dorset cereals Avis 

Like other major brands Dorset Cereals have gone down the same road for profit rather than customer loyalty. Having bought a recent pack of Nutty Granola i cannot believe the change in taste. The old granola had a nutty taste and was full of nuts where as the newer ,smaller packet of Dorset Cereal has a taste of sawdust. Brands that treat their customers with contempt lose customers one by one. Dorset Little Nuts Granola Sawdust there goes another one lost.

I have always purchased Dorset cereals museli. It is now a poor shadow of it's former self. Brazil nuts replaced by cashews, bulk filling of apple pieces instead of raisins. I will not purchase your inferior product again

They’ve really screwed up here. Loved the fruity muesli but the new version is truly horrible. Far more nuts now, and it’s got lots of quite hard bits, and an overall unpleasant taste. I’m out…

For many years I have bought Dorset Cereals Simply Delicious Muesli.
Now, I will never buy ANY Dorset Cereals product again, for all the reasons listed in the reviews below.
For a company to exercise such blatant greed and treat their customers with such complete and utter contempt beggars belief.

For years I've enjoyed Simply Delicious Muesli, when I could no longer find it on supermarket shelves I looked at all the new replacements which had appeared looking for the Simply Delicious one containing the same or very similar ingredients and bearing the suitable for vegans label. The nearest I could find is the Delicious Fruit and Nut muesli in which Dorset Cereals have taken out the sunflower seeds and brazil nuts and added apple slices. It tastes powdery and bland. It is also higher in sugar and salt than the Simply one. The suitable for vegans label is not on the list (suitable for vegetarians is).. why ? To cap it all, it's a higher price for less in the box. The Simply Delicious was perfect the way it was. So disappointing.

It's no longer Fantastic, and it's not Fruity.

Fantastically Fruity was my go-to breakfast muesli. Now the recent recipe change has completely ruined it. I particularly dislike toasted wheat flakes, and it seems this cheap filler is at least a quarter of the new recipe. Sorry, Dorset, I now go elsewhere for my muesli.

This could go down as an example of how to destroy a brand. Bad, bad.

I’ve bought Gloriously Nutty muesli for years. It’s now a completely different recipe.
Did you think no-one would notice if you kept the same name? No brazils, golden raisins, dates, dried apricots, pumpkins seeds. Bits of nuts instead of whole ones, and not many. Oat flakes and toasted wheat flakes that were previously near the bottom of the ingredient list now the top two ingredients. It’s now just average and tastes like crumbled up weetabix. I won’t be buying it again.

I agree with all the comments made by other reviewers. Now only 500g instead of 620g or 650g, I think, & at the same price. What a cheek! Some of the ingredients seem to have changed as well. I buy alternatives now. Someone always has to come along & re-invent the wheel. The profits these companies make is a disgrace

Hi,this is the first time I have ever expressed my dissatisfaction at a change of product re. food.
I have been buying the green box of muesli for past few years and looked forward to it every morning.Its the box that was 630g in weight and called simply fruity-I think.
It has disapeared from my supermarket and it appears been replaced by something similar that says its suitable for vegans and also fruity.
However,the new box tastes like I imagine bird food tastes like-its poor,and the quality of the fruit is rubbish.
Also,it has a net weight of 500G and is being sold for same or similar price.

Why have you ditched something that was so nice for bird-seed and then also cut the weight down.

Now,I am buying Tesco's own which is next best thing,but not as nice as original product.
Sack whoever is responsible and change it back please.

Tasteless bowl of dust! I used to love the Simply Delicious blue box Dorset cereal but now it is a tasteless bowl of dust - no dried fruit to speak of, no nuts, and oat flakes replaced by cheap, hard brown wheat pellets. I’ve never seen a rebrand like it - they will surely have to rethink this as no one will buy this. It’s revolting.

I got a really silly reply from their customer service people saying I could ask them which cereal now tastes more like the old one I liked - what? Makes no sense at all …

Plus a few years ago I found a nose guard from someone’s glasses in my simply delicious cereal that broke my tooth. In fairness they did eventually resolve that but you have to wonder what on earth is going at Dorset Cereals. They’ve definitely lost me as a customer !

Loved Simply Nutty Museli for years, as someone who doesn't like raisins or sultanas - it was a delicious combo of nuts, oats and dates and a brilliant start to the day. Very disappointed it's been discontinued, none of the new formulations appeal.

Seems I’m not alone. Countless happy days looking forward to a bowl of Simply Fruity have come to an end.

The equivalent Fantastically Fruity’s name implies it might contain more fruit than its predecessor - but it’s a bowl of disappointment.

After purchasing 3 varieties of Dorset cereals and really enjoying them for a long time, I have to say what in earth have you done?
The simply fruity muesli, which was really oaty and fruity now has a ‘fake’ sweet taste and is packed full of toasted flakes. Yuk.
While I do understand that brands have to reinvent themselves to remain competitive and I could also forgive the package reduction to keep in line with food cost increases, but it hike the price up as well? None of that would bother me if it was the old recipe.
Please bring it back!

For anyone looking for similar, the Sainsburys berry taste the difference is similar to the berrylicious Dorset old flavour. (Not as good but similar). I am yet to find a replacement for the simply fruity, but will not be returning to Dorset until they bring back the old version.

What rubbish! Bought the fruit and nut... Purple box. Have purchased this several times and each time the raisins are so hard they have to be removed and discarded for fear of losing a tooth... They don't soften in milk, they're just lethal. I don't know what is happening with this brand, but it certainly isn't for the better. I'll be sticking with my supermarket own brand in future... Much nicer, No hard raisins, and a good 50% cheaper

Complete range change. No clue as to what is equivalent to the muesli I’ve loved for years. Why would any company do something so stupid and alienate its existing customer base? I’ve gone for Waitrose muesli now - much better value.

Very disappointed at the discontinuation of Simply Nutty - perfect for those who, like me, dislike raisins/sultanas. Now you appear to have no raisin/sultana-free options, I will be abandoning Dorset after many years.

I have been enjoying Dorset Gloriously Nutty Muesli for as long as I can remember, what is going what has happened to the nuts and fig pieces? I have noticed a slow decline in the overall Quality of the product. When on offer I noticed how inferior the product was and now again since re packaging and new formula it is just not the same,very powdery,few nuts no flavour and poor quality. Iwill not be buying again.

I have been buying Simply Delicious Muesli for years. However since the change of product, I will no longer be buying anything from your company. You have changed a product and reduced the size from 650g to 500g. While increasing the price from £3 odd to £4.50. The quality of the replacement product tastes like sawdust, and you have ruined your products, and lost another customer. By the looks of your trustpilot reviews, you have lost a lot.

I emailed your company about the changes and you did not respond. It’s clear you actually don’t care and only care about profits and ripping off your loyal customers with your new substandard product.

Change it back or I fear you will be going
Bust very soon

The muesli is not nearly as good as it was. I’ve eaten it for many years, but I will not be buying it again. It is a pity. What was once a good brand has really gone downhill.

Also, it’s probably a commercial mistake. I can foresee Dorset cereals losing half the market.

enjoyed gloriously nutty everyday before - but where are all the nuts!!!!