Kenco Avis 

When companies abuse their customers like this they can only deserve to go under. If it ain't broke don't fix it.
The rebrand was not only an insulting shrinkflation, it changed the recipe to undrinkable. As others have mentioned, it doesn't dissolve properly, leaves residue in the cup and tastes bad. So Kenco, do tell us why you have so little self respect and no respect at all for your customers to pull this kind of crap?

You can 'improve' your recent downgrade of Kenko coffee by returning it to it's original formula.

The new formula tastes, bitter, cheap and disatisfying.

Time to change brands.

I just seen Kanco’s own contact form has been broken. Assume just getting too many complaints about change!

Kenco Rich following its recent formula overhaul is nowhere as good. The powdery content is noticeable not only to the tongue but leave a sludge like deposit in the mug. I suggest they look at what happened when Coca-Cola , Nesquik Milkshake,Tropica, not to mention Cadbury's dark chocolate (oily with palm oil) all changed a successful product. I've left Cadburys and now leaving Kenco. It costs a company 5 time more to get new customers than keeping existing ones, still it's their business.

After years enjoying Kenco now, due to both the awful taste and residue of their new recipe as well as their shrinkflation I am moving to another brand for my coffee

Drank this coffee for years and could instantly taste and see the change 😡 does not devolve the same,horrible residue, not as strong. Absolutely disappointing will be looking for a new instant coffee

Really wish they’d go back to the old recipe. We will be changing our coffee brand now the taste of Kenco now is not the same leaves the coffee cup covered in small undissolved coffee (doesn’t matter how much you stir it) and much weaker than it used to be. REALLY DISAPPOINTED I don’t mind the smaller new design and paying the price for a decent coffee isn’t a problem but paying for this is not happening.

Kenco Rich Smooth… disgusting

What have you done it’s sludgy and now has a weird taste it’s disgusting now!

We get Kenco at work. I thought I had a 'gone off' pack, but the next was the same. Then found out it had changed.
Smells funny, doesn't taste as nice, and had scummy stuff sticking to my mug.
Has gone from my favourite to 'not drinking this any more'. Such a shame for what was a nice product.

Sent to their email, which is not receiving mail anymore?
Hi,

Just a quick note as I have just thrown out, my latest jar of Kenco smooth (or NOT any longer) as you obviously put profit for shareholders, over your customers interests. Sad really, and I hope it costs JDE.Peet’s, millions.
Leave the coffee alone. Insulting to say, you are doing us a favour. I will be trying L’or coffee, on my way home from work, and I will look for my receipt for last jar of yours, and ask for a refund, as it is not the product I expected.
I never thought I would find a Company, that would exceed the bad reviews and score on Trustpilot, as Hermes/Evri, but you have managed it. Same on Facebook. I can hear it now, in the conference room . . “Just make the changes, we achieve more profit, and the stupid customers, will never know”
Somebody shot themselves in the foot, with that decision . . . “If it’s not broke, then don’t try to fix it”
15 + years I have been giving you my money, for an every day bit of enjoyment, now ruined.

I wish you nothing but grief, for this stupid mistake you have made.
Regards, Bob.

Whatever they have done, Kenco Smooth is barely drinkable! You have muddy awful tasting residue in the bottom of the cup. Absolutely dreadful. Won't be buying it any longer

I have been buying Kenco Rich for years but this "re-brand" has left me with several jars of coffee I can't drink and the issue of finding a suitable alternative. The new Kenco Rich coats my mug in a very "rich" brown residue, leaves a thick sludge in the bottom of the mug such that the last half inch of coffee is undrinkable and has a distinctly weird flavour. 200g jars now have 190g, 100g jars have 95g! Currently the refill packs still have 150g but no doubt that will change too - less coffee, a large portion of it wasted down the sink, plus higher prices! Time to ditch Kenco!

Kenco rich has been my favorite go to instant coffee for many years. It has changed recently. Ok I accept with upset that they changed to a smaller jar with price increase. However the quality and taste has also changed it is no longer rich and intense , it taste weak and cheap.. why change a product that works and people are happy with. There's only 1 reason GReeD. Hopefully I find a happy substitute...

After being a long term drinker of Kenco blue, I find this sorry substitute as awful. I drink 2oo gm a week at home. I brought what I now know to be a rebrand, using the same front label and making the taste disgusting. I now have 4 jars that I have brought when it was on offer, not knowing you had changed the taste totally. It is now bitter and leaves a horrible taste in your mouth and a bad residue in the cup. I am looking for a new brand.

Just opened a new style jar of Kenco smooth - awful, sticks to the side of the cup like mud and leaves a sludge at bottom of cup. I buy smooth for a reason so why add 10% more coffee beans. Surely if it ain’t broke don’t fix it. Kenco listen to your customers, we can’t all be wrong, revert back to old recipe!!!!!!

I have been buying Kenco for many years. However; the new design and blend is inferior. The taste is very different in a negative way and aesthetically, there is a gritty, powder residue left in the mug.
Sorry Kenco, you have lost my custom.
Cutting corners cost saving 😡

The kenco coffe smooth that i loved for many yearrs is now disgusting..
I will never buy it again

I wouldn't even give it one star if I had a choice. After years of being a loyal customer to the Kenco coffee, I and my partner are utterly disgusted by the recent so called "change for the better", the new coffee is bitter, it doesnt dissolve and always leave an icky residue at the bottom of the cup. It's safe to say Kenco has become cheap and joined the bottom heap of coffee offerings.
It was already bad enough with the recent price increases and then deciding on smaller jars for the same increased price but now with the disgusting change to the recipe, I will now be going elsewhere for my coffee.

After many years of buying Kenco Rich, I am now finished with the brand.

The old jar contained 200g and proudly stated “Freeze Dried Instant Coffee. Nothing Else!”. The new jar has been reduced to 190g, while the recipe has changed to 90% instant coffee / 10% roast and ground coffee.

That means the actual instant-coffee content has fallen from 200g to 171g — a 14.5% reduction.

We compared the old and new products side by side and, in our opinion, the new Kenco Rich is noticeably weaker and inferior. The redesigned wraparound label also does not adhere particularly well.

I contacted Kenco/JDE Customer Relations and specifically asked why the jar had been reduced from 200g to 190g, whether the new 90/10 formulation was now permanent, and why such a significant change had been made.

Those questions were not properly answered.

Instead, I was told that the new recipe had been consumer-tested, that pricing was at the retailer’s discretion, and that my feedback would be passed to the brand team. When I asked for a refund, I was simply told to contact the retailer — despite explaining that I no longer had the receipt.

The second reply was so formulaic that the final sentence was actually duplicated word-for-word.

What disappoints me most is not simply that Kenco has reduced the pack size and reformulated a product we had bought for years, but the way a long-standing customer’s concerns were handled: feedback acknowledged, but the substance repeatedly avoided.

I have since seen numerous similar complaints online about the smaller jar, altered recipe and poorer taste, so our experience appears far from isolated.

Kenco has lost a long-standing customer. Unless the former product returns, I will not buy Kenco Rich again.

One star — for both the product change and the way the complaint was handled.

kenco smooth, new mix in 190 gram jar. once, opening the jar, i would pass it around so we could all smell the lovely aroma of coffee....not now, it is faintly reminiscent of my late brothers old holborn tobacco pouches, when they were stale and in the bin... the taste, well, as disgusting as the smell. it will be THE last jar i purchase.