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GBI Direct (Formerly Hard Assets Alliance) Avis 364

TrustScore 4.5 sur 5

4,3

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Lisez les avis des autres

Noté 5 sur 5 étoiles

Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... Voir plus

L'entreprise a répondu

Noté 3 sur 5 étoiles

I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued... Voir plus

L'entreprise a répondu

Noté 5 sur 5 étoiles

The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH... Voir plus

Noté 5 sur 5 étoiles

I set up my account for monthly automatic deposits years ago and gradually increased the amount, now to $500 gold and $500 silver and am getting very good returns. I like using custody in Salt Lake Ci... Voir plus

À propos de l'entreprise

  1. Entreprise de négoce de l'or et de l'argent

À propos de GBI Direct (Formerly Hard Assets Alliance)

Écrit par l'entreprise

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple

Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.

We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.

Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.

Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.

GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.

We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.


Coordonnées de contact

4,3

Excellent

TrustScore 4.5 sur 5

364 avis

5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoile

A répondu à 66 % de ses avis négatifs

Répond généralement dans un délai d'une semaine

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Noté 3 sur 5 étoiles

This is an overall review of my…

This is an overall review of my experience with HAA. First of all, my main issue is about the very high round-trip costs, especially for metals like silver. This is something that is rather transparent and I kind of knew when opening my account, but it helps to remind: the round trip costs for buying silver are around 20% because of the enormous spreads charged. This is nothing too uncommon in that buisness, but it still hurts a lot - despite good recent gains, especially if one needs access to one's funds. For a very long-term investment, it might be less of a big deal, but anything below say 5-10y holding period is IMO simply not worth it. So about my recent experience: for the privilege of having sold 400 oz of silver this week at a 12% discount to spot I'm now asked to wait more than 3 days business days until I can withdraw my funds (from the site: "rades take two full business days to settle. … funds cannot be withdrawn until 2 full business days after the trade has been placed and after 5:15 PM EST."). I just added a new bank account and of course I'm not gonna wire $18k out of the blue when I've had so many issues already with HAA - manly funding my account (with exactly the account I'm trying to withdraw from now, I tried with something like $50 in the past, luckily the money went back to my Revolut account and didn't disappear into the nirvana). So yeah, just I withdrew $26 with a $25 fee, a nice little touch after having lost around $4k in total on the round trip (despite still satisfying gains overall of course).

Dealing with customer service in the past has also not yielded satisfying results.

I guess the only positive thing is that despite all the fees, at least the metal and money seems to be safe.

I've updated my rating to 3 stars as HAA has offered to kindly refund the transaction cost for the wiring. I still keep a 3 star rating as I think it's important to highlight the high fees in every step of the investing process.

24 octobre 2025
Avis spontané
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Réponse de GBI Direct (Formerly Hard Assets Alliance)

Thank you for taking the time to share your detailed feedback — we appreciate you giving us the opportunity to clarify a few important points.

We understand that transaction costs can feel high, especially for silver. Silver carries unique physical handling and storage requirements, and as you noted, the larger spreads are an industry-wide factor rather than specific to HAA. Our goal has always been to provide secure, fully allocated ownership of REAL, vaulted metal, which includes insured storage, audits, and liquidity through global partner vaults. For clients with longer-term horizons, this model offers significant transparency and security benefits compared to purely digital or unallocated platforms.

Regarding the withdrawal timing, the settlement period you referenced (two full business days after trade completion) is a standard financial control to ensure accurate reconciliation and fraud prevention, particularly when a new bank account has just been linked. Rest assured your sell transaction was locked in of course. We know waiting can be frustrating, but this process exists solely to protect our clients’ assets.

The wire fee is a pass-through charge from our banking partner — we don’t profit from it, and we disclose all fees clearly before withdrawal, but I will say that if our service team knew your intention was to "test", we would have happily accommodated.

We do appreciate that you recognized your metals and funds remained safe — security and integrity of ownership are our top priorities. Your feedback helps us improve the balance between protection, accessibility, and transparency.

If you’d be open to discussing your experience further, we’d truly value the chance to make things right. You can reach our Client Services team directly at support@hardassetsalliance.com
for personalized follow-up.

Thank you again for sharing your honest experience.

Noté 5 sur 5 étoiles

Plaudit: Samantha A Gold Asset in A Woldclass Company

Samantha's product knowlege added a lot of value to the Hard Assets Alliance services I currently use. Notably, she proceeded with measured efficiency to resolve my issues, clarify my concerns, and simplify my website interaction. All of this delivered with much appreciated interest and empathy. What I appreciate most about Hard Assets Alliance is the streamlined website (no marketing impositions) with a winning commitment to improve both services and customer care.

3 septembre 2025
Avis spontané
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Réponse de GBI Direct (Formerly Hard Assets Alliance)

Thank you Francis!

Noté 5 sur 5 étoiles

Lindsey is awesome!

Ooooh my goodness, Lindsey was fantastic!!

Knowledgeable, intelligent, quick, fun, fast and made my father and me so comfortable!!!

She helped us so much and we would ask for her every time!!!

Don’t lose her because you’ll be making a big mistake!!!! She is absolutely amazing!!!!

Btw, I don’t remember the date we talked to her but it was last week….so I just put last Friday.

31 juillet 2025
Avis spontané
Noté 5 sur 5 étoiles

Hard Assets - a great resource

Lindsey was knowledgable and courteous, a perfect representative for a company concerned about public relations. She dealt with my weak hearing and my lack of knowledge about procedures with patience and understanding, never giving the impression that I was an impediment to her day. She helped me to sell and place an order and split the proceeds so that I understood the requirements for the different parts.
Hard Assets is a prime resource for metals investment, because the company is staffed with people like Lindsey who know the business and have great understanding of the people they deal with.

27 mai 2025
Avis spontané
Noté 2 sur 5 étoiles

Easy to enter, difficult to leave.

Easy to enter. Difficult to leave. Cheaper storage available at competition. They claim "on-demand delivery" but it's not a simple process, nor do they provide good service re transfering out your holdings.

15 avril 2025
Avis spontané
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Réponse de GBI Direct (Formerly Hard Assets Alliance)

Thank you for your feedback — we're genuinely sorry to hear you had a frustrating experience Gary!

Our goal is to make storing and accessing your holdings as seamless as possible. To clarify, on-demand delivery is designed to be straightforward: fees are deducted from your balance, shipments are signature required and fully insured, and we aim for prompt turnaround.

Where we have seen some delays is with international deliveries, which are currently being affected by customs and tariff regulations — unfortunately outside of our control.

We’d really appreciate the chance to speak with you directly and see how we can make this right. Please don’t hesitate to reach out to our support team so we can help resolve any outstanding concerns.

Noté 3 sur 5 étoiles

Easy to enter, difficult/expensive to get out.

Easy to enter. difficult to leave.

Getting my money out is difficult. (the account I funded account with was closed many years ago--they would not send to new bank account without additional documentation--but they had accepted additional money from new bank account recently!)

and there is a substantial 10% sales commission.

3 mars 2025
Avis spontané
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Réponse de GBI Direct (Formerly Hard Assets Alliance)

We really appreciate you sharing your feedback.

When it comes to fund withdrawals, our priority is security — for that reason, if the original funding account is no longer active, we may require additional documentation to confirm identity and ensure compliance with anti-money laundering (AML) regulations. While we know this can be frustrating, these safeguards are in place to protect both our clients and the integrity of the process.

We also understand there may be questions around our pricing structure. The buy and sell prices are based on the supply and demand in the wholesale market, and we always strive to remain competitive and fully transparent.

If you'd be open to a conversation, we’d love the chance to speak with you directly and help resolve any outstanding concerns. Please reach out to our support team — we’re here to help.

Noté 5 sur 5 étoiles

Very helpful Customer Service

Jennelle was very professional, courteous and very knowledgeable about the company and extremely helpful in assisting me learn about my new account, even guiding me through establishing another account.This is what customer service is supposed to be!

20 novembre 2024
Avis spontané
Noté 1 sur 5 étoiles

Missing one ounce gold bar purchased from Hard Assets.

I bought a 1ounce gold bar from them. It was sent by FedEx. It never arrived. FedEx produced a so called “proof of delivery” which had a poorly printed “signature” which was clearly not mine.
Hard Assets told me that their insurance company would not process my claim! They have refused to send me a copy of the insurance company report.
I am thus in the situation where my gold bar is not in my possession. It was presumably stolen.
Any advice?
I have still not received a copy of the insurance claim. What is the problem?
I used Hard Assets Alliance in good faith. They have been paid. Yet I still do not have my gold bar as of September 17th 2024.
Dr. Brian R Briggs.
Still no response re insurance. Hard Assets Alliance is not to be trusted.

16 septembre 2023
Avis spontané
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Réponse de GBI Direct (Formerly Hard Assets Alliance)

Hello Brian, I personally assisted in this investigation following up regularly requesting more information from you.

FedEx completed an investigation. It was deemed by FedEx and Brinks, that the package was delivered. Since it was confirmed as delivered, a claim cannot be submitted/approved for a replacement. Here is the response from our records.

FedEx has concluded its investigation and found the below. If the customer has any additional information or evidence of non-receipt, they can provide it to refute their findings.

If they found any evidence during the investigation that it was not delivered, that is when a claim is initiated on your behalf Mr. Briggs. They were not able to proceed with putting in a claim since there was no alternative proof that it was not delivered.

We recommend taking this matter up with the police, as they have more privileges and resources when it comes to interacting with FedEx and investigating potential theft or delivery mishaps. They may be able to access additional information and pursue the matter more effectively.

We did everything in our power and more to try to keep the investigation open, but with no proof that it was taken on your side, and the timing that you contacted us (over a month after delivery), the internal investigation dubbed this as received since we had signature and confirmation it went to the correct address, a claim could not be processed. Cooperation is needed in order to process a claim.

Noté 5 sur 5 étoiles

My Switzerland stamped gold ounce

I have been buying gold and silver each month with Hard Assets Alliance now for quite some time. I noticed that I accumulated over an ounce of gold that has been stored safety with the company. I emailed Ryan from HAA with a request to deliver one ounce of gold to my residence. That’s when I was put in touch with Samantha the Customer Success Director. Not only did she deliver my gold, but she went above and beyond to make sure I was delivered an ounce stamped to my liking. I emailed her that the Swiss Alps held a special place in my heart. Samantha promptly sent me an email with the tracking information, so I knew when my precious cargo would arrive. One week later I received my Switzerland stamped 1 ounce of fine gold. The gold arrived well packaged and in its own numbered casing that matched the etching in the metal. I’m pleased with the excellent customer service as well as the presentation of the product. I’m keeping this gold with me for years to come, but as for the rest of my metals, I feel that they are safely stored with Hard Assets Alliance.

20 février 2024
Avis spontané

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