rukahair.com Avis 

This hair company has the best quality hair I've used in 8 years buying human hair extensions online. The coils and curly hair bundles I purchased has lasted over two years. I used the hair for dreadlock extensions, with most of the length of hair left loose. The hair brushed and detangled very easily, it smelled fresh and the curl pattern had not changed on the two years of wear and maintenance. Shedding is minimum, texture is soft and fluffy, and cam be dyed darker.

I love this hair so much that I wanted to update my dreadlock curls with new coils. However since my first purchase I've moved from U.S. to Spain and my second purchase had problems at customs. The Ruka customer care team has been amazing with communication and taking care of the issues with customs and my order, thank you Nneka. I'm so happy to have such a quality hair company to rely on when I need a style refresh. The bundles I purchased were worth the price and I'm still wearing the hair after two years nonstop. That's a true quality test.

Previously when I ordered the clip ins I had a really speedy service. The hair was delivered by the Friday after the order being placed on the Monday. The hair was great the only issue I had was the clips themselves being a bit weak however I redid these with my own clips and they’re perfect now.

Because I was so happy with them I placed another order for my sisters birthday present and the website said this would be delivered by the 1st March. There was no option available for express delivery despite the website stating this is available but as the website said they were due by the 1st I had no issues. Only it is now the 29th and these haven’t been dispatched.

Upon contacting them they’ve advised there is an additional processing time of 7 working days (which is not factored into the delivery date provided by the website) so these will in fact not arrive in time for my sisters birthday. They also advised there is no option for expedited delivery and they cannot amend my order (despite me offering further money to ensure delivery). I’m super disappointed by this experience as it is not clear that they have an additional processing time and you have to search this information via their FAQs and again the website gives you a date of estimated delivery which they clearly are unable to adhere to with these processing times so they should factor this in.

Not too sure if I will order again after this experience as I will have to wait longer and then sew the new clips in anyway. Please amend your website to reflect the correct information so consumers are not thrown off.

I’ve ordered from Ruka THREE TIMES and paid a lot of money each time, and each time the hair had a factory fault of some sort and hair quality was horrendous.

The first wig had the wig cap so large it was quite confusing as to what on earth was going on, even on a large head it left a massive gap and had no clips. So my wig maker had to put an elastic band in but even then it didn’t hold with any clips I got, it also matted and acts like synthetic hair and it cost 400 pounds!!!

The second wig I bought was curly and barely had any tracks on the wig which was disappointing. It had the potential to be lovely but there was no hair on the actual wig cap and cost over 300 pounds!

I tried my luck once more, and this third and final time I purchased a pony and it didn’t come with what was promised, the section of the hair to wrap around the top of the pony. It’s also matts and acts like synthetic hair…

Fool me once …shame on me, twice on you, but three times? I wanted to believe since it was a black owned business with great marketing, the hair would be quality and I trusted them hence why I just thought I got the bad batch. But it made me realise you shouldn’t receive “a bad batch” all three times if any, at all. If you’re paying £££ on hair you better get hair that behaves like £££. I’m really disappointed but have made my mind up never to shop with them again. I absolutely love shopping black owned but my money has to be worth it in this economy…

I placed an order with Ruka hair for next day delivery I didn’t get it so Ruka hair gave me an refund, the next day i ordered from Amazon because they sell Ruka hair and I received it today , I can only say I am very disappointed of the quality of the hair and the packaging , firstly the packaging has black hair dye all over it , then some of the tracks of hair are shorter than 16 inches ( tracks has been cut) and the shedding is a lot .
This is my first time ordering from this company and it will be the last time . The whole experience has been so bad.

I am very pleased and excited for doing business with Ruka. The team is very communicative and accommodating! Quality care 10’s across the board!!!!

I received my extensions so so quick, I was shocked when I came through the post!

I will say it would’ve been nice if they was instructions when purchasing the hair to let buyers know that the colour of the hair my not match their own! I was a little shocked when the colour of the hair was lighter than my natural hair colour (this was a quick fix, but didn’t know that was going to happen or was a possibility when ordering)

After reaching out to customer service for advice on what hair dye to use, they responded in two days with so much detail of what to do photos, Examples hair dyes, you name it!

I was too excited to wait for a response from them, so I went ahead and rectified the hair colour myself, but I really do appreciate the speed in their reply and the detail of the email

The hair itself is soft and I really like it however, I will have to wear the hair for longer to give that a detailed review

But at the moment I can say, I will be ordering again

Follow up review.

I bought a couple of RUKA hair wigs last February. I ended up returning one and keeping the curly headband wig because it looked really good upon receipt.

It’s been about a year and I’ve worn that wig all of 10 times if even.
I hate it!
For a headband wig that’s supposed to be an easy to wear and go option, it definitely has fallen short.
The texture and quality of the hair is extremely disappointing after a couple of wears. The hair at the nape of the neck gets matted within a couple of hours of wear, even after I’ve spent time and my best products to look after it and style it.
The full head of hair gets matted, poofy and stiff as hell by the end of the day, i got the 4A texture and my natural 4C texture performs better than it. I hate it so much and for a headband wig that was over £250, that heavy of a price tag should’ve come with the bestest of hair!
Their quality control definitely seems to be an issue from the numerous reviews I’ve seen, and their price tag is not reflective of the quality.
For a Black owned and ran company, I was expecting them to know so much more and handle the quality of hair way better because you know what Black women who are your primary customer base need!
You’re better off buying cheaper wigs from china, you’re getting the same quality anyway without the mad price tag of RUKA.

Bought the hair perfume, spray bottles, etc. One of the items I received was damaged; however, I reached out and they immediately replaced the item hassle free.

Very happy w my purchase and will continue to buy more!

Had a query about colour and had a quick helpful honest answer. 4 stars because I wish they had slightly lighter colours! But the service was great!

After having a not so great last experience when it came to a return that was rectified plus some. I decided to get some more clip ins in a longer length. They came well before delivery time. Very thick hair great quality, true to length love them. You also get a lot of clip ins in various length's. Great value for money.

Brilliant company for hair extensions. I have been using them for a while now and their products are great quality. Customer service is always prompt and resolves issues very quickly. Would highly recommend Ruka.

Customer service, was very helpful, supported me to resolve the issue.

Currently growing out my hair from a pixie cut so needed a clip in ponytail for work. I’m pleasantly surprised with my purchase. For a synthetic peace ok happy with the length, softness and how it attaches to your head without causing tightness or pain. Happy overrall

I recently encountered amazing customer service that left me truly impressed. The Ruka team's attentiveness, knowledge, and willingness to help were exceptional. Sashawna made my experience effortless and enjoyable. Kudos to them for setting a high standard for customer care!

Amazing quality products and amazing customer service!

I received my Ruka hair and initially was really pleased. It felt thick and good quality, just what you might expect for the premium price tag. However a week following its installation the hair had become matted despite my attempts of caring for the hair. I have emailed the company twice now to complain and ask for a refund but

have received no reply. This really isn’t acceptable. I have requested a copy of the organisations complaints policy but have heard nothing.

This seems to be the only way of contacting this company. I have sent two further emails and returned the hair frontal and wefts that had become matted . It so rude and unprofessional to ignore my complaint. It’s so frustrating that the only response you get is through this site.
I really wanted to love your product but on this occasion the quality was really poor.
I have received no acknowledgement of my emails or of the samples I returned. You need to do better.

Ruka have now responded to my complaint and the situation is now resolved. Thank you .

Super helpful and understanding!
They handled my issue with true care and efficiency. One of the smoothest customer service experiences I’ve had.

I had a wedding hair emergency. My hairdresser decided not to do my hair the week before the wedding and I needed help. My experience with Ruka really helped set me at ease. First, their website was easy to use, I was able to see what I was looking for: kinky straight clip ins. I had a few questions so emailed Ruka and immediately received a reply from Nneka. I made the journey to Selfridges to get the hair I wanted and Ebony was so lovely, helpful and accomodating. I bought the hair, found a new hairdresser and my hair looked so beautiful on the day. The clip ins were easy to use and style using heated tongs. The colour and texture matched my hair beautifully. Thank you, Ruka and the team for being amazing!

Got the french curl braiding hair to do my own boho goddess braids at home and I was nervous to do this style using synthetic hair but it doesn’t feel synthetic at all and does not knot as long as you reapply leave in conditioner every so often for slip!

ETA: 12th Sep 2023. I contacted Ruka and they went above and beyond to offer me either a replacement or store credit on return of the hair piece which I think was fair.
Thanks again for the help and resolving the issue Nneka! ☺️

Wanted to share my experience of Ruka Hair and my purchase of the Think Kink Ponytail.

Okay pros:
The delivery was super super quick - very impressed. I ordered on Friday afternoon and it arrived Monday morning.

The hair is a great match for type 4 hair. I have 4C hair and it’s perfect.

The hair is great quality, so lusciously soft, the curls are BEAUTIFUL and I can tell it’s going to last me a really long time.

It washes really well and hardly sheds.

I also love that it’s a UK black owned hair brand. We really need more of these.

Cons:
The smell was horrific. I’m quite sensitive to smells, and thought for the price of the hair it wouldn’t have that horrible, chemical, factory smell. Unfortunately it did. It was so bad I was contemplating to send it back. But I had accidentally ripped the tag off, so decided to keep.
I’ve given it 3 shampoos and a deep condition, but it still has a lingering smell which I’m praying goes after time.

This isn’t that bad, but I thought the packaging could have been a little more elevated. It came in a crumpled white bag and it felt a tad cheap. I was expecting more as I know they’re stocked in Selfridges and of course their online branding is top tier. I’m aware they’re still in their infancy as a company, so I’m sure this will improve over time.

Apart from the cons, I would highly recommend Ruka Hair. If you’re after something that blends well with 4C hair, the Think Kink Ponytail is the one! ☺️