I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
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I have just made my fifth purchase from PD for delivery in time for Christmas (2026). I expect it will be like the last four. No ordering problems (when I've made my mind up). Orders delivered withi... Voir plus
L'entreprise a répondu
I can’t recommend PD highly enough! My husband bought my engagement ring from them 20 years ago, and I’m still using them to this day. The quality of their diamonds is exceptional, but what really set... Voir plus
L'entreprise a répondu
I first approached Purely Diamonds looking for an engagement ring. I had a very specific idea in mind and they were able to add to that with a number of suggestions and some really good advice. It w... Voir plus
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We went to see Tracey a few times at the Manchester showroom to have a look at different rings. Tracey was a delight to work with and she was very knowledgeable. My partner found her perfect engagemen... Voir plus
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Écrit par l'entreprise
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Écrit par l'entreprise

Taking the stress out of possibly your most important purchase ever
10 Laystall Street, EC1R 4PA, London, Royaume-Uni
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The advice is first class.
The price/quality ratio of the diamond I bought was extremely competitive.
The diamond necklace arrived well within the timeframe quoted, the team bent over backwards to make sure I had it early and in time for my wife's 50th.
I will definitely use Purely Diamonds again!

Réponse de Purely Diamonds
A wonderful experience from private online consultation to view different ring styles and diamond clarity, through to purchasing our pieces. No rushing or pressure, a really relaxed service. The quality of the products is incredible and the knowledge shared was very helpful too. A really personal and lovely service. Would highly recommend.

Réponse de Purely Diamonds
I found my perfect wedding ring on your website, visited your London store to see it and try it on and then ordered it closer to the wedding. Such a great friendly service throughout including resizing it for me free of charge.

Réponse de Purely Diamonds
We went to see Tracey a few times at the Manchester showroom to have a look at different rings. Tracey was a delight to work with and she was very knowledgeable. My partner found her perfect engagement and wedding ring here and couldn’t be happier with the service, quality of the rings and price.

Réponse de Purely Diamonds
Purely Diamond is incredible and their customer service is a 11/10! I couldn’t recommend them enough!
I didn’t educate myself enough on rings,diamonds before hand and went ahead and ordered one. No one’s fault but my own it was a lot smaller than I wanted and I was proposing in 2 weeks.
I had already waited 3-4 weeks for the first ring. I gave them a call, they listened understood the situation I was in and after the call immediately got to helping solve the situation, I felt like top priority.
Within less than 30 minutes they had educated me on what it is I was originally trying to go for, helped me pick out a new ring within my budget, which they hand on hand.
I sent the old ring back that day (on a Friday) within 4 days I received the new ring and I couldn’t be happier! I love it and I know my girl friend will too (hopefully she doesn’t see this review before the proposal).
Thank you guys again, life savers 🙌

Réponse de Purely Diamonds
Thank you so much for everything, always amazing service from this company and their rings are stunning!

Réponse de Purely Diamonds
Great service from Purely Diamonds,
Stephanie helped with my order and kept me updated throughout the process.
Ring was perfect
Would definitely recommend

Réponse de Purely Diamonds
It’s sometimes hard to know what you are getting into when buying jewellery on line, but this company is fantastic- I have bought a few products from here now and have had the opportunity to view in store in Manchester if needed. Always helpful and and was good value and extremely high quality.

Réponse de Purely Diamonds
Great customer service and very happy with my ring.

Réponse de Purely Diamonds
The staff were always very helpful and informative. Nothing was too much trouble.
The product was excellent as well!!

Réponse de Purely Diamonds
Stephanie was very helpful when viewing our ring choices. Her advice and expertise was exceptional. The entire experience was extremely straightforward. The diamond ring was beautiful and just what we wanted. Delivery, packaging and documentation was smooth and comprehensive

Réponse de Purely Diamonds
I had such a great experience with Purely Diamonds, where I purchased both my wedding ring and diamond engagement ring.
Unfortunately, a week before my wedding, I was informed that there had been an issue with their machine and that my rings wouldn’t be ready in time for my wedding day. Although this was understandably disappointing, I was incredibly impressed with how quickly they resolved the situation. They sent me a temporary replacement ring so I could still have a ring for my wedding day, and once the wedding was over, they made my actual ring for me.
What made the experience even better was that they also offered to upgrade the diamond and clarity completely free of charge. I was genuinely so happy with how they handled the situation and went above and beyond to put things right.
Mistakes can happen, but it’s how a company deals with them that really matters, and Purely Diamonds handled everything professionally and with excellent customer service. They kept me reassured throughout and made sure I was happy with the final result.
I’m so pleased with my rings and would definitely recommend Purely Diamonds. Thank you for making sure everything was sorted and for going the extra mile! 💍❤️

Réponse de Purely Diamonds
I have used Purely Diamonds for many years to buy variously a diamond engagement ring, wedding rings, earrings and necklaces. I have also had jewellery reconditioned and repaired. Their service has always been excellent, the jewellery is top quality, and their prices are very competitive.

Réponse de Purely Diamonds
My family have dealt with Claire, at Purely Diamonds, and some of her colleagues too, several times in the last few years.
We’ve always found that they were all very helpful and really friendly. Great service altogether.
It’s so easy to park at their premises, and their products have always been absolutely superb.
We’ll always buy from them in the future.
Many thanks, from Julia and Joshua Thorley Hobbs.

Réponse de Purely Diamonds
My wife was thrilled with her earrings! They are beautiful and very elegant.
They were very well packaged and quickly delivered with all the relevant documentation. Very pleased all round.

Réponse de Purely Diamonds

Réponse de Purely Diamonds
Its a pleasure doing business with Purely Diamonds, when speaking to staff over the telephone they are knowledgeable and friendly and the delivery process is swift and secure. I have purchased 4 items over a period of 2 years and the service has been exemplary each time

Réponse de Purely Diamonds
I have bought a couple of pieces of jewellery from Purely Diamonds now. Both are, in my estimation, very well crafted and use good quality materials and gem stones. We have had the first ring valued and it was valued significantly higher than we paid. I also took advantage of a significant discount for the second item. I would recommend Purely Diamonds to future potential customers.

Réponse de Purely Diamonds
The quality of the items plus the extremely reasonable pricing is second to none. I’ve always been very happy with all my purchases. The staff also endeavour to complete and deliver the goods in a very timely fashion.

Réponse de Purely Diamonds
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