The Freedom Fitness Collective Avis 

I have been working with James since the summer,and I have found him to be very down to earth, and supportive and an excellent coach.
Proof of this is that after my initial accelerator I have signed up to continue working with him and yes I've lost weight 😊

James (the food guilt coach) will be your biggest supporter. Not only is he a fountain of knowledge, full of relatable anecdotes and advises you how to live your best life but he will support, encourage and root for you all the way.
I've changed my whole mindset, I'm not dieting yet I'm losing weight.
James understands and will work with you to unpick what has not worked in the past and how to move forward in a positive way to help get the results you want.

I've been working with James for a while now after trying every 'weightloss' program out there. I will never ever go back to them but I'd work with James 1000x. I highly recommend James's coaching programme, you won't regret it.

I started working with James in June 2022, and got pregnant in July 2022. This meant that the goal changed from losing weight, to adopting a healthier relationship with food, and making sure that my nutrition was on track to support growing a baby.

James was amazing when I told him the news and totally supported me the whole way through - mentally and physically.

Since having my baby I have struggled to get focused again to lose weight, as things have been constantly evolving and a new challenge arises just when you think you've adapted. Again, James has always known the right thing to say, and used an approach that has been personal to me and my needs.

He's always been patient and has been my biggest cheerleader, through many types of adversity. His approach is completely tailored to me and is flexible and changeable to accommodate the current situation.

Through continuous work with James, I am now beginning to build a better relationship with food - no longer "demonising" foods and cutting things out completely, like I would have done with previous plans I've tried... I am also developing mentally and becoming a lot more resilient as a person and feeling more empowered every day. This is all thanks to James' continous support and encouragement - he genuinely never gives up on me!

He's "been there, done that, got the t-shirt" as my dad would always say, and because of that he is always so passionate about helping others to flourish and become the best they can be.

He's very knowledgeable and passionate about what he does and I have no fears about messaging him with what might seem like a "silly question" as I know he's got my back and will support me.

I honestly can't thank James enough for the effort he's put in with me so far, and I'm so looking forward to continuing to work with him and achieving the results I've chased for so long!

Thank you!!

James is a second to none coach with a plethora of knowledge in nutrition, health and exercise.

The beauty of James’ plans are that everything is tailored around you and your existing lifestyle, be that if you have a busy schedule, family or other time limiting commitments. I can assure you that everything you think you know about “dieting” will be challenged and new positive habits and healthy relationships with food can be created.

I managed to lose 3 stone over 10 months and have never looked back using his proven methods, maintaining my weight loss for over two years!

I would absolutely recommend James to anyone who is looking to change their existing lifestyle. He is a down to earth, understanding and professional man who truly understands his clients. Thank you, James.

I can’t thank James enough, he has helped me so much, I now finally have a healthy relationship with food and no longer look at food as good and bad, built my habits and gave me the confidence to finally start my running journey.

I feel very lucky to have the opportunity to work with James as a coach, I can honestly say I am a different individual to what I was a year ago.
I have lost weight and regained it (and sometimes more) many times since my teenage years. I know now this is because no body helped me address my relationship with food and body image.
This is what I feel is the biggest difference, James has helped me address my relationship with food , unpick behaviours, understand the why and therefore coached me through making life style changes.
In the time that I’ve worked with James I have been through a fair few lows but with his support I have held steady with my weight and not fallen back into old behaviours.
James is whole heartedly invested in his clients and is one of the easiest people to talk to. He is relatable and has lived experience - he has literally been there himself in so many situations and therefore understands and shows compassion.
The benefits to my mental health are priceless and for that I am grateful beyond words.
Thank You 🙏

James is without doubt one of the most invested and caring people around. His coaching is superb and his genuine interest in his clients is outstanding. He helped me find my way again when I was in a dark place and feeling so low about myself. I am now back to feeling like me, a few stones lighter, I’ve regained my love of running and my confidence has returned.
James was on hand at all times and even adapted his coaching methods for me as I’m profoundly deaf and can’t hear on zoom.
He cares for his clients and you feel that come across from him at all times.
I was somewhat sceptical of using an online coach and getting results, but James has proved that this is not only possible but successful.
I would recommend him to anyone and will always be grateful to him for what he has helped me achieve.

I have been working with James for around 18 months.
I have really been able to get a grip on my emotional eating which I have struggled with for many years. I feel fitter and healthier and have lost a lot of weight, almost 4 stone.
James has been on his own journey and this has meant that he has really empathised with my struggles and has helped me so much with getting me where I wish to be with my health, weight and fitness.

I started my journey with James in June this year, and it was the best decision I have ever made. James totally get’s where you’re coming from as he had experienced the same feelings.
In a short space of time James has turned my life around and made me a confident person, has made me believe that I CAN achieve anything, and I can enjoy life.

This is the first time I’ve worked with a coach and I’m so glad I decided to!
James is not one of these coaches that has never had a struggle with body image or weight, he gets it, he’s been there and he makes everything he says so relatable!
He gives great advice and encourages self reflection, that in turn has made me look at the deeper reasons why I do what I do and that so far as made me lose nearly 30lbs.
He is FULL of analogies and metaphors that stick in your mind and are there for you to refer back to at your weak moments!
He has seen me laugh, seen me cry and listen to some of the most private parts of me I don’t disclose to most people. Most of all he has built a community of like minded people that hold each other up through their hard times and celebrate each others wins!
You would never get this level of knowledge, insight, community and commitment from a coach at a ‘slimming club’.

If you're looking for a coach who has first hand experience of what it is like to struggle with food and body issues and that will have your back and empower you to achieve your goals with kindness and understanding, James is 100% the coach for you. He has helped me through every dark time or wobble I have had along this journey and always helps me be the best version of myself for myself! Could not recommend any higher <3

I have had issues with my weight virtually all of my life. I had tried every diet I ever heard about. All of them left me feeling like a failure because any weight I lost I would always regain. How I felt about myself was always based on a number on the scales or the size of clothes I was wearing.
Then I found The Food Guilt Coach. James is amazing, he really understands the struggles. My plan works because it is created just for Me. It can be adapted and changed when I need it to.
For me this experience is so much more than weight loss. It’s been a journey to rediscover how to enjoy my life without everything being about food restriction, guilt about enjoying food and all the other negative things associated with other weight loss plans I’ve been on before.
Heart felt thanks to James and other members of the Community

Working with James has completely changed the way I view food and losing weight. I've managed to lose a stone in less than 2 months and not lose motivation, everything is personalised to me and where I struggle. My way of thinking has completely changed in a way I thought was impossible, I feel more confident and have done things I haven't in years (like swimming)! Couldn't recommend James enough, he's supportive, really makes me think and encourages me to be my best. The absolute best investment in myself!

I’ve been working with James since March and have lost over 30 pounds without going on a diet!!

James has completely changed my relationship with food and this is honestly the best investment I have ever made!!

When I think back I have probably been yo-yo dieting for about 40 years and been an absolute complete mess many many times, felt completely out of control and all because of food!!

I now have the best relationship with food, feel completely in control of my life and feel the best I have ever felt ever!!!

Thank you James for completely changing my life, I will be forever grateful!

I have been working with James now for a while,
I can honestly say my whole outlook on life has 💯 improved, The Food Guilt Coach ( James) works individually to your needs,
There is no Diet!
Yet I’ve lost ( and still losing) weight in a way I never thought possible, I always hated been “on a diet” and always caved in with in a month or so!
James gets to know you and the habits you need to work with,
For me James has helped me have a good relationship with food,Alcohol, and enjoy life and really like who iam becoming!
the best investment I’ve ever given myself! Thank you James