

I tried deleting my account, it won't let me. I've asked for my account to be deleted, no reply other than the same copy pasted message.

Glad I found this out now because I now don't have to worry about having any money on this platform.

Customer service through the app is painfully slow, even when dealing with the simplest of requests. I asked for my profile and personal information to be deleted because the app’s own delete function repeatedly returns an error message when I try to do it myself. Days later, and still nothing has been actioned.

The whole process has been incredibly frustrating and unnecessarily difficult. Frankly, I’m glad I didn’t get as far as transferring any funds, as this experience has given me very little confidence in the level of service I could expect going forward.

DODL completed my LISA transfer to allow me to complete on the 3rd July in 2 working days rather than 10. When I escalated it Samuel helped me out and tried to get me the quick turnaround I needed even though it was inside the 10 working day limit.

Kiera was great!

James was very helpful in sorting out why I couldn’t log in to my account. He came back to me in under 5 minutes which was great.

Dodl's platform has a lot of information and is user friendly and when I sold my shares the process was relatively quick and I received funds in my bank account within 5 days.

Fantastic customer service. Answered my questions regarding my direct debit clearly and thoroughly. Easy to get the answers I needed. Would highly recommend AJ Bell. 10/10!

Bethany was brilliant via the in-app chat! She managed to resolve my issue efficiently snd was responsive throughout! Great service and very pleased 👍😊

Excellent customer service

Moved to Dodl a few months ago from Moneybox to escape their high fees. On the cost side, it’s a massive win—the 0.15% fee saves me a lot of money as my portfolio grows, and having no dealing fees is fantastic.

However, you pay for those low fees with your own time. Three things are incredibly frustrating compared to Moneybox:

No automated investing: You can't set up a default group of funds to automatically buy when you deposit cash. I pay into a LISA, which means every single month I have to log in manually to invest my £333 deposit. Then, when the government bonus drops later in the month, I have to log in a second time to place separate buy orders all over again for the £83 top-up. It turns a "set-and-forget" habit into a tedious monthly chore.

No auto-balancing: You should be able to set target percentages for your account (e.g., 50% World, 20% Europe) and have new cash automatically buy what’s needed to keep things balanced. Instead, you have to build your own spreadsheets just to figure out where the cash goes.

Restricted fund choice: Their investment menu is very limited. They don't even offer a High Dividend Yield fund, which is where a large chunk of my money was invested before I switched. I had to completely change my strategy because it isn't an option here.

Verdict: Switch if you want to save serious money on fees, but be prepared to do all the manual heavy lifting yourself. Great budget broker, but very clunky if you want a hands-off portfolio.

Samuel was great and responded really quick. Appreciated the support given im fairly new to AJ Bell.

I had a query and the moment support opened, within 5 minutes I had exactly what I needed, super easy, quick and fuss free, Kiera was a great help and I would recommend Dodl!

My problem might have been a duff app. But once it was reinstated AND with a human not a robot holding my hand it all went well.

Their transfer team emailed me yesterday (20/5/26) saying they wd send my cash balance by Faster Payment. It didn't arrive and am still waiting
Act No: XB6KKJS.
(Closed and part transferred)
Dreadful communication, cash balance gone missing in transfer and Dodl are not responding to emails. I will have to open complain with the financial ombudsman. This follows poor advice on their procedures which their staff are clueless. Very unhappy

Really speedy and friendly customer service

Super easy and quick process to transfer my existing LISA to Dodl :)

Excellent simple Investment platform. Customer service is amazing aswell

Easy and simple app.
User friendly with straightforward info about investment and risk.