I bought a wig from Ruka having previously bought other hair extensions over the years. The wig cost over £500 which is fine but I expected the wig to be as described and easy to wear. Which was not m... Voir plus
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Lisez les avis des autres
I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... Voir plus
L'entreprise a répondu
The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... Voir plus
L'entreprise a répondu
I really appreciated the customer support that I received from Ruka team when my shipment got stuck at customs and then sent back to UK. We could reorganize the shipment and Theresa was so patient and... Voir plus
L'entreprise a répondu
À propos de l'entreprise
Écrit par l'entreprise
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
Coordonnées de contact
Royaume-Uni
- help@rukahair.com
- rukahair.com
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Fantastic customer services. Great product!
I purchased 6 packets of hair from Ruka, after receiving notification that the colour I needed had been restocked. Annoyingly, I mistakingly ordered the wrong colour TWICE, before actually getting my order in correct. This however meant I needed orders cancelled and refunds distributed. I have to say the customer service was exceptional. I received an email the very same evening from a member of the team, letting me know that the 2 orders had been abandoned and that I should be receiving the refunded funds within 5-7 working days.
When ordering, it clearly stated that there was an extended delivery of 3 weeks, which didn’t matter much to me, as I hadn’t yet needed a hair appointment. My order was placed on the 13/01/2025. By the 20/01/2025, just a week later, I not only had both refunds well before the estimated timeframe, but a delivery of 6 bundles of the most gorgeous hair.
I’m not one to usually write reviews, but really felt the need to on this occasion. This is my first experience with Ruka, and I’ll be back again when I need more hair, and would absolutely recommend.

Réponse de rukahair.com
I've been really trying to support this…
I've been really trying to support this company because I love the ethos and the young female founders vision. However, the customer service is awful - if I buy from Ginko it comes on time, but when I buy directly from Ruka it's always a super long delivery time and really poor customer service - I can't get hold of anyone and have to cancel my hair appointment tomorrow because the hair I ordered one week ago was only given to Royal Mail yesterday and still no sign of it.
Poor show.

Réponse de rukahair.com
Customer service
I recently ordered some extensions (24th Dec) and they were taking a while to process and despatch my order. I emailed, asking when it would be despatched and how long it would take and they replied very quickly. They also allowed me to change my delivery address. The person who replied to my email was also very nice and friendly in her writing, which I appreciated. I do think, however, that the website could do with being clearer in terms of FAQs and delivery times, as it can be hard to find the information.

Réponse de rukahair.com
STAY AWAY FROM THEIR CURLY HUMAN HAIR
I spent almost £500 on a supposed human hair (curly hair). I bought this in Selfridges so I was confident that the quality would be as they hyped it. Prior to buying hair from Ruka, I have always bought quality human hair from Ghifftie's hair lounge in Brixton. I have hair I've used for 10 years which is as good as the day I bought it. With treatment and care, these wigs will last me for years and years. I used the hair once for the first year because it was too bulky. I kept it back and took it out again in June 2024. I managed to use it about 10 times since. The hair tangles so so badly and when you condition it (I use Bumble and Bumble products on my human hair and wigs), the attempt to detailed it, you loose a great percentage of the hair. Please stay away from their curly wigs (I haven't tried the straight wigs, but will NEVER do so). The biggest waste of money I have ever indulged in. Please listen to true advise and don't let them fool you with any sweet responses. When I went to Selfridges to complain, the staff selling told me to go on their website and contact their customer services. I just don't have the energy to do this. I will.not be fooled again!

Réponse de rukahair.com
Very disappointed
Order no: Will supply this if they ever contact me!
I ordered clip ins from this company about 3 or 4 years ago. To be honest the product was fantastic and I kept them for several years.
Fast forward to this year 2024 and I have no idea what has happened. I placed my order on 28th November and luckily used Clearpay pay in 4. I waited just over a week and contacted them as I had not received the item. I waited another 3 days and as I had had no response and had still not received my item I contacted Clearpay requesting a hold to be placed on the collection of all payments. It is now the 19/12/2024. No sign of the item, no response to my emails, no response to my telephone calls and no refund. Sorry but if this is how the company is going to be run going forward there is no way on this earth that I will be supporting them. It doesn't matter who your big clients are, if you can't supply on demand and have zero Customer Service then customers won't be loyal to you. Unsubscribed!!!
UPDATED: 27.1.2025
I did NOT receive an update email from yourselves within 2 - 4 days. In fact, to date, I have had no response from your. I have confirmed this by checking all emails from Ruka. You also did not respond to Klarna when they attempted to contact you. It is now nearly a month and a half after the original order date. The item has been received but I no longer require this item. You state that the arrival dates were indicated when placing the order, had this been the case, I would NOT have ordered. I will therefore arrange to return the item to you as you haven't even noticed that it has not been paid for (Klarna stopped payments to you because of non response). Nor have you attempted to contact me. I'm an honest person so will return it today!

Réponse de rukahair.com
I ordered the curly clip ins and it was…
I ordered the curly clip ins and it was just as I imagined. The clip ins were enough for a full head. The salt color mimics my God given hair to perfection. Customer service was great. They had to explain to me the price, I am from the United States lol but I understood what it meant. So Yes I had a great experience and will be returning soon.

Réponse de rukahair.com
I’ve been scammed
Order placed but not received. No responses from company despite numerous chases. Recent reviews are all showing the same
They should be ashamed considering everyone is financially struggling!
They continue to be active on social media though whilst ignoring those that have paid
All signs of a bad business !!

Réponse de rukahair.com
I returned the merchandise, they stole my money
Received the hair, quality seemed nice. But the hair colour was not at all what expected as it’s not well pictured/detailed on the website. I returned the hair (it was tracked and with signature so I have proof they have received it) and all in all I lost 75€ in delivery and return costs… I cancelled the membership as well since I was disappointed by the experience and didn’t want to order anymore. This was all in October. We are now in December in a couple days and I haven’t received the 192€ from my order back. They have ignored my multiple emails. And then they had the audacity to charge me for the membership! I'm now considering to report this to the authorities. Most unprofessional behaviour, extremely disappointed as this seemed like finally a great company for black women. Just another scam.

Réponse de rukahair.com
Unprofessional and Disorganised
My first experience with Ruka was decent - I placed an order and received it 3 days later smoothly via DPD. My most recent experience has been lacklustre. Placed an order on a Monday, emailed customer service that date. Five days later no email response (despite automatic replies saying I’d hear back in 2-3 days). They have switched courier to Royal Mail and I was provided with a tracking number that is not recognised by the courier therefore I have no idea where my parcel is. As a result I’ll have to cancel my hair appointment. I don’t think expecting to receive an item within five to six days in the UK is unreasonable especially when paying £4.99 (many other companies provide free shipping over a certain order value). Lack of customer service is quite apparent, perhaps they are unable to manage the demand adequately.
Update - 10 days later and my order is still not on its way to me. I finally had a response from Ruka Hair who sent a long email with excuses about how busy they were over Black Friday. Unprofessional response. A business that cannot fulfil orders in a timely manner perhaps should not take the orders in the first place. I have lost all respect for the company sadly. I will be initiating a chargeback via my credit card company if I don’t receive my order within 14 days.

Réponse de rukahair.com
I've had my hair now for about 5 months…
I've had my hair now for about 5 months ! I have two sets of clip ins. One think Kink 18 inch and one of the 3c/4a clip ins. This review in particular is about the think kink! The clip ins in my opinion are not great I've had them 5 months but only worn them a few times. In the last month I have worn them consistently , washing them twice a week and any product off them. They tangle so easy they have huge clumps of hair knots, that cannot be brushed out. It sheds so much kind of like real hair but worse. The other loose curl patterns don't do this but of course the 4c girlie's hair would. Considering the price point honestly I'd say just buy cheaper ones and then rebuy when you need fresh ones because these will not last you long and you'll have to get fresh hair anyway. No issue yet with the looser texture. But I think for 180 quid I should atleast get 6 months out of them. ( I've worn them for 1 month all together in the time I've had the hair)

Réponse de rukahair.com
not a happy customer
I purchased the Think Kink ponytail, and im sad to say it was an absolute waste of money. I’ve bought better hair on Amazon at a fraction of the price. What I received had the density of a half-wig, which is far too full for a ponytail. The hair was dry, matted, and had a strong odor.
that said i also purchased the pressed pony and that was fine, hence im giving them three stars
t hurts to leave this review but it has to be done..
Note: I appreciate my purchase was back in 2022 but I have only recently started wearing my ponytail.
It hurts to leave this review but it has to be done...
While I purchased the Think Kink Ponytail 16" back in 2022, I have only worn the ponytail a few times (less than 10)
When I initially received the item, I washed it, as I typically do with extensions before install.
After the first wash, the dye washed out and was left with less of a 1/1B ponytail and more of a dark brown pony tail. The texture and everything else was still excellent and the slightly lighter shade made it look like I simply had lighter ends, so I did not consider it the end of the world to flag as a concern. Post first wash, I wore the ponytail 2-3 times. Since then I stored the pony tail in the original Ruka bag that the ponytail arrived in.
The main issue arose, when I decided to use the point tail for a week straight in Sep 2024. After a week of wearing the pony tail, I noticed that the pony tail just turned into a matted mass; curls were losing definition.
I thought that it could have been as a result of not having worn the pony tail since 2022 and decided to wash and deep condition - it made things worse!
My pony tail turned into matted chunks.
The hair is so tangled, that I cannot separate/finger detangle the hair, my fingers literally get stuck. I have tried detangling with a wide tooth comb and with a detangling brush. The brush provided better results but even at that, the hair tangles within minutes and have lost so much hair.
I'm not sure what the 'life expectancy' of these ponytails are but considering they're meant to be human hair and cost a pretty penny, I would expect to get a lot more wear out if it.
Again, I am sorry for having to leave a negative review but I literally have no choice but to throw this ponytail away after less than 10wears, which simply isn't acceptable.

Réponse de rukahair.com
Delivery processed super fast and hair really good quality
The service was excellent. I forgot to order my hair extension until the same week of my bridal hair trial and they were able to accommodate my order and process it not even 24 hours after my order was made and it came the day after that. The yaki straight hair is really good quality and it blended so well to my ultra 4c straightened hair, you could not see the difference. I will be using it for my wedding hairstyle thanks so much to Sashawna!!!!
Travelled all the way to yesterday to…
Travelled all the way to yesterday to the Ruka stand in Selfridges.
Very disappointed that nobody was there to talk you through the products, or even serve me. A lady from another counter came over but said nobody has been in for the day.
A waste of time and travel.
A pity as I was fully invested in supporting this brand.
Many customers lost on one day. Not a good look.
I needed to amend my order
I needed to amend my order. So far the customer service aspect is not great at all. It’s hard to contact anyone. The chat says someone is available between 9am-5pm. I was on it throughout the day, unable to reach or speak to someone. I also tried their social media, no response. No contact number, I understand it’s a small to mid sized business but having good customer service would make it even better. I still wait for someone to get back to me as it’s would be annoying wasting £210 on a product I will not receive.

Réponse de rukahair.com
Invisi blend clip ins
I normally love buying from Ruka this time I brought the invisi blend clip ins and they brought me the wrong ones I’ve emailed multiple times and still no reply I’m very disappointed and now the length I wanted is sold out

Réponse de rukahair.com
Would not recommend
Would not recommend
Should have read the reviews. Really poor quality hair that she’d excessively. no responses on email or social media. have binned the wig as the hairs were falling out constantly in clumps which is a shame considering it wasn’t cheap.

Réponse de rukahair.com
Incredible service and beautiful hair
Incredible service and beautiful hair! Oli and Tatenda listened to my concerns and acted quickly and efficiently to ensure my clip ins arrived before my birthday. Thank you Ruka Team!

Réponse de rukahair.com
Think silk bundles - Wanted to love this brand and their…
Wanted to love this brand and their products but unfortunately I wouldn’t recommend, ordered 3 of the think silk bundles - extremely thick at first but quickly began shedding very badly after install, upon brushing quite thick pieces would shed too … the hair also maintained a strange smell even after washing … sadly won’t be purchasing bundles in the future.

Réponse de rukahair.com
The French curl hair is packaged so…
The French curl hair is packaged so badly. It’s really hard to unravel and separate so it was so tangled. Actually hair was soft but packaged awfully. Unfortunate. Waste of money couldn’t use it.

Réponse de rukahair.com
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