Cecred Avis 

Before using Cècred my hair was long and think. I used the product in June 2024 and noticed my hair felt very thin and dry after the first use. I figured it was because my hair was getting a really Good cleanse Until I used it agin two weeks later and noticed my hair was coming out in chunks and my curl pattern was no longer there my hair was limp. I said maybe I’m doing something wrong so I went to my stylist and had her use the products on me and she followed the directions. She noticed a huge amount of hair shed but thought the same thing and as a stylist she explained hair is suppose to shed for new hair. After she washed n set my hair I noticed it was thin no bounce and this was in July now almost August. I then notice massive hair lost and breakage like lumps of hair coming out from the roots. I stop using the product in August had to chop about 3 inches off my hair in October as I notice even after I stop using the product my hair was still falling out bad! It’s now January where I’ve been using my regular product I’ve been using for years and now I’ve notice less shedding, and my natural curl pattern is trying to come back. I say do your research first because this product ate my hair up badly! I do not recommend!!!

Customer service is awful. Another company that has decided it's a good idea to have their call center in India. The sad thing is it's not even a call center because you... CANNOT CALL. All interactions are e-mail based, which sucks even more.

I ordered several kits as a Christmas gift and the next day got an email saying it was shipped. That was a lie. Three days later, it's still sitting in their warehouse. I know that because "Susan" told me so and to just keep refreshing the tracking for updates. WTF? This was a Christmas gift. I don't want any of this after the 25th. I asked "Susan" to cancel my order and all of a sudden, she goes ghost. No reply. Nothing.

Why lie about shipping packages? Very distrustful company. I already filed a chargeback with my bank. Idk what Beyonce is doing, but this ain't it.

Very pleasantly surprised to love this line. I usually steer clear from celebrity touted products but i really needed something to replace a brand I used but had changed its formulation. I had nothing to lose so I bought the whole line in travel size to sample and I went back for the full sizes! I have 4a/4b coils. Usually it feels really dry unless it’s weighted in butters and oils. This line helped my porosity (I’m no longer high) and has made my hair unbelievably soft like nothing else. My hair is light and feels moisturized. I think it really helps to use the whole line or at least multiple steps to get the full benefit like other hair brands. I didn’t have problems placing my orders. The first time shipping seemed alittle slow, but my subsequent orders have usually arrived within a few days. I also really like that i can pay via the Shop app which makes checkout and delivery tracking really easy for me. Overall, I am very happy that i gave this line a try.

I’m surprised by the negative reviews about Cécred here, especially compared to the thousands of positive ones on TikTok or even from users posting on the official website with photo evidence.

I’ve been using Cécred since May 2024. At first, I didn’t want to buy it because I assumed it was just another celebrity product. I’m careful about what I use, and even though I love Beyoncé, I wasn’t about to put just anything in my hair. But after seeing several tests and reviews from individuals on social media, I got curious. I was particularly waiting for reviews about locks—and when they came, they were all positive.

So, I decided to try the entire line, and everything is truly excellent. My favorites are the two shampoos and the oil. I noticed a real difference in my hair. Before, when I retwisted my locks, my scalp would start itching after just two days. Now, I no longer have that problem. I can go longer between washes without my hair feeling dirty or itchy.

I also use the masks, though it’s harder for me to see the full results because of my locks.

The products have a luxurious scent. For people sensitive to fragrances, it could be a bit much, but for me, it enhances the luxurious experience. It’s the kind of fragrance you’d associate with walking into a palace or a high-end luxury space. Personally, I find it neither too strong nor unpleasant—it’s part of the experience.

In the end, I’ve completely adopted the entire Cécred line into my haircare routine. You have to view it as a range designed for deep hair care, not just styling. It’s also important to look beyond Beyoncé’s image and focus on the formulations and the scientific team behind it, particularly Dr. Karin Williams. There are plenty of great explanatory videos, and everything about the products feels well thought out to me.

The only downside for me is that I’m in France, and the shipping fees and taxes are excessively high. For a €200 order, I end up with €100 in shipping and taxes. I’m hoping they’ll establish a European warehouse soon to make things more accessible.

I brought the oil with high expectations. Wow I was very disappointed. The oil is very watery which makes my hair wirey, bull, and dry. It came in a beautiful silver bottle and not like any of the pictures. I had to wash my hair the next day. My hair goes 7days without washing
Not only was I disappointed but to make things worst my husband asked me what went wrong. It was that noticeable.
This cost me $79.00 in product, taxes and shipping. I wasted my money.

Truly wonderful products. My hair gets clean with the clarifying shampoo without needing to use SOOO much product. The reconstructing treatment mask is fabulous, leaves my hair feeling strong and hydrated. The moisture sealing lotion is like the best leave-in I have ever had the pleasure of using- it leaves my hair moisturized for days, smooth (no frizz), and feeling so soft and healthy. I have high porosity coily hair (3c/4a/4b), and I adore these products.

The only product I semi-liked was the shampoo. It’s a thick and very silky shampoo that really cleans the hair good but the smell isn’t the best. The conditioner and other products have an unpleasant scent. The hair mask’s scent is so bad that I threw away the balance of it. I expected so much more from Beyoncé and I’m very disappointed from the scent of the products down to the customer service which is basically non-existent. Don’t waste your money on this.

Been using Cecred for a while now and I love this product! I will recommend.

The products are thick, heavy and really weigh down hair. I tried the mask and conditioner. I have thick, wiry dry hair and was hoping it'd help. The mask is useful in very hot dry climates though so it's ok for holidays where I leave it in and that is much better. The scent is nice - quite musky. Generally, for normal use? No. I have gone back to L'Oreal Professionel and Kerastase Thermique both absolute winners

Love the entire line. I don't usually post reviews but this stuff is amazing. This is the first time I haven't used a flat iron on my hair. My hair feels soft and manageable.

I appreciate your review but I tried the moisturizing shampoo and the moisturizing deep conditioner and the hair lotion and unfortunately, they are all horrible. I have course curls and my hair has never been drier. My curls shrunk and I just had a fro afterward. I ended up re-washing my hair and using my old DevaCurl products, which worked so much better. Also, Cecred won't let you return any products if you have opened them, which makes absolutely no sense and is really horrible customer service. A lot of money down the drain. Never again.

I have locs and they feel softer and less buildup when I have my retwist.

Not worth the money!
Cheap drug store products have worked better in my hair.
I used the products for 3 weeks.
My hair was okay after the first wash (just like a drug store wash and go) but 3 washes in and it’s drying my hair out and my scalp is a lil sore and flaky.
It has started to irritate my skin and broke the side of my face out. ( I should have checked the chemicals she has in it first).
You can’t return the products and the site is awful to work with.
The smell is unpleasant after a few hours.
I would not buy this again.
Disappointed as I’ve been a life long Beyoncé fan and expected more from her.

Best products ever!
Since I use Cécred, I don't have to wash my hair every day.

I give it a cero if I could, To be honest this product let’s just say all of it did not work on my curls not even on my sisters curls, and I’m Afro Latina and this just put my hair hard and in more knots than ever. Those not work for everyone bummer, will keep using @ouidad and my Dominican hair products that I love ❤️. Please don’t waist your money on this and then to see no results at all…

I have to agree with the previous post, I also wanted to try out out this haircare line and support Beyonce, but the ordering stage is the worst part of any company I have ever patronized. Trying to successfully order is ridiculous no matter the method you attempt to use. You’ll receive a confirmation just for it to be canceled moments later. From debit card, credit card to even the PayPal option they use, it’s nearly impossible to complete the actual transaction despite them taking the money out then canceling. Then contacting customer service is almost as bad as Amazon’s because they have no idea what they’re talking about and just give one of their prompted reasons even when it does not apply. They never have a sensible reason and depending on who you talk to with their very incompetent customer service, you’ll get an array of junk responses before just giving up and they end claiming their payment department flagged it as “high fraud.” That’s foolish because no matter the method, it was declining the transaction and you have to verify your identity with PayPal before the payment even goes through so how is it fraud. It’s quite dumb and so is the department. As stated in the other customer’s complaint, the issue literally starts with the customer service team and they are definitely letting down the brand and it’s going to continue to receive negative feedback because it should not be this difficult to purchase after all this constant promotion. I have tried four times and not a single order has ever been successful. I’m not even interested in supporting anymore.

Wanted to try out out this haircare line but no such luck as couldn't get pass the ordering stage. My order kept on being cancelled and on contacting the poor excuse for a customer service team, they gave incompetent and frankly nonsensical reasons as to why the order was cancelled. I'm not an influencer or celebrity nor do I live in the US, so I guess they don't want my custom. The customer service team let down the brand and If what customer service say is true, then the processes and operating procedures in place, do Cecred a disservice.