I have yet to donate, but...
I had to review to say that the reviews rated 1 star just because people's sensitivities were affected because of the sheer severity of the ads showing the brutal and inhumane treatment of animals is pathetic. The ads are supposed to be shocking and horrible so people will truly see the scale of the suffering these poor animals face on a daily basis. I'm sorry but these animals suffering is more important that you being "a bit upset" by how graphic the images or videos are, you and your children. They need to see what world we live in and maybe they'll grow up with compassion and the messate that animals with whom we share the planet are not here for our entertainment. I thought the 1-star reviews would actually be due to scepticism of the company/organisation, not on their choice of ads. They need to be upsetting to actually emphasise and justify their cause and shouldn't be "toned down" just because you're upset by them. Tough. Wear a helmet or live under a rock.








