Sembo Avis 

SEMBO IS A SCAM COMPANY AVOID.
they ripped me of and and my bank informed me they have tried taking thousands from my account from India and Saudi Arabia. The money they did get from my account was taken from Sweden even though I was talking to an advisor l thought was in London.

IF I COULD OF RATED THIS FARCE COMPANY A ZERO NEGATIVE I WOULD OF.

⭐ 1/5 – AVOID SEMBO. ABSOLUTELY TERRIBLE CUSTOMER SERVICE.

One of the worst booking experiences I have ever had.

I realised I had made the wrong hotel booking and contacted Sembo within 10 MINUTES of making the reservation. I wasn’t even asking them to refund my money — all I asked was whether they could change the hotel.

You would think contacting a company within 10 minutes would give them a reasonable opportunity to help. Instead, their customer service is unbelievably slow, with HOURS between responses while you are left wondering what is happening with your booking.

When people are spending hundreds or potentially thousands of pounds on hotels, customer support matters. If something goes wrong, you need to know there is actually someone there who will respond and try to help.

My experience has completely destroyed my confidence in Sembo. I seriously regret booking through them and wish I had used another booking company.

Think very carefully before booking through Sembo. A cheap price means very little when you cannot get proper help when there is a problem.

I will NEVER use Sembo again.

I’m writing this right now on our way to the airport for our flight TODAY (FR3945).
Three weeks ago, we booked 5 tickets with Sembo and paid an extra £110 just so our family, including two 15-year-old kids, could sit together.
Today, just hours before our flight, we checked in and found out Sembo NEVER actually booked our seats with Ryanair. They scattered our family across the plane, leaving minor kids sitting next to total strangers at the back. All Sembo did was send a lazy message saying "technical problem, here is a refund."
Refunding £110 a few hours before takeoff does NOT fix the stress, panic, and safety concerns for our kids! Taking our money weeks ago and dumping us like this on the day of travel is totally unacceptable.
We now have to deal with this mess at the airport. I don't just want a seat refund—I expect proper compensation for this terrible experience.
STAY AWAY FROM SEMBO: They will take your money for seats and abandon your family on the day you fly!

From the moment I authorised the credit card payment and the website responded, "The booking will take up to 24 hours to complete," alarm bells began ringing. It felt like a scam. My immediate thought was, "Surely not. Sembo is part of Stena, the huge ferry company. They must know what they're doing." How wrong I was. What followed wasn't merely poor customer service; it was a masterclass in frustration.

I called the customer service number to ask a simple question: was it safe for my friends and family to book the same destination? It turns out that, despite proudly advertising a customer service telephone number, there is, apparently, no customer service on it. Instead, you are funnelled towards an AI chatbot that cannot answer even the simplest question. Persist for long enough, wait half an hour, and eventually a human appears, only to prove marginally less useful than the bot. Every question receives the same lifeless refrain: "You'll receive an email." Questions unanswered. Problems unresolved. Time wasted.

Eventually, I did receive an email. Not with answers, naturally, but with an invitation to spend even more money on holiday upgrades. Somehow, that reassured me that my booking actually existed. Then I logged into my account and saw the glorious word: "Confirmed." Confirmed! Confirmed enough for my family to book the same hotel. Confirmed enough for us to buy flights. Confirmed enough to begin the visa process. Confirmed enough, it seemed, to commit thousands of pounds.

Then, more than twenty four hours after placing the booking, and therefore after the deadline your own website had given, another email arrived. My holiday had been cancelled.

At that point, I wasn't merely inconvenienced. I was trapped. Flights had been booked. Family plans had been made. Visa applications had begun. I had no realistic choice except to book the same holiday through another operator, whatever the price. Sembo hadn't simply cancelled a reservation; it had detonated my travel plans and my wallet in one spectacular stroke. Quite an achievement.

Naturally, I tried contacting customer support again. Naturally, the chatbot was useless. Naturally, the telephone number led nowhere. There is no UK office. There is no UK telephone support. There is, however, an impressive collection of digital dead ends.

The website promised a refund within three to five days. The follow up email quietly stretched that to seven days. Funny how taking my money happened instantly, yet returning it suddenly required the patience of a saint. Apparently, payments travel by Formula One; refunds by carrier pigeon.

To add insult to injury, because my booking had been cancelled, I could no longer access the chatbot. The support telephone line simply directed me to complete an online form, while warning that responses "may take some time." That phrase deserves an award for understatement. When you've taken a customer's money, cancelled their holiday, left them to pay substantially more elsewhere, and then erected wall after wall after wall between them and anyone empowered to help, "some time" feels less like customer service and more like a hostage negotiation.

This entire experience has been defined by contradiction. You can take my money instantly, yet cannot confirm a booking. You can send marketing emails immediately, yet cannot answer basic questions. You can cancel a holiday with remarkable efficiency, yet cannot process a refund with anything approaching the same urgency. Fast to charge, slow to refund. Quick to sell, reluctant to support. It is difficult to escape the conclusion that the system is designed to collect payments, not customers.

If this is genuinely how Sembo chooses to operate, then the company needs to ask itself a simple question: is it in the travel business, or in the business of testing just how much frustration a customer can endure before giving up? Because if that was the objective, congratulations. Booking became booked, confirmation became cancellation, customer service became customer self service, and confidence became contempt.

​"Jag vill starkt avråda alla från att boka sina resor genom Sembo (Stena Line Travel Group AB). De saknar helt kundfokus och bryr sig inte om konsumenters rättigheter när problem uppstår.
​Under en pågående livshotande kris och krigssituation blev mitt flyg inställt. Istället för att hjälpa mig och uppfylla sin lagstadgade omsorgsplikt (Duty of Care), lämnade Sembo mig helt strandsatt i en farlig zon. De vägrade ta sitt ansvar och hänvisade bara vidare till flygbolaget, medan flygbolaget hänvisade tillbaka till Sembo. Det är ett oacceptabelt spel där de bollar ansvaret mellan varandra för att slippa återbetala pengar.
​De svarar inte på viktiga mejl och försvårar kommunikationen medvetet. Mitt ärende ligger nu hos Allmänna reklamationsnämnden (ARN) under ärendenummer 2026**** för att kräva mina rättigheter.
​Boka aldrig med Sembo om du vill känna dig trygg på din resa. De tar dina pengar men lämnar dig i sticket när du behöver dem som mest!"

Your website not even working properly.

Booked the Atlantis, The Royal on this site, when it went to book the room the site returned an error and also pre authorised the card for £900, was now told it would take days to return the money and i needed this cash to make the booking on another site. Customer service was not interested in trying to help and i am still waiting for the money to be returned to my account.

Tenna attended to my request of updating my holiday dates quickly and efficiently allowing me ease to get on with my day. Polite, friendly service.
Highly recommend

Great customer service and value for money. Prompt response from Siri and great help. Would recommend

Sembo is fraud. On 12/3/17 I have booked hotel in Cancun for January of 2018 (booking #217367). I attempted to pay deposit with Master Card and Visa as suggested on website. Eventually one payment went through and is now pending. Sembo assured me that they don't accept payment from American credit cards.
I made wire transfer of full amount plus Svenska Handelsbanken fee om 12/4/17. No confirmation of my payment from Sembo. They aren't reachable via phone or e-mail. They continue sending me absurd "no reply" emails with request to pay for booking