purchasing my new car here was fantastic. The staff are very welcoming and informative. They made it a fun and easy experience. The process was quick and it was only a couple days before I was driving... Voir plus
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Easy to book appointment online to get my car serviced and horns repaired. Demi was very friendly and kept me updated on progress. I was disappointed that the work wasn't completed in a day and I ha... Voir plus
L'entreprise a répondu
I received a recall notice to replace the driver's airbag on my BMW X1. The system gave a prompt free appointment two working days later for 10.15am at the Cardiff BMW garage. I presume the airba... Voir plus
L'entreprise a répondu
This is our 2nd purchase from Cardiff Sytner. Mark James sold us both cars and he was professional and knowledgeable from the minute we walked through the door. We added several extras and Mark... Voir plus
L'entreprise a répondu
À propos de l'entreprise
Écrit par l'entreprise
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Coordonnées de contact
50 Penarth Road, CF10 5RS, Cardiff, Royaume-Uni
- 029 2055 0300
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Outstanding service in buying our new…
Outstanding service in buying our new car from Rahul and the whole team. Great car as well.

Réponse de Sytner Group - Sytner Cardiff BMW
Recall handled promptly
I received a recall notice to replace the driver's airbag on my BMW X1. The system gave a prompt free appointment two working days later for 10.15am at the Cardiff BMW garage.
I presume the airbag was replaced correctly - hopefully I will never know (ie no need for airbag activation). I was also given a free vehicle health check - along with a comfortable waiting area with gratis tea/coffee.
One star deducted for lack of communication. I presented my vehicle promptly at 10.15, but work did not start until 16.10. I could have been told in advance that this was an all day appointment (not a fixed time) and advised (say) at lunchtime that the vehicle would not be ready until late afternoon. Whilst I was prepared for an uncertain day, I could have made better use of my day with improved communication.

Réponse de Sytner Group - Sytner Cardiff BMW
Excellent Service
Easy to book in over the phone. Everything was confirmed as to what was required for the service. Able to request additional items (wiper blades). From arrival to picking up my car - very welcoming, polite and helpful.

Réponse de Sytner Group - Sytner Cardiff BMW

Réponse de Sytner Group - Sytner Cardiff BMW
Sytner Cardiff Customer experience remains 1st class
Customer experience was 1st class. My BMW had an issue which was difficult to identify, however, this was eventually found and dealt with very professionally

Réponse de Sytner Group - Sytner Cardiff BMW
Smooth booking for the service
Smooth booking for the service. Sophie was excellent. Value for money to have the service at Sytner BMW. Spacious waiting lounge with refreshment and complimentary WiFi!

Réponse de Sytner Group - Sytner Cardiff BMW
Hundred percent happy the car drives…
Hundred percent happy the car drives like a dream as I asked the team to do a performed up and beyond and the lady that I was speaking to Alison Williams went up and beyond to help me I was a pleasure to do work with hope with my next service I need to Alison Williams again to sort it out for me. She’s a Credit to the BMW team thanks very much.

Réponse de Sytner Group - Sytner Cardiff BMW
Great service from start to finish
Great service from start to finish from Rahul. He took the time to listen to requirements and very patiently showed me different models.
All the staff are welcoming and efficient.

Réponse de Sytner Group - Sytner Cardiff BMW
Quality welcome from the receptionist.

Réponse de Sytner Group - Sytner Cardiff BMW
BMW did me proud this time they MOT…
BMW did me proud this time they MOT exactly. I wanted it done with no messing round and I had a fault and I had them all fixed. And Alison Williams, she went up and beyond to help me she is a Credit to BMW. I hope when I need work, I can just be sorted with Alison thank you very much BMW. Thank you very much, Alison.

Réponse de Sytner Group - Sytner Cardiff BMW
Excellent customer service
Excellent customer service - was constantly kept updated which was really nice.

Réponse de Sytner Group - Sytner Cardiff BMW
Sytner BMW Cardiff
Sytner Cardiff have just got it right
Their customer focus is great
Service is swift and efficient
Coffee’s not bad either

Réponse de Sytner Group - Sytner Cardiff BMW
A very disappointing customer journey…
A very disappointing customer journey from Sytner Cardiff.
I made an online enquiry about a vehicle and asked a small number of straightforward questions. From that point onwards, the experience felt process-led rather than customer-led.
Instead of receiving clear answers to the questions I had submitted, I received generic follow-up communication asking whether there was anything further they could help with.
Even the basic personalisation was poor. I was addressed simply as “Khan” — not Mr Khan, not Maz, and not even “Hi Khan”. That may sound like a small detail, but these details matter when you are considering spending a significant amount of money with a business.
When I raised the fact that my questions had not been properly answered, the response focused on explaining the dealership’s internal process — that they are told to telephone customers first and then use templates depending on the preferred method of contact.
That, for me, highlights the problem.
A customer should not have to fit around an internal process. The process should support the customer journey.
And if the experience is going to consist largely of generic templates rather than someone actually reading, understanding and responding to the customer’s enquiry, then you have to question what value the human interaction is adding. At that point, an automated system could probably provide a more consistent and efficient experience.
The tone of the response also did little to recover the situation. Words such as “EMAIL” and “SERVICE HISTORY” were written in capital letters, which came across as unnecessarily abrupt, particularly when I had simply asked for my original questions to be answered.
I was also told that my enquiry had come through as “MAZ KHAN” and that this was “all I relate off”.
The issue here is not one spelling mistake, one email or one unanswered question. It is the complete experience from initial enquiry through to follow-up and complaint handling.
I was a genuine prospective customer making a genuine enquiry about a vehicle. The journey should have been simple: understand what I was asking, answer the questions, communicate professionally and make it easy for me to progress.
Instead, the experience felt generic, defensive and disconnected from the customer.
For a business of Sytner’s size and reputation, I expected a much stronger customer experience.
Exceptional service
Superb support from Ed Phillips and Mark James of BMW. Our vehicle has been written off in accident and they were both very supportive in finding a replacement

Réponse de Sytner Group - Sytner Cardiff BMW
Big thanks to Adam who provided great…
Big thanks to Adam who provided great service and went an extra mile for me

Réponse de Sytner Group - Sytner Cardiff BMW
Break Fluid Change
Break Fluid Change - Great Service - Alison accommodated my requirement to have the car back before 4pm and kept me up to date throughout the day.

Réponse de Sytner Group - Sytner Cardiff BMW
Customer service was second to none
Customer service was second to none, also appreciated the regular updates throughout the day regarding updates on my service. Also really appreciated the service of organising a taxi for me to collect my car.
Room for improvement
Good service but I should be kept updated on the progress of the work from check-in. Even the link was not working properly.
Major service
All went well . I deal with Ricci walker who goes above and beyond everytime. It was his day off when I visited for a major service, but even in his absence he still made sure things would run smoothly. Legend 👌

Réponse de Sytner Group - Sytner Cardiff BMW
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️
I have left 5 stars because I genuinely love BMW as a brand and have always had great respect for the quality and standards associated with it.
Unfortunately, my experience during this particular service visit at BMW on Penarth Road, Cardiff, did not quite match those standards.
I left my car for a routine service and replacement of the rear brake pads, with the total bill coming to nearly £1,000. When checking the car in, I also selected the complimentary mini valet offered by BMW.
Unfortunately, the mini valet was not carried out. In fact, when I collected the car, I noticed additional dirt and shoe marks on both the front and rear carpets, presumably from staff getting in and out of the vehicle while carrying out the work.
I was also surprised to find that my dash cam had been disconnected from its port and simply left on the passenger seat.
These may seem like small things, but when you leave your car with a premium brand such as BMW and pay close to £1,000 for servicing and repairs, you naturally expect a little more care and attention.
I don’t see this as a reflection of BMW itself, but rather a lack of care by the staff handling the vehicle on this occasion.
So, five stars ⭐️⭐️⭐️⭐️⭐️ will always be for BMW — but unfortunately, the service I received on this particular visit did not deserve the same five stars.

Réponse de Sytner Group - Sytner Cardiff BMW
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