Berry Chiswick BMW Avis 116

Recently purchased a BMW iX and I have to say both the vehicle and the service experience have been excellent. The iX itself is an outstanding piece of engineering — incredibly refined, quiet, comfortable and packed with genuinely impressive technology. The driving experience feels modern and effortless, while still retaining that premium BMW feel and road presence.

A particular thanks to Joe, who was professional, knowledgeable and patient throughout the process. He took the time to explain the vehicle properly, helped with the setup and features, and made the whole experience feel smooth and well managed from start to finish. Nothing felt rushed or overly sales-driven.

Overall, a very positive experience and I would happily recommend both the BMW iX and Joe’s service to others considering the move to electric.

Very supportive, as you’d expect from a premium brand. No fuss ,

Always good service when I visit here , totally professional, friendly, and efficient. Cant fault them in any way.

My recent experience with Berry Chiswick has been so poor that I genuinely don’t know where to begin. All I wanted was a simple quote to install a tracker. I phoned customer service expecting at least a rough idea of the cost. I left my details and waited over a week for someone to call me back. No one did.
I called again to chase the quote. Still no luck. Eventually, one customer service agent promised to call back — and to be fair, he did. He gave me a clear breakdown of the price for parts, labour, a one‑year subscription, and even offered the first available fitting date (over three weeks away). Not ideal, but at least it was progress.
The day before the appointment, I received a call saying the booking needed to be moved to the next day. Since I still hadn’t received anything in writing, I asked for the quote to be emailed. And that’s when the real shock came: the price was almost double, plus VAT, compared to what I had been told on the phone.
When I asked why the price was suddenly so different, there was no real explanation — just a vague claim that the original quote was “for parts only.” No apology, no accountability.
I tried calling customer service again to sort it out and spent 45 minutes on hold with no answer. When someone finally called me back, they simply insisted the higher quote was “correct.” Again, no apology.
At that point, I cancelled the booking entirely.

Efficient service

The purchase of our new car went very smoothly with much thanks to Joe Awada who did a tremendous job guiding us through the purchase.

Friendly Staff, all information was given by salesman, very happy with the service.
Thank you

My experience at BMW Chiswick My husband and I went to bmw just to have a look at what used cars they had on offer at their site. We were greeted by the receptionist and asked to take a seat while she arranged for a salesman to assist our needs. We were offered a hot or cold beverage whilst waiting but in the meantime staff who were walking by greeted us with a smile. The wait wasn't that long and a salesman named Joe G introduced himself. While we were talking my husband and I felt relaxed às the conversation we was having was pleasant and enjoyable. I was asked what car I was looking for and lucky enough a used bmw car came in on the same day. Joe explained the car he was going to show us hadn't been prepared yet but he took us to the car and went through all the specs. In the meantime the conversation between Joe and ourselves was great with a few laughs and jokes. After viewing the car we sat down at the table and we talked about the car and what BMW can offer me even though I was only there to have a look at used cars. The experience with Joe our salesman was great. I actually ended up putting a deposit on the car that I viewed.

Great service so far

Helpful staff making car buying an easy experience.

I recently collected my new BMW X2 from Berry Chiswick, and the entire experience was absolutely outstanding.

From the very beginning, Adrian Grama handled everything personally, and I have to say – his level of professionalism, attention to detail, and genuine care made a huge difference. It wasn’t just good service, it was exceptional.

He managed the whole process smoothly on his own, kept everything clear and stress-free, and made sure I was fully comfortable and informed at every step. The handover was perfect – well organised, thorough, and done with real pride.

You can tell when someone truly cares about their job, and Adrian definitely does. He made the experience feel special, not just another sale.

I highly recommend Berry Chiswick, and especially Adrian, to anyone looking for a BMW. This has been one of the best car buying experiences I’ve ever had.

Thank you again – absolutely top class service.

I meet Joe Awada at BMW show room , very professional & knowledgeable young man , very polite & detailed guidance on every aspect of the cars , I bought BMW 7 series and also convenience my other business partner to Buy X7 , both Joe & Marc dealt every aspect very professionally . Thanks you

AVOID! Do not buy a car from these guys. You have been warned.

I don’t usually give bad reviews. Either a positive review or no review. However as I’m forced to go to Court to recover what I’m owed, a review seems fair.

Bought a car online from Berry. I was not aware it had material modifications. I exercised my right to cancel under distance selling.

Berry ignored me. When I called they said distance selling law doesn’t apply to cars. It does. What’s made matters worse is they never transferred the registered ownership so I can’t sell it myself anyway. To be fair irrelevant of distance selling, they misrepresented the car.

We’re now a bailee for a car we don’t own but pay to insure and finance until Berry come and collect it. The Court will award in our favour and it will cost thousands to Berry but Berry would rather ignore their legal obligations, screw over their customers and pay for the privilege.

I wish I’d read reviews before engaging with these cowboys.

Top rate customer service from Ash - answered all my questions

Sarmad and Samee of BMW Berry Group were very professional. They took our requirements and wishes and spent considerable time to find a car that closely matches our needs. Thank you Sarmad and Samee for your excellent service and friendly approach.

I have NEVER been so bullied and hard-sold to and mansplained to for extra insurance products in my entire life. What an incredibly memorably unpleasant experience. I was trying to buy a 2024 BMW 218i Gran Coupe for cash. Having had a very lovely and relaxed test drive with Chris McGuinley, the helpful and expert sales guy, we returned to the BMW office. I clearly stated I don’t like, and didn’t want, extra insurance products, but oddly, Chris still read out every single product detail even though I had said please don’t try to sell me insurance products, I don’t want them. Chris was very personable and very customer-focused otherwise, and I had the feeling he was reading out the product details because he’d been told he had to. Having failed to get me to take any of the products, your Business Manager Sammee Rouf appeared. He introduced himself, pulled his sleeves up and glanced at Chris before sitting down, with a look that so obviously meant “I’ll show you how it’s done”. He then embarked on an astonishing bullying, aggressive, and what felt to me, completely misogynistic attack, determined to selling me insurance. He must have thought Chris hadn’t tried hard enough. I’m sure he wouldn’t have tried that approach on a man. He talked down to me and insisted (when I challenged him and asked for the numbers - which he couldn’t give me) that the odds are on a car being written off in an accident, and he’d put money on it. Which is just a lie. If he put money on it, he’d be a loser. Only 1 in 83 cars are written off in an accident, and the majority of those are old cars. I don’t think the FCA would be very impressed by what he said. He gave crash scenarios intended to frighten me into buying. All the while I was saying no, please stop I don’t want any extra insurance products. I felt so under attack I would have walked out and not bought the car, had I not had my friend with me and already told her I was buying the car. She was shocked at how he spoke to me and agreed that there is no way he would have spoken to a man like that. I know exactly how these add on insurance policies work, and what terrible value they are for someone like me, who is buying a year-old car, does a very low annual mileage, has never had an accident in 40 years, and has the resources to simply pay the gap myself should an accident happen. I still wish I had walked out and told him to poke his stupid car with its bad value insurance products. I only stayed because I was keen to buy before Christmas when I would be doing a lot of driving in bad weather, so needed a reliable car quickly. Also, the quotes he showed me are done on a spreadsheet that doesn’t even have a total, so I had to get my calculator on my phone out to total it up. Even basic Excel has a total function. Shoddy, unprofessional, and this is meant to be BMW, a supposedly premium brand. I really don’t think there was anything premium about this experience. I will NEVER come to this dealership again to buy a car. I was so disgusted by my treatment. Your business manager seemed to care only about getting an insurance sale, and at any cost. I was still so angry about the way I’d been spoken and how horrible the experience was, that I phoned up the next day to cancel my order, but Chris talked me out of it. I don’t know why Sammee is his boss when Chris is a far better representative of the brand. Sammee Rouf needs some proper training before ever being allowed to try to sell anything to a woman again. The fact that he carried on bullying while I repeatedly said no, makes me wonder how he behaves in his private life when a woman says no; it was that bad. He needs to understand that women these days earn their own money and expect not to be patronised and having product details explained to them as if they are a two-year old when they try to buy a car, and gosh, they really don’t like a 1970s used car salesman style hard sell, or to be presented with lots of scenarios intended to scare them, and they even might have done some research before they come. Are you in the business of selling cars or selling insurance? Either way, this reflected very badly on the BMW brand. After I’d bought the car I was then emailed to ask for details if I hadn’t been happy about my buying experience, which I duly did, but had neither reply nor apology, so hence this review on Trust Pilot.

Great service by Adrian and Sammee upstairs
All options discussed with me and efficient session to choose a replacement car
Clear instructions regarding process and next steps
That’s why i keep coming back to BMW Chiswick

A good welcome from Ash he was very courteous and explained well
Overall a fantastic experience

Worst BMW dealer ever, watch out for Bilal will sell you car that is not fully ready.