Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... Voir plus
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Prices on silver coins are consistently cheaper than other large dealers like APMEX or JM Buillon. Usually $1-2.5 cheaper retail price even when these dealer offer lower prices when one is buying larg... Voir plus
L'entreprise a répondu
I would like GBI to explain how account valuation works. More specifically…….. every time I check account value, it is always lower than yesterday. Even if gold is up $100 today, my account is valued... Voir plus
L'entreprise a répondu
The HAA/GBI Direct Team are awesome. The app and the website are so easy to use and the asset can be delivered or vaulted. I have done both with zero issues. My favorite aspect is their seamless ROTH... Voir plus
I set up my account for monthly automatic deposits years ago and gradually increased the amount, now to $500 gold and $500 silver and am getting very good returns. I like using custody in Salt Lake Ci... Voir plus
Écrit par l'entreprise
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made Simple
Whether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.
We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.
Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.
Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.
GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.
We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
485 Lexington Avenue, Suite 304, 10017, New York, Etats-Unis
A répondu à 66 % de ses avis négatifs
Répond généralement dans un délai d'une semaine
Comment cette entreprise utilise Trustpilot
Découvrez comment les avis de l’entreprise sont collectés, notés et modérés.
Knowledgeable and helpful people on the phone. Wasted no time in getting the right info fo me.
Transactions are easy, and they have many product choices.
Text alerts work well ! I don’t have any problems. I feel my gold is safe.
Informative and responsive website. Good selection of products
Responsive, professional assistance and so far, other than being too expensive IMO, very convenient and I have confidence that my metals are stored in my name.
The premiums and insurance fees are a bit high, but the firm is solid and reliable.

Réponse de GBI Direct (Formerly Hard Assets Alliance)
This is the best utility I have used. Storage costs are complete and competitive. Price charts and stock is easy to follow. Metal Stream is the best tool for dollar cost averaging into your account. I love the simplicity and user friendly service.
No problems have been encountered for all the years I have had my account with HAA.
But with the soaring prices of gold and silver, it would be appreciated if the management could shave the quarterly account costs somewhat.
A couple of months ago, I was thinking of consolidating my storages in several locations into one company. Hard Assets Alliance was very slow in response and treating us as illegal activity.
Clear explanation of fees. Add ability to match sales to basis.
Great customer service. App is easy to use. Love the email updates on price action.
auto savings/investment account executes well, according to desired plan and on time. reporting is transparent and available
I have worked with this company for almost four years, and every aspect of my interactions have been perfect. Customer service is fast and efficient, buying and selling is incredibly easy and the costs are very clear in the final settlement. This is a phenomenal business to do any trading in hard assets with.
Hard Asset Alliance makes it easy buying precious metals on a dollar cost averaging strategy. Their process for spot purchasing fractionalized metals and coins is superior and with low fees. Their vaulting is very secure and low cost as well.
They answered my questions but could not obtain the result I was seeking.
I've been on the HAA platform for about 12 years. It has been reliable and easy to use. My experience with Customer Support is very good. They are knowledgeable and helpful. I recently spoke to them regarding the process for a Qualified Charitable Distribution.
Easy to buy gold, silver and other commodities.
Fees for storage are high.
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