I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
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I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
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I can’t recommend PD highly enough! My husband bought my engagement ring from them 20 years ago, and I’m still using them to this day. The quality of their diamonds is exceptional, but what really set... Voir plus
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I first approached Purely Diamonds looking for an engagement ring. I had a very specific idea in mind and they were able to add to that with a number of suggestions and some really good advice. It w... Voir plus
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We went to see Tracey a few times at the Manchester showroom to have a look at different rings. Tracey was a delight to work with and she was very knowledgeable. My partner found her perfect engagemen... Voir plus
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Écrit par l'entreprise
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Écrit par l'entreprise

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, Royaume-Uni
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As I was unable to visit in person, I found the on line meeting reassuring . It gave me the confidence to buy.
The staff were very helpful and knowledgeable. I could see the size and sparkle of the earrings that I eventually bought.

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Love this company I’ve bought 4 times over 9 years and there is nothing I can fault - goods arrive when they say and the quality is amazing and I’m wearing every piece every single day - if I want to buy a piece of jewellery I’m coming here first

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We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40th. Birthday & she was over the moon & delighted with it & will treasure it a lifetime.
We would not hesitate & would be confident in recommending your company to friends and family.
Thank You dearly
Mr.Garry Lawrence

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Was very easy to create the ring with very detailed yet simple to understand layout and descriptions. 10/10

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Bought a lovely engagement ring at a great price. Engraving was a wonderful touch too. Would buy from here again

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A beautifully made tennis bracelet, competitively priced and delivered with in the quoted lead time.

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Purchase arrived as expected. The item was described fairly accurately although it would have been good to know the actual size of the chain: it is rather thin!

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I have made several purchases over the past couple of years, all online and all as gifts which have been very well received. The website is quite comprehensive as regards choice, and located everything that I wanted. I found the pricing competitive when compared to other places, the quality is great and so beautifully presented. I have had the odd occasion when I have been in a rush for a piece and found communication to be promptly responded to and very accommodating . I cant fault the service I have had.

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Purely Diamonds were recommended by a friend, and I'm glad they were. Prices were fair, delivery was prompt, and the ring was exactly as described (and she said yes).
I did shop around a little, but found the simple options provided by Purely to be hard to beat - it's very clear and modifiable - you can select the exact metal, diamond size, and diamond clarity.
Absolutely recommend Purely Diamonds!

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I spotted a gorgeous ring on the Purely Diamonds site which I felt my wife would like, to replace a ring she had had stolen. The site presented many different options such as the ring style, the gold style, natural vs lab grown stones and, of course, the stone quality and size. After spending some time choosing the options I ordered and was delighted to receive the ring a few days later. My wife's reaction was lovely. Purely Diamonds' service was a delight.

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I bought my wife some diamond ear rings as a surprise on our wedding day and she absolutely loves them and has barely taken them out since. The ordering process was easy and there were loads of options to suit different price ranges. The delivery was on time and well communicated - No problems at all

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Beautiful 18k gold and diamond ring birthday present girlfriend was over the moon with. Made specially for me and delivery was on time.
Would buy from purely diamonds again for a special piece and would recommend.

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I found Purely Diamonds to be a highly professional company and went above & beyond in providing excellent customer service which is why I am a repeat customer. The products are to the highest standards & arrive swiftly. Highly recommended.

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This is my third time purchasing from PurelyDiamonds and I continue to value their jewelry and service. The designs are timeless, their communication and responsiveness to any queries are very good and delivery of items via post gives me confidence that it will be delivered safely. Highly recommend from this trusted business and hope I can continue enjoying their jewelry for a long time

Réponse de Purely Diamonds
My husband wanted to gift me with an Eternity Ring for our 25th Wedding Anniversary.
We looked locally and they didn't have what I wanted, but offered to make it, however the prices quoted made me gasp and say no.
About a month and a half from the date, he was determined I was to have one, so I was looking online. I found exactly what I dreamed of at Purely Diamonds website.
After reading reviews, I showed my husband, he asked if it was exactly what I wanted (yes) and if I knew my ring size (yes - but if it didn't fit PD would adjust it), and he ordered it.
Service could not be faulted as the ring arrived well within the time frame given, about 2.5 weeks before our anniversary.
It was *gasp* worthy. One carat Princess cut diamonds channel set in a 4mm Platinum band tapering in the back for comfort. Exactly what I wanted.
A perfect fit. A good solid ring, with a lovely weight to it. The diamonds are gorgeous and the entire ring sparkles. One look told you it was quality. And for less than half of what we were quoted by local jewellers.
I am so thrilled with it.
Even though I am torn between wearing my engagement and wedding set, which I still love today as much as when it was designed, they are 'resting' and I proudly wear this gorgeous ring now.
I didn't deal with any staff one to one at Purely Diamonds, however I was kept informed of receipt of my order, when it was being made, then when it was shipped. To that end, Customer Service was very good.
I do not hesitate to recommend Purely Diamonds for price, style, service and quality. Nor would I hesitate to purchase from them again.
Thank you Purely Diamonds for this gorgeous piece of jewellery my husband was proud to gift me.

Réponse de Purely Diamonds
As a customer of Purely Diamonds, I have consistently received an exceptional, highly personalised service. The team is patient, professional, and incredibly knowledgeable about their products. At no point did I feel pressured by aggressive sales tactics. Instead, they took the time to understand exactly what I was looking for and offered honest, expert advice. That is something I look for when I am making a purchase of a product.
One of the things I appreciate most is their extensive selection of natural diamonds, providing plenty of choice without compromising on quality. Every piece I have purchased has exceeded my expectations, both in craftsmanship and value.
The luxury presentation and personalised delivery experience perfectly reflect the prestige of the brand and make every purchase I have made with the business feel truly special.

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Fantastic service fantastic product will 100% be using your company again 👍👍👍👍

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The Jewellery was beautiful and was worth the money i spent. Hoping to buy more in future

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When I initially found Purely Diamonds it was through extensive searching and reading reviews that sold me on the company. The quality and choice of clarity diamond selection was superb. The website is very informative regarding quality of materials and also after care of products.
I have found Customer service to be excellent when raising any query with them.
To date I have purchased Engagement, wedding, eternity rings and earrings. The quality of goods you receive for your money is far superior to any high street shop.
I would highly recommend using their services if you are in the market, the products are stunning, I’ve been buying since 2023.

Réponse de Purely Diamonds
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