The Impact Innovator Avis 34

“I’ve worked alongside Sara for years, and watched her clients transform.”

Head of buying for many years , I know exactly what makes a founder stand out to a buyer. Sara Simmonds is the only person I’ve seen who truly teaches this from the inside out.

Her Buyer Psychology Growth System is the real deal, built from 13+ years at the top of Harvey Nichols and River Island.

If you’re a mission-driven founder who wants to become the obvious choice for your buyers, she’s your person.

Sara has changed the way I see business.

I came in thinking I knew what helping founders looked like. I didn't. The way she looks at a business through a buyer's eyes, I'd never seen anyone look at a business the way she does.

What stands out most is how much she cares. Every founder she works with gets everything she has. She's not just doing a job. She's genuinely invested in every single person she works with.

I've worked with many coaches and founders in the past (this is coming from someone who's been doing business since they were 15). Sara is exceptional at what she does.

I've worked with her for category of one scaling, offer optimization, and thought leadership, and it's been incredible.

She cares about her clients. She is genuinely invested in their business. And she wants you to succeed. It's very rare to find someone like this these days.

My experience working with Sara has been far greater than just a 5-star review (I'd give more if I could).

Before joining Impact Innovator, I was drowning. So many tools, so many disconnected systems — and none of it was working together. It was costing us hours every single day and pulling my focus away from the thing that actually matters: delivering an incredible experience to my members.

Sara Simmonds changed that from our very first call.

Within minutes, she helped me flip the entire positioning of Sip Society Collective — from leading with wine education to leading with what we actually do: build a community of women who use wine as a social power skill.

That one singular shift changed everything.

Thirty days after launch, we have 15 Founding Members, a simplified system that scales with us, and an upward growth trajectory at every event we host. More importantly, I finally know that what I'm building today is setting us up for success one year from now and five years from now.

What makes Impact Innovator different is exactly that — it's not cookie-cutter. It's personal. Sara's framework meets you where you are and builds around what makes your business unique. I'm not just a client; I'm part of a mastermind of incredible founders who are building something real.

If you're a founder losing sleep over systems and tools instead of focusing on your customers, call Sara today. I cannot recommend her highly enough.

Kristi Mayfield
Founder, Sip Society Collective

Sara offers a fresh breath of clarity for any founder stuck in the echo chamber of solopreneurship. She was patient yet persistent in helping me navigate the noise, ultimately clearing the way for my true "hero offer" to emerge.

If you are looking for a mentor who provides genuine, actionable feedback, I highly recommend her.

Working with Sara through The Impact Innovator program was incredibly clarifying. Her process helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence. What I found most helpful was how thoughtfully she guided reflection and helped simplify my focus without losing the integrity of my research or community commitments. If you’re looking for grounded, values-aligned growth, Sara’s approach is truly impactful.

Sara is the rare mentor who delivers clarity and results at speed. With her support, we refined our strategy and confidently stepped into a “category of one” position—owning what makes our brand distinct and valuable. Her Sustainable Growth Masterclass is built for doers: concise lessons, actionable frameworks, and immediate implementation. Within weeks, we were executing with focus, aligning the team, and seeing measurable traction. If you want strategic precision without the drag, work with Sara.

What an amazing mentorship! This sustainable growth mentorship has taught me so much already. I started by joining a masterclass where we learned about the 5 keys for growth. I then started the 1-1 mentorship which has improved my productivity and self-brand awareness. Recommend to all entrepreneurs!!

A truly transformational experience!

Joining Sarah’s 5 Shifts Masterclass was one of the most powerful decisions I’ve made. Her energy is magnetic, her advice is practical and life-changing, and her presence is full of wisdom and genuine care. I felt seen, heard, and empowered to step into my own voice and value.

Sarah doesn't just teach — she inspires.
I now feel more prepared, more confident, and more aligned with my true path.

Thank you for helping me believe in myself again!

With deep gratitude,
Dina Qais Hussein

My name is Anne-Marie Tomchak. I’ve been a journalist across fashion, tech and news media for over 20 years at media companies like Vogue, Mashable and the BBC. I also spent 5 of those years running my own business in the area of social good and sustainability. I was introduced to Sara when I was building out a design-led green tech company related to the built environment. While in R&D mode, Sara was instrumental in helping me to achieve clarity about the USP of the business and of myself as a founder. She has incredible instincts that are backed up by experience and has mastered the art of deep listening while also knowing when to ask exactly the right question to help you reach that point of clarity so that you can move forward strategically and in line with your values. I cannot recommend Sara enough. Her mastermind is unique and progressive and evidence based. Thank you Sara for helping me on my journey.

In a world full of distractions and endless strategies, Sarah helped me tune in to what really matters. I now make decisions faster, communicate my value more clearly, and move forward with a renewed sense of purpose.

This isn't just about business growth—it’s about building with intention and alignment.

Successfully secured our Legacy and Brand direction through Sara's Innovator growth mastermind program.
Sara's energy ,passion and her focussed guidance helps business review , assess , work smart and succeed.
Highly recommend Innovator program as a refresher and regaining confidence back in your very own unique business value proposition. Thank you Sara.

I had the chance to go through Sarah's program when I was in the midst of selling my business. I used her knowledge and energy to fine tune some elements which were decisive for the sales. Fast forward later, I exited successfully my company while taking it to the next level.

I couldn’t rate Sara highly enough as an inspirational impact growth mentor.

Sara’s mastermind method of integrating mindset & systems strategy meant I was able to evolve my business, build my brand & start building a higher value purpose lead proposition.

In this ever changing landscape of purpose driven businesses. I’ve been able to carve out a smarter consultancy strategy, concentrate on fewer clients & increase margins to ensure the business can continue to be relevant, agile & more efficient.

I had the pleasure of joining a strategy call with Sarah, CEO The impact Innovation and even though we didn’t move forward with collaboration at this stage, the session was incredibly valuable. Sarah offered focused, actionable advice that gave me real clarity and confidence in my next steps. Her deep understanding, honesty, and generosity made the experience truly worth it. I walked away with insights that will definitely help me move forward in my mission. Highly recommended for any founder looking for meaningful, no-fluff strategic input.

Thank you again, Sarah!

I took very clear insights and targets out of the Sustainable Growth Assessment with Sara. This was a hugh help to go on.

Sara’s Innovator Growth System helped me step back and reconnect with the deeper “why” behind my work. Her approach isn’t about quick hacks or shiny tactics. it’s about building from the inside out, with clarity, alignment and long-term focus.

What I found most valuable was how she helped me articulate my unique value and then build a business model and offer around it. Since going through the process, I’ve simplified how I show up, made key shifts to my positioning and feel far more confident in how I grow my impact-led work without burning out or diluting the mission.

If you’re someone who wants to scale what you do in a way that’s values-aligned and commercially smart, Sara’s work is the real deal.

Sara forces you to push your limits to get the best out of yourself and your company.

Endorsement for Sara – Executive Business Coach

Sara brings a remarkable depth of expertise in business model innovation, delivering measurable results that any organisation would benefit from. Her introduction of the 5 Shifts Framework and the Impact Innovator Mastermind is nothing short of transformational—I would confidently recommend it to any forward-thinking enterprise.

She operates with a clear sense of purpose and has an exceptional ability to help leaders align with their true north. What resonated most with me was her commitment to global impact—driving meaningful change not just in business, but across communities and ecosystems.

As far as business coaching and strategic leadership go, I wouldn’t look beyond Sara. She’s a class apart.

Nhlanhla Sibasa
Group Executive
NDE | Shandis Engineering & Leethabo Holdings

Working with Sara has been fantastic and she's positively impacted my business in a meaningful way. She is someone who will be there to support you, has high integrity, and follows through on her word.