Quality Diamonds - Hatton GardenAvis 

An Absolute 5-Star Experience from Start to Finish
We found Quality Diamonds purely through an online search for loose stones, and it was incredibly refreshing to see transparent pricing upfront without the usual "call us for prices “ hassle
We approached them to create two custom wedding bands inspired by a design we fell in love with at Graff. The value comparison was staggering the price difference was over £100k for just one of the rings! Quality Diamonds delivered the exact same high-calibe quality, using GIA-certified, Excellent cut, E-colour diamonds.
To ensure everything was perfect, Paul recommended creating 3D prints of the rings so we could test the size and feel beforehand. These arrived in about two weeks. Once the final rings were ready, arranging a collection appointment at their London location was seamless, and the finished rings were absolutely amazing.

We were so impressed that we decided to explore lab-grown diamonds for our other wedding jewelry. Paul listened precisely to our requirements and sourced certified lab-grown stones for custom cufflinks, shirt studs, and earrings. Their efficiency is unmatched, we had approached our local jewellers for quotes and ideas , but by the time they even responded to our initial enquiry , Quality Diamonds already had most of our pieces in production.
On top of all this, I trusted them to set a rare pink diamond I had purchased into a trilogy engagement ring. This delicate process was handled with total professionalism, and I received thorough updates at every single stage
I cannot recommend Paul and the team at Quality Diamonds highly enough. Their transparency, craftsmanship, communication, and exceptional value are second to none

I made an appointment to discuss and view diamonds at their London office rather than make my choice on-line and the experience was just what I wanted. From my initial phone call to the delivery of my diamond, the service Quality Diamonds gave me was first class.

Great service and excellent ring quality.

Ordered a blue diamond and had it set for a pendant in less than a week. Great quality and delivered by Special Delivery to my home address.

This was my first experience purchasing through a recommendation, and I was thoroughly guided through the entire process in great detail. I was also given helpful tips and advice that genuinely felt tailored to my best interests, which was a refreshing change. I would highly recommend anyone looking to buy a ring to use Quality Diamonds.

Great experience with Daniel. We went back to purchase our wedding bands and he was so patient with us

After researching engagement ring styles and companies in Hatton Garden, I chose Quality diamonds.
And I haven’t been disappointed. The experience has been exceptional from start to finish.
Daniel’s experience was obvious. He was knowledgeable and very professional.
Daniel guided us through selection and was respectful of our budget. There was no hard sell which I appreciated.
It was only 13 days from our appointment to receiving the ring. Each stage of production, from Paul Sitton, Sales Director, Daniel Ferragamo, sales advisor and Amber Rees Wyatt production coordinator, was speedy and problem free.
I now own a beautiful emerald cut diamond ring, which was a very good price that I can’t stop looking at.
Thank you so much to all of you at Quality Diamonds for a fabulous experience.
I can’t praise Quality Diamonds enough.

Quality Diamonds were brilliant. They helped & supported with choosing the right diamonds for the earrings, and with the design aspect too.
Their support via email and phone was very good- answering all the relevant questions to posting the items to reach us for the big day.

Thoughtful, professional and friendly service from Paul, every step of the way! Thank you!

Daniel was great from start to finish. Buying an engagement ring can be a stressful process, Daniel at Quality Diamonds was professional, helpful and not pushy at all. He helped put my mind at ease and guide me to the perfect ring. Me and my Fiance are now engaged and she couldn't be happier with my choice. Thanks Daniel!

Fantastic service would highly recommend so helpful in every way possible

I had a great experience with Quality Diamonds. Daniel, the salesperson, was very helpful and provided clear information with excellent communication throughout. The rings are of very high quality, and the customer care team was fast and responsive. Overall, a very positive experience and I would definitely recommend them.

My partner and I visited Quality Diamonds to choose our wedding rings, having already had a wonderful experience here when I bought my engagement ring with Paul's help. Coming in person made all the difference on both occasions - invaluable for sizing and working out what suited us best.

For our wedding bands, Daniel was fantastic - warm, friendly and knowledgeable. He made the whole experience genuinely enjoyable from start to finish. We are absolutely thrilled with our choices.

Thank you to both Daniel and Paul for helping us find the perfect rings.

Daniel was a brilliant and trustworthy advisor through the process of hying our engagement and wedding wings. The quality is terrific and prices are reasonable.

I’ve been a customer of Quality Diamonds since 2013 when I found my wife's engagement ring, we both got our wedding rings the year after and this year and eternity ring. The team at QD are just brilliant, always able to find the best options, very much looking forward to ordering some ear rings in the future.

Receipt no QD260688.
Oval 2.02 carat D VVS2.order date
28/01/2026.
I saw Daniel at the london studio, he and the staff were Very welcoming.
He was very informative,helpful and extremely knowledgeable.
I must add that at no time was i pressured into upselling as a matter of fact he found me a better diamond at a cheaper price than I had picked myself.
You are kept informed of your stones progress and when it is ready for collection you are also under no obligation to accept if your not happy, with a full no quibble refund.
I was needless to say absolutely delighted with mine.
I would thoroughly recommend Quality Diamonds and indeed will be purchasing from them again
P.j.Langston

Daniel was extremely helpful in helping us pick both an engagement ring and our wedding bands. We never felt pressured to make a decision and he always took the time to walk us through the options available. We would confidently recommend the Quality Diamond team to our friends (and have done so!)

Stunning Ring & Exceptional Service from Daniel

​My fiancé and I are absolutely thrilled with the engagement ring that was purchased here, and the entire experience, especially with Daniel, was truly exceptional.

​The ring itself is a masterpiece. I have to be honest, I provided my fiancé with no description on the type of ring i wanted but alongside Daniels help, the end result was amazing. It’s elegant, secure, and catches the light exactly as I hoped it would. The quality is flawless and clearly superior.
​However, the real highlight of the experience was the service provided by Daniel. From our first consultation with my fiancé, he was patient, knowledgeable, and genuinely invested in helping him find the perfect ring without any pressure. He walked him through the different settings and cuts, patiently answering every question and providing expert advice that made him feel completely confident in his choice.

We highly recommend this jeweler, and especially Daniel, to anyone looking for a world-class ring and personalized service. We will definitely be purchasing our wedding rings from here

The guys at Quality Diamonds provided a fantastic service! From the very start when thinking about the style of the engagement ring to putting together the finished product, they really aid you on every step of the process to make that wonderful day the most memorable one! Special shout out goes to Daniel for the time and care he puts into working with clients until they have the product of their dreams!

Excellent service and independent advice. They have every possible size and cut of diamonds quickly available in the UK to meet needs which in our case was repurposing a ring as a pendant with a 7.5ct diamond in the middle. Excellent prices. Absolutely no reservation in recommending them.