I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
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I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
L'entreprise a répondu
I can’t recommend PD highly enough! My husband bought my engagement ring from them 20 years ago, and I’m still using them to this day. The quality of their diamonds is exceptional, but what really set... Voir plus
L'entreprise a répondu
I first approached Purely Diamonds looking for an engagement ring. I had a very specific idea in mind and they were able to add to that with a number of suggestions and some really good advice. It w... Voir plus
L'entreprise a répondu
We went to see Tracey a few times at the Manchester showroom to have a look at different rings. Tracey was a delight to work with and she was very knowledgeable. My partner found her perfect engagemen... Voir plus
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Écrit par l'entreprise
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Écrit par l'entreprise

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, Royaume-Uni
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Latest purchase was absolutely fabulous. This is the 3rd item I've got from this company, and without doubt, the quality and service are superb- they are the best!
100% recommend. Thank you so much.
See you soon!
I had an excellent experience with Purely Diamonds from beginning to end. The item I purchased was beautifully made, of outstanding quality, and genuinely exceeded my expectations. The craftsmanship was exactly what I hoped for.
What impressed me most was their customer service. From the moment I placed my order, Purely Diamonds kept me fully informed at every stage. I received clear progress updates — order confirmation, production status, and notifications as it moved toward dispatch. Every update was timely and reassuring, making the whole process feel organised and professional.
Their team responded quickly to any questions I had and were consistently polite, helpful, and attentive. It’s rare to find a company that combines excellent communication with high‑quality products, but Purely Diamonds achieves both effortlessly.
Delivery was smooth and punctual, and the item arrived beautifully packaged. Overall, I’m extremely satisfied with the service and would happily purchase from them again.

Réponse de Purely Diamonds
I first approached Purely Diamonds looking for an engagement ring. I had a very specific idea in mind and they were able to add to that with a number of suggestions and some really good advice. It was a big purchase and I took quite a while to come to a final decision. Everybody at Purely Diamonds was so friendly helpful - and patient.
I was absolutely delighted with the purchase and even more importantly, so was my now wife!
I have subsequently purchased a necklace, earrings and bracelet from Purely Diamonds and I’ve been delighted with all the jewellery, made to a really high standard and customised to my requests.

Réponse de Purely Diamonds
I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered within the dates specified, one exactly on the date I requested. A very happy wife!.
I cannot recommend Purely Diamonds highly enough'
Robert Geeson

Réponse de Purely Diamonds
Everything they claim for their product and services is true. My wife is delighted with her Earings.
Would be happy to recommend based on my own experience.

Réponse de Purely Diamonds
Stunning ring, great help and advice every time I phoned. They were very accommodating when the ring needed resizing as it was a surprise engagement ring. Everybody has commented on how sparkly and beautiful the ring is!

Réponse de Purely Diamonds
I love the diamond and garnet earrings I bought from them the first time and has bought morw since then!!! Plus it was on sale!!!

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Easy to understand ordering process, excellent diamond quality.

Réponse de Purely Diamonds
Working with them to create the perfect ring for my wife Birthday was simple an enjoyable experience for the consultation to delivery. We had look at load of places and Purely gave me a great price and delivered it extra quicktime to get it on time for her Brithday.
Thank You Purely

Réponse de Purely Diamonds
Ordered a very lovely quality eternity ring, from the team here. We’re able to pull forward the delivery to me facilitating my plan to give to my partner on holiday, which was much appreciated, supported with great communication, and quick responses. Highly recommended.

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We only came to buy an engagement ring 9 years ago, but have returned for the wedding band, eternity ring, stud earrings for me and my daughter, and an emerald and diamond dress ring!
The service is excellent and the jewellery is absolutely beautiful and high quality. When I damaged my eternity ring, it was repaired and returned very promptly. Purely Diamonds was a great discovery for us and we love that it’s a British family business.

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I bought online so never dealt with anyone at purchase but it was easy and emails kept me updated on progress. When i needed some info on resizing they replied quickly and when it was sent it was returned just a week later.

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I am so pleased with my lovely necklace, I wear it nearly every day. It’s so delicate and yet effective. Diamonds can really be a girl’s best friend:)

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I can’t recommend PD highly enough! My husband bought my engagement ring from them 20 years ago, and I’m still using them to this day. The quality of their diamonds is exceptional, but what really sets them apart is their personalised service. They’ve been amazing over the years, and I wouldn’t go anywhere else. Highly recommended!

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The product was amazing and delivered before my wife’s birthday. This is the second time I have used purely diamonds and would highly recommend!

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Purely Diamonds is an attentive and helpful company, offering excellent guidance when making a purchase decision. They also put you at ease by reassuring you that you can change your mind once you receive the product. I had a very positive experience with them and would certainly return for any future significant purchases. Thank you, PD Team! :)

Réponse de Purely Diamonds
Brilliant service and top quality engagement ring.
Plus when I needed it resizing, they where so helpful
10/10

Réponse de Purely Diamonds
I (after a huge amount of studying) ordered a ring from Purely Diamonds 💍! I had to decide if online buying was the right direction to take but I was comforted when finding the business had a Manchester store. As it turned out I didn’t visit the store, as unfortunately they can’t stock everything, so once reassured that if I was disappointed, I could return the item, I ordered. The delivery was speedy, I did in fact delay it, and once the item arrived, I thought it was stunning; exceeding my expectations. Don’t hesitate to find something beautiful for yourself from their offerings and I hope you enjoy whatever you buy as much as I’m doing.

Réponse de Purely Diamonds
Very easy to order . Excellent service and excellent quality.

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I purchased my wife a diamond necklace for her birthday and the service provided was absolutely top drawer.
I was given excellent advice by the salesperson I dealt with, who provided honest opinions and could easily have upsold the diamond. In a way I was expecting to have the appointment and walk away with the necklace, but every item is handmade for you so I had to wait around two weeks which was fine.
The presentation of the necklace on collection was first class, it was a shame that I had to then pack the bag/box in to another bag to not draw attention to it. A written estimate for insurance purposes was also provided which is always handy if the worst happens.
To say that my wife was happy with her birthday present is an understatement, the diamond clarity and cut is unbelievable.
I cannot recommend Purely Diamonds highly enough, I hope to be able to make further purchases in the future.

Réponse de Purely Diamonds
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