Kenco Avis 

Very disappointed with Kenco rich - New blend bitter and leaves sludge in the bottom of the mug. I noted on the old jar ingredients 100% freeze dried instant coffee But the new jar has 90% instant10% roast and ground. Plus the jar smaller and contents less, but prices continue to rise.
I have been drinking it for years it was far and away the best blend. But not now!

I've been a fan of kenco really rich coffee for years, but anymore since the change in the recipe. I could understand the shrinkflation. But the new recipe with powdered coffee added bulk it out leaves a powdery film around the rim of my mug & a bitter brown sluge in the bottom.
Will be looking for a alternative.

Why did you change it? Drank it for years, the only one we buy
But you changed it! It's nasty! Tastes different and nasty residue left in mug
Guess it was done to reduce costs like everything at the moment but this change will not improve profit, it will destroy it
Loyal purchasers are walking away
Kenco you messed up!

There was a noticeable change recently in the taste of our regular coffee of choice, Kenco rich. There is a bitterness to the coffee and a heavy sludge in the bottom of the cup. I switched to Kenco Gold and a lower strength but it's disappointing. I searched the Internet for queries relating to similar experience and I'm not alone. I never noticed the reduction in size for same price, just the different taste. Disappointed. I'm going to explore other brands for a better coffee. I don't mind paying a little extra for something I really like, it becomes a treat, not an all day cuppa. I bet Kenco will notice a difference in their profits too.

Same as the other comments. Sludge at the bottom of the cup, degraded taste, greedy accountants. I've commented to bring the score down even further and I encourage others to do so. Perhaps then the company will take note and remedy this dreadful change.

Coffee taste is not the same and the bottom of the mug has a powder residue left behind. Bought 2 refill pack and thought that was the issue, then got new jars. Its all the same. Wont be buying it anymore. Have drank kenco smooth exclusively for years until now. Price has gone up and the quantity has gone down but the final straw was the quality.

Fuming the recipe has changed . 🤢

I would pay over the odds for kenco but never again as it is bitter it has dark sludge in the bottom. How have they gone so low yet charge more.
Another disgraced greedy company that will lose its customers.
Well done kenco. Bottom of the list. Never buying another packet ever.

Whats happened to your coffee i have bought for years? Taste is horrible and leaves a murky sludge in cup. You have lost a once loyal customer. Also price gone up but size reduced

Very upset by change, not much flavour and sludge in bottom
Poor quality will have to change brand

This is the Fob Off response i recieved from Kenco who are part of the JDE group-

Dear M B,

Thank you for contacting us regarding Kenco coffee.

We appreciate how strongly everyone can feel about their coffee, and we want to deliver the best possible coffee experience.

We have recently changed our recipe by adding a small amount of ultra-finely ground roasted coffee to our Kenco Rich and Kenco Smooth blends, enhancing their flavour and authentic coffee character.

These blends were tested in consumer research with a number of our regular Kenco coffee drinkers showing that the updated blends remain at the same high standard.

The change in the recipe does mean there is a slight difference in taste and you may see a small amount of natural coffee residue in your cup - considering coffee grind is insoluble, such residue is to be expected and very normal for this product.

Regarding pricing, in store-pricing is at the sole discretion of the retailer. At Kenco, we are committed to keeping high-quality coffee accessible. Our pricing reflects the value of our brands, driven by significant investments in innovation, sustainability, and quality.

Once again we are sorry you are disappointed.

We really value your feedback and will make sure it’s shared with our coffee specialists for future development.

If there is anything else we can help you with please get back in touch of course.

Kind regards

Ian
Customer Relations Team
JACOBS DOUWE EGBERTS GB LTD

So I have now Fobbed Off Kenco and i have found a replacement coffee!

Whatever changes made to the coffee, they have certainly changed my coffee purchasing. I will never buy kenko unless it changes back to the previous product.

Drinking kenko smooth for many years, they say that they have not changed the ingredients, I have one of the the old jars and one of the new jars and yes after reading the ingredients they have changed it, I am absolutely gutted as it’s the only coffee I like, now it taste awful and leaves brown sludge at the bottom of my cup, come on they need to bring back the original one so I can enjoy my coffee once again, I have put in a complaint, waiting to what excuse they give me now, so many people buy this coffee and have noticed a big awful difference, understand why they would change it 😡

Kenco, you have shot youself in the foot. Been a loyal consumer for many years but your New blend totally disgusting taste, leaves nasty residue and blatant lie branding under new jar with same label. Desperately looking for new brand now.

The new Kenco Smooth 7 is awful. It does not taste like coffee, looks awful, does not dissolve and leaves a disgusting sludge in the cup.
Well done Kenco you have managed to turn our favourite coffee into something we cannot drink anymore.

New recipe is horrible.
Tastes totally different and sludgy in cup.
Will have to change brand after years of drinking Kenco smooth.

Kenco coffee is now disgusting, thanks for ruining my morning coffee l used to look forward to. I will now have to find another coffee, l hope your greedy profits go down the pan, total idiots!

Very disappointed with a new recipe tastes very watery and leaves a sludge at the bottom of the cup. Will be looking for an alternative now.

I love my Kenco Rich.
What have you done!!!
A bad move in my opinion.
Sludgy, bitter and not the deep rounded taste I've come to love.
I thought I'd brought a fake copy of my favourite coffee.
I'm sorry I will have to find another brand.
Such a shame when I already had one I loved.

Won't be buying Kenco rich anymore. New recipe very bitter, doesn't dissolve properly and leaves residue in mugs. Why change what was already a great tasting coffee. Very disappointed.