Birding scope + tripod: I was guided in my buying decision with helpful advice from Russell, over the phone. SWO have got a large range of equipment. My bundle purchase was competitively priced and... Voir plus
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Ordered the Hawke Frontier ED X 10x32 Binoculars, fantastic pair of Binoculars for the money ,so many to choose from so a lot of research, phoned South West Optics to see if I had made the right choic... Voir plus
L'entreprise a répondu
Great people friendly, knowledgeable, efficient. Extensive stock. Lovely premises. Nothing too much trouble. Plenty of parking. Highly recommend.
L'entreprise a répondu
Russell has an amazing range of binoculars which allowed me to try different models to find the right pair for me. He really knows his subject and gave good advice throughout the experience. I was ab... Voir plus
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À propos de l'entreprise
Écrit par l'entreprise
South West Optics is the ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Torquay, Devon, South West Optics was established in 1996 by Steve Rogers an avid bird watcher and optical specialist. Since Steve's recent retirement, the business has been purchased by 4Wildlife Limited who have a clear vision of becoming one of the leading names in the UK's wildlife scene, catering specifically to the needs of bird watchers and nature lovers. SW Optics is an official main UK dealer of renowned brands such as Swarovski Optik, Carl Zeiss, Leica, Kowa, HIKMICRO, Hawke Optics, Opticron, Vector Optics, Athlon, Vortex Optics, Delta Optics, Manfrotto- and many more! We bring you the best and most trusted names in the industry. We ensure a diverse range of options to suit your specific needs. Our wide selection extends beyond binoculars to thermal and night vision optics as well as spotting scopes. We enable you to explore and appreciate the beauty of nature with clarity and precision in all light conditions.
Coordonnées de contact
Nicholson Road, TQ2 7TD, Torquay, Royaume-Uni
- 01872 263444
- sales@swoptics.co.uk
- swoptics.co.uk
4,9
Excellent
662 avis
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Unfortunately order was delayed or lost…
Unfortunately order was delayed or lost due to stock turnover issues despite payment. Fine when they were alerted and received quickly at that point but no contact received from company to say there was a delay. However may have been a longer wait if I didn’t contact after over two weeks to draw attention to the order.
28 mai 2026
Réponse de South West Optics
Thank you for taking the time to share your feedback and for your fair 3-star rating, despite the frustration this order caused you.
Please accept our sincere apologies. Keeping a customer in the dark for over two weeks is absolutely not how we do business. We pride ourselves on proactive communication, and we completely agree that you shouldn't have had to chase us to get the ball rolling.
To provide some context, your order coincided with a major upgrade to our stock and order control system. While this transition will improve our service long-term, we hit some severe teething issues during the switchover. Unfortunately, your order was caught in that system gap, causing the delay to go unnoticed on our end until you rightfully brought it to our attention.
We are glad our team was able to resolve the issue swiftly and get your items delivered quickly once alerted. However, we know we missed the mark on the initial communication. We’ve since ironed out these system bugs to ensure this doesn’t happen again.
We truly appreciate your patience and grace—feedback like yours genuinely helps us improve. If there is anything else we can do to make amends, please don't hesitate to reach out to us directly at sales@swoptics.co.uk or 01803 269886.
Wülf Nova spotting scope
As usual, superb service from SWO. I ordered the Wülf Nova 20-60x80 spotting scope out of curiosity on the performance, given the conversation with Russell about it. It is absolutely superb in value to performance. It's very light weight and easy to grab and go. The optics are outstanding for the money. I feel you would have to spend substantially more in order to see a viable optic upgrade. I feel anyone into their optics should have one of these as a superb value back up that stays in the car/van etc to take everywhere. It's shocked me what it delivers for the money. For anyone reading, I'm a photographer that only buys flagship performance lenses. My bino's are currently the GPO passion ED 10x42 bought from SWO and I had the zeiss victory pocket 10x25. I have experience with nice optics, the Wülf Nova is an easy buy. Cheers SWO for uploading the youtube overview that alerted me to it
21 mai 2026
Réponse de South West Optics
Thank you for the fantastic 5 star review! We are delighted to hear that the Wülf Nova 20-60x80 spotting scope exceeded your expectations, especially given your background with high end photography and premium binoculars like the GPO Passion EDs.
We pride ourselves on offering great value alongside expert advice, so it's wonderful to know Russell's insights and our YouTube content helped you make the right choice.
Thanks for choosing SWO!
Well packaged and polite delivery!
21 mai 2026
Réponse de South West Optics
Thanks so much for the 5 star review! We’re thrilled to hear your order arrived safely and that our team took great care of you.
Great service
Great service and price!
Russell was a pleasure to deal with and I wouldn’t hesitate to recommend South West Optics to other people.
27 mai 2026
Réponse de South West Optics
Thank you for sharing your experience and recommending South West Optics Paul, . We are delighted that Russell provided you with such excellent service.
Réponse de South West Optics
Thank you so much for the 5 star review! We're thrilled to hear you had an excellent experience with us from start to finish.
Helpful & next day delivery
Rang to check delivery time for a tripod head. They were very polite & helpful. I received the order the next day, product was well packaged. 10 out of 10, when I decide which tripod to buy, I'll purchase from here.
12 mai 2026
Avis spontané
Réponse de South West Optics
Thanks for the 10/10 review! We’re thrilled our team could help and that your order arrived the next day. Can't wait to help you pick out your next tripod whenever you're ready!
First Class Service
I rate this company very highly. Their service was excellent and the binoculars I bought were far cheaper with South West Optics than any of their well known competitors. Based on my experience, I would highly recommend.
13 mai 2026
Réponse de South West Optics
Thank you so much for the 5 star review! We're thrilled to hear you enjoyed our service and found the best value with us happy viewing with your new binoculars!
Highly recommended
Such an easy process from searching for the binoculars I wanted to paying for them. Such an easy site to navigate. The binoculars arrived within 2 days and were impeccably packaged to ensure safe arrival. I highly recommend this company
18 mai 2026
Réponse de South West Optics
We greatly appreciate your recommendation! It’s wonderful to know you had such a seamless experience from browsing to delivery.
Brief encounter but impressed
Didn’t really have any contact with store but product sent out quickly and will be making trip
To store for next purchase.
5 mai 2026
Réponse de South West Optics
Thank you for the 5 star review, We're glad your order arrived quickly, and we can't wait to welcome you to our store for your next purchase!
Great customer service.
13 mai 2026
Réponse de South West Optics
Thank you for the 5 stars, We truly appreciate your kind words and your support.
Great service and fast delivery
Great service and fast delivery. Would recommend , the binoculars are awesome.
18 mai 2026
Réponse de South West Optics
Thank you for the fantastic feedback, We hope your new binoculars bring you some incredible views happy viewing
Not your average high street shop but…
Not your average high street shop but once you figure out where they are, well worth a visit.
Very knowledgeable and expert staff who give great advice.
14 mai 2026
Réponse de South West Optics
Thank you for taking the time to share your experience. We pride ourselves on offering specialized expertise that goes beyond the standard high street experience, and we are delighted you found your visit worthwhile.
Great and helpful service & advice
Researching for to upgrade my binos, I came across Russell's reviews from South West Optics on YouTube. That led me to call them...Russell himself called me back as he wasn't available when I called. His approach was just like on camera, simple, clear, no-nonsense; he explains things brilliantly. He spent time on my intended use and focused on what I actually wanted/needed. We explored alternatives in the same quality bracket (which is quite a wide price bracket); there was no push for me to spend the most, just a focus on what I would enjoy. Great service. Unsurprisingly, SWO got my custom immediately. I'm very happy with my choice of binos - Opticron Europa VHD 8x32 - which are getting daily use. I'd recommend SWO (and their YouTube channel) to anyone looking for optics.
14 mai 2026
Réponse de South West Optics
Hi there! Thank you so much for taking the time to leave such a detailed and kind review. Russell was absolutely delighted to read this. We always aim to bring the same honest, no-nonsense advice to our phone calls as we do to our YouTube videos, so it’s wonderful to hear that resonated with you. The Opticron Europa VHD 8x32s are a fantastic choice, and we are thrilled to hear they are getting daily use! Thanks for your support and happy viewing!
Top tier service
I was deeply impressed by the top tier service I received. Helping me choose a scope, the guidance was unbiased and honest with an impressive depth of knowledge which gave me reassurance to purchase the right instrument for my needs and budget. Highly recommend
12 mai 2026
Réponse de South West Optics
Thanks for the great feedback! We pride ourselves on honest, expert advice, and we're so glad it gave you the confidence to make the right choice.
Difficult to find item in stock
Difficult to find item in stock, easy and robust checkout and fast delivery.
Thanks very much
Top Service
11 mai 2026
Réponse de South West Optics
We love making shopping easy and fast for our customers. Thanks for sharing your experience!
Wow!
Wow, total perfection from order, to delivery. This company could seriously not do anything more. Husband is super happy with his upgraded binoculars and the cheapest on the web! Many thanks SWoptics, it’s been a pleasure A*****
11 mai 2026
Réponse de South West Optics
Thank you so much for the amazing A***** review! We’re thrilled your husband loves his upgraded binoculars and that you got the best price online. It was an absolute pleasure doing business with you!
Great service and advice
Great service and advice from Russell and speedy next day delivery once again.
11 mai 2026
Réponse de South West Optics
Thank you for the 5 star review! We appreciate your continued business and will be sure to pass your kind words along to Russell.
Réponse de South West Optics
Hello thank you for the feedback
Réponse de South West Optics
Thank you very much will pass onto the team
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