The Freedom Fitness Collective Avis 

When I started working with James I was very lost in a world of advice from social media in relation to nutrition and fitness, I AM NO LONGER LOST and well on my journey :) In the three months I have been working with James, I feel stronger mentally and physically, he is a wealth of knowledge in nutrition, fitness and wellness that I love to tap into and he loves to share the knowledge with you, he is always there if you need a chat. The fitness sessions with James at the helm are fabulous and enjoyable I have made many friends at the HUB and I am so looking forward to enjoying my journey with James and all the members old and new.
If you are thinking about joining James, I can only say please contact him, he has brought my sparkle back at 51 years old..you wont look back :)

James is a exceptional coach. He goes above and beyond and he really makes you feel supported on your journey.
You can really see how passionate James is at wanting to help you not only lose weight but to change your relationship with food.

I have been working with James for a few months now and I can honestly say, taking the first step to join his friendly team was one of the best decisions I have made for both myself and my family.

James’ holistic approach to weight loss, fitness and mind set is so refreshing. No guilt, no tracking and no restrictive fad diets.

Since working with James, I now ENJOY exercise and attend classes and PT sessions every week. He is so knowledgeable and friendly, that he makes you feel in safe hands instantly.

I am so excited to see where this journey leads. If you’re thinking about signing up, I promise you won’t regret it.

I'd 100% recommend James and joining the Food Guilt Coach Hub. Ithas been the best decision I've ever made for myself. I'm doing exercises I never thought I'd be able to do and I'm enjoying it! I haven't really changed the things I eat I still eat things I enjoy and are tasty. The community he has built is amazing, everyone is so friendly and supportive. I've learnt so much about myself, exercise, nutrition and totally improved my mental health loads with James's help.

James (the Food Guilt Coach) is so dedicated to his clients, always finding time to listen and provide paths towards their goal.
His approach is a breath of fresh air after years of yo-yo dieting on both extreme and mainstream diets. What he’s building will change lives through education & support.
FGC HQ is a welcoming space holding group classes & the personal training gym is well equipped & private.
But it’s not just weight loss. My career has taken off & my relationships with loved ones are better than ever.
Pippa (Mrs FGC) has recently joined the team. I’m looking forward to her bringing years of meditation, mindset & mobility training to the food guilt coach program.
Need a fresh start? Drop the food guilt coach, you’ll not forget it.

Highly recommended

I started working with James as I was so fed up of yo-yo dieting and feeling guilty every time I went out for a meal or a weekend away.
I tried many diets in the past but always put the weight back on.
James, guides you through all the obstacles you may encounter. He has totally changed my mindset about food and especially the scales, I had a meltdown every time the scales went up. since working with James the scales are not as important to me, I am guided by my clothes fitting better and feeling stronger in myself.
I will continue to follow this way of life, and not yo-yo again.

James is excellent! Great advice, no nonsense, genuine, honest and most of all knows what he's talking about! He is creating amazing things and I'm so grateful to be a part of them. I have never felt better, looking after both my physical and mental health all at once, and its starting to show....all thanks to James! You won't ever regret getting in touch.

I never thought I would be in a stable position with my weight.

James is a great coach! If you are sceptical don’t be. He has a great approach and it’s not a one size fits all attitude we are all different!

It's one of the best decisions I have ever made joining The Food guilt coach james goes above and beyond to coach you through your nutrition and your relationship with food. So much so that it has changed my whole outlook of myself and we're I want to be with my health I'm a lot more positive that i can achieve my goals with james help. The hub and everyone that goes there are like a little family so supportive.

After trying many fad diets and groups, I was left feeling deflated, with very little confidence and a really poor relationship with food and the way I saw myself. I decided to send James an email just out of curiosity to see what was so different about the food guilt coach. It was the best move I’ve made. James is full of knowledge, support and ideas and was so easy to get along with. James has taught me about my emotional response to eating and the reasons why I make decisions and managed to show me a more positive and healthy way of managing my emotions, eating the food I enjoy and becoming a healthier version of myself. I struggle with a bowel disease and James is always on hand with advice and guidance. The group classes are brilliant, I’ve met so many lovely new people and we always have a laugh. It’s a perfect bit of me time to escape busy family life! For the first time ever, Im enjoying exercising. I can’t thank you enough!

I wish could give James more then 🌟 five stars 🌟

I have struggled with emotional eating and binge eating disorder for most my life. I’ve lost weight through fad diets only to gain more weight after. I’ve tried other well known weight loss groups, that didn’t teach me anything about nutrition or how to over come episodes of binge eating. And felt shamed publicly for gaining even a small amount of weight at weekly weigh ins.

Since working with James, I’ve gained valuable knowledge around why I binge eat and how to overcome the guilt and shame associated with that. He’s shown me a healthier way to face my emotions and deal with them - rather than turn to food.

I’ve learnt how proper nutrition helps, and how having a favourite sweet treat (that in the past would’ve been discouraged making me want it all the more) is actually ok and actively encouraged without any shame or guilt attached.

James approach to exercise is amazing - and seen as a real rewarding experience. He gives guidance when needed, and has helped me write a really exciting workout schedule that I can’t wait to complete every week. James is there to help me progress through my workouts and help with guidance when I need it.

As someone with suffers with a disability, James has never made me feel like this is an issue. Instead he’s helped me learn to listen to my body and rest when I need to, and not feel guilt or shame for it. And push through when I would’ve in the past just stayed in bed. And I can honestly say this has helped me change my life for the better.

I’ve had friends and family comment on how much more positive I am and how more relaxed I am about enjoying social gatherings.

I’ve lost so many centimetres and pounds in the last few months, and so excited to see where I progress in 2025!

If you’re unsure about starting with James- trust me, it’s the best decision you’ll ever make for yourself. And will genuinely change your life for the better.

James is just truely incredible!
His approach isn’t just telling you what you want to hear, it’s about getting down to finding the root cause and what triggers you.
He has plenty of different opportunities to look at the bigger picture. One to ones, group discussions, focus groups, social media and in person events. All give a different vibe and space to open up and share.
I have done online PT sessions with James and he always knows how to push you to where you think you can’t get that last rep, but with the encouragement you certainly can.

Best decision I ever made to join The Food Guilt Coach Castleford. James is so positive, encouraging, supportive and uplifting. He's changed the way I think about food, making healthier choices, eating what I want without weighing, points or syns. James knowledge and advise on nutrition is second to none and all exercises are adaptable to meet personal needs. Never would have thought I'd be boxing at 61!! Absolutely loving this journey😊

I'd totally recommend James. Joining the Food Guilt Coach has been a total game changer for me. No restrictive diet, food plans, syns or shakes here! It's a fun and supportive community, I've learnt about nutrition and I'm enjoying exercise again.

What an amazingly simple idea. Change the way you think, love yourself more and eat the things you enjoy. What's to think about? I am always very cynical and looking for the 'catch' with anything I join, having experienced many 'diets' in the past. James has proven time and time again that he has the knowledge, patience and can be trusted, to help you change your attitude, gain confidence and know how to eat properly. I'm at the start of a long journey and have every faith that I will be a happier, healthier and more confident person in the near future. I already feel like a different person just weeks in. I have started the exercise classes and for the first time I enjoy them, due to James tailoring them to my needs and ability. He's very encouraging and always seems to have the answer. Thank you James.

James has been coaching me since the end of August, it has been the best decision for me. It's completely changed my mind set around food.

After many years of unsustainable/unhealthy dieting plans ie- shakes, slimming world, calorie counting (eating all the wrong types of food) to-yo dieting Monday-Friday then falling off the wagon at weekends (starting again Monday) you get the gist. James re-educated me with his wealth of knowledge. Not only that - I am now doing a wide range of exercises that I enjoy and look forward to doing!

I couldn't recommend James enough! After speaking with friends, 3 have also joined. James is such a nice, genuine guy with a huge interest in helping people. Everything is personable to you and your lifestyle.

I’ve been with James just over a week now. We had a lengthy consultation prior to me joining - he was genuinely interested in listening to my goals and where I would like to be. I wanted to really change my monotonous, love/hate, on/off exercise routine I’d been stuck in forever and wanted to elevate my fitness and try strength training but didn’t have the confidence or knowledge to know where to start.

With the help of James’ exercise and nutrition knowledge together with his well being coaching, he has helped me think very differently and changed my mindset about how training and eating and my general well being and mindset. This will allow me to put strategies and plans into place to meet my goals and expectations without failing at every small bump in the road. I’m my own worst enemy when it comes to self sabotage so his mind set coaching has really improved that for me too.

I’ve attended both PT and group sessions. The group sessions are small, personal classes where James can ensure your techniques are perfected so you’re getting the best from each workout and make them as intense as you feel comfortable, this is also the case during the 121 sessions too where we work on what I feel I need most and he is always giving positive feedback during and after the session to keep you motivated, working hard and wanting to come back.

I can’t wait to see where I can go with his help and would definitely recommend him to anyone!

I have been working with James for the last couple of months and can say, without doubt, he has helped me massively change my attitude towards food and diets and is helping me achieve a much healthier life style.

WHAT AN AMAZING EXPERIENCE SO FAR! I’VE BEEN WORKING WITH JAMES NOW FOR AROUND A MONTH. AFTER LOSING 13ST I’VE REALLY STRUGGLED WITH MY CONFIDENCE, RELATIONSHIP WITH FOOD, MOTIVATION AND MENTAL HEALTH. I’VE BEEN TO SLIMMING GROUPS, TO THE DOCTORS, BEEN APPROACHED BY ONLINE COACHES BEFORE AND NO ONE HAS EVER REALLY LISTENED TO ME LIKE JAMES HAS. IT’S BEEN REALLY AMAZING TO WORK WITH SOMEONE WHO UNDERSTANDS MY NEEDS. BEEN ENCOURAGING AND I’M ALREADY SEEING RESULTS WITHOUT BEING ON A RESTRICTIVE DIET OR BORING EXERCISE. EVERYTHING HAS BEEN TAILORED FOR ME. EVEN IN GROUP CLASSES IT’S STILL FELT LIKE A 1-1 EXPERIENCE BECAUSE HE STILL CATERS TO ALL HIS CLIENTS BY RECOGNISING WE’RE NOT ALL THE SAME. FOR THE FIRST TIME IN A LONG TIME, I’M HAPPY. ENJOYING WORKING OUT AND IT’S IMPROVED MASSIVELY MY MENTAL HEALTH AND RELATIONSHIPS; NOT ONLY WITH FOOD BUT I’M A BETTER WIFE, A BETTER MOTHER AND I FEEL LIKE I HAVE MY LIFE BACK. IF YOU’RE THINKING ABOUT HAVING A CONVERSATION WITH HIM ABOUT YOURSELF DO IT. YOU WON’T REGRET IT. I’M SO EXCITED FOR MY FUTURE NOW AND TO SEE HOW MUCH MORE I CAN GROW IN STRENGTH, AND BLOSSOM INTO THE WOMAN I WANT TO BE
SHANNON

Couldn’t ask for a better coach. He knows what he’s doing and he knows what he’s talking about especially when it comes nutrition.