The 1901 Group Avis 

Investing with Whisky 1901, now, The 1901 Group, seemed like a gamble at first. This was despite spending nearly 2 years researching and talking to whisky cask investment companies (beware as there are many fraudulent cowboys), as a way to store our hard earned savings in a way to stop us from losing money due to excess tax and inflation. My wife and I knew when we bought our first cask, we were still potentially taking a risk. Since then, we have bought more casks, and sold some, just to test exit strategies. We have been very impressed with a better than expected return. We have seen with our casks an average annual return high above our expectations.

Investing with The 1901 Group has not only been profitable, it has expanded our views on savings and investments entirely. Our entire journey with 1901 being tailor-made to fit our personal and financial circumstances and needs. A dedicated team of friendly, professional, specialist staff have indeed made the whole process of our portfolio so far, pleasurable, fun, and exiting. The easy points of contact and information, and knowledge freely given and available has always been incomparable and reassuring. A lack of a hard sale from anyone at 1901 at any time is ironically a constant selling point.

Mayfair HQ office and modern Scottish cask storage warehouse facility visits, where we have viewed, verified, and sampled our own casks, as well as as corporate VIP hospitality events such as prestigious whisky tastings and dinners with Matt Chambers (Master of Whisky) and the 1901 team, Game Fairs, and others, have been positively life affirming and enhancing without question.

CEO Aaron Sparkes' philosophy, portfolio, and acumen, along with partner Ryan Fazackerley's experience, dedication, and integrity, make buying and selling casks such a straightforward and attractive investment option. Add to this, storage, insurance, and legal cover, it really is a no brainer for us at this time. Not only do we love whisky and it's family history, heritage, and meaning to us, it seems to be one of the most reliably developing assets in the current market. Thanks to all @ 1901.

I first came into contact with Whisky 1901 in early 2024. A friend if mine had a couple of cask investments which initially stirred my interest. After some online researching of my own,I contacted the team and they talked me through the process, answered all of my questions and provided all of the information i required to make an informed choice about any potential investment.
There were a few follow up calls but no pressure from the team to make a purchase. I asked to be kept updated with opportunities of available casks.
My first purchase was not quite a new make, but a young 2 year old.
In 2025, I opted for another cask which was already 14 years old. Through both of my purchases , Michael was helpful and professional and made the process easy.

As some people will be aware , a story broke about rogue companies selling whisky cask investments, with no actual casks to secure. This caused me some concern, but Whisky1901 were straight on to me to explain their position and actually welcomed the documentary, saying that it would help to flush out the rogue traders in this industry. I received a personal call from CEO Aaronn, who spoke to me at length about the situation. At this point i hadnt physically seen my casks, so Aaronn suggested that Michael would fly up to Scotland to meet me at the bond and have the casks taken from storage for me to view. The bond were also very helpful and reassuring, providing information to confirm the casks were actually mine. I was offered samples from each cask also and the whole experience put my mind at ease that the people i was dealing with were genuine and the business was a professional one.
I have attended a few social events as a guest of Whisky 1901, where myself and my wife were looked after all day as VIP guests. Their presence at such prestigious events builds confidence that they try to elevate themselves above other investment companies and align the business with luxury brands and sponsorships.
For anyone thinking of whisky investment. I would recommend you speak to the team at The 1901 Group to start your investment journey.🥃