South West Optics Avis 

The company rang me back almost immediately and dealt with my questions in a full and friendly manner. Gave me frank and honest advice which led me to my purchase of the cheaper product (relatively speaking!)

Initially this was out of stock but Russell informed me as soon as they were available, great service and delivered the next day after ordering. The geared head is excellent.

I've just purchased a spotting scope and tripod from South West Optics. I was guided through my purchase patiently, helpfully and expertly by Russell over several phone calls. I can't recommend their customer care highly enough. Thank you!

Professional !!! Great service !

Very happy with my Hawke Frontier APO 8x42 binoculars. Not only were they the cheapest I could see by far online, they were also delivered next day. Quality is excellent 👍

A Superb showroom plenty of parking and Mgr Russell was so helpful and professional initially by telephone and subsequently at SW Optics. I purchased Swarovski binoculars with plenty of stock to choose from plus he completed the warranty for me aswell as providing a competitive price beating online competitors. Thankyou Ken in Plymouth

I ordered a pair of Leica binoculars on Tuesday evening, and chose to pay over 18 months. The whole process was very quick, and my payment plan was set up the following day. My order was dispatched as soon as everything had been sorted. I received my new binoculars today….approximately one and a half days after placing my order. I received several texts/emails with all the delivery information, and was kept well informed. My order arrived well packaged. The whole process was quick and easy. I am very happy that I chose SWoptics to make my purchase.Thanks

Thoroughly recommend South West Optics if buying online. Spoke on numerous occasions with Russell re binocular choice both for my daughter and myself. After much discussion the choice was whittled down Kowa Prominar 10.44 X45 or GPO 10X42 ED and HD, the GPO's won out on price and weight.
Both my daughter and I are truly impressed with the optical quality.
Full marks to Russell and South West Optics.

I have purchased several times recently and several times in the past. My order has always arrived quickly and order details and delivery information has been sent.

Ease of use of the website, and a quick tracked delivery, great. :)

Helpfull advice over the phone, simple order process on line, arrived promptly.

Communication and delivery was very good. Need to spend sometime getting used to

Stock available, good price, easy to order and rapid delivery.

Product - as it says on the tin, nice quality feel

A very polite friendly and efficient service highly recommended 😃

Good choice of quality products

First time using this company but certainly won’t be the last. Product was great value, delivery charges were more than reasonable (I was below the free delivery threshold) and delivery was very fast, ordered Monday evening arrived Wednesday morning.
All round brilliant company to deal with and I would have no hesitation in recommending.

Ordered yesterday delivered today. Perfect binoculars for bird watching.

Great experience. very helpful on the phone and sent the scope the next day and was with me the day after that. Very efficient and product was exactly as described. thanks for your help

I have used southwest optics before, they were great, so went back to buy my wife some binoculars, and again they came up trumps.

Russell is very helpful and very friendly. The service is first class and speedy. They have the best prices too.