SON OF A STAG Avis 

I recently ordered a jacket from Son of a Stag that turned out to be out of stock. The customer care team was remarkably proactive—they notified me right away and presented alternative jackets for me to consider. When I found that my size wasn't available in those options, they immediately canceled the order and issued a full refund.

The entire experience was smooth, transparent, and hassle-free. A special shout-out to Emerson Warner (Operations Assistant) for being so attentive, communicative, and helpful throughout the process. Top-notch customer service—I definitely recommend them!

I had a brilliant experience at Son of a Stag. I initially messaged them on Instagram about a jacket I was looking for, and they quickly let me know they had a couple available in the shop.

When I visited, I was looked after by Ben, who was genuinely welcoming, knowledgeable and passionate about the products they sell. The whole team clearly knows its stuff, and the shop is packed with stacks of exceptionally high-quality menswear.

I walked out with a fantastic jacket and have already ordered another online, which I’ll be heading back to collect this week. I’m a new customer, but Son of a Stag has definitely won me over. A great independent business with excellent products and genuinely helpful service.

Appalling service stay away - go to clutch Cafe or Rivet and Hide

I’ve spent upwards of thousands at Son of a Stag over the years, which makes the way I’ve been treated by certain members of staff all the more disappointing.

The younger employees have generally been perfectly pleasant and helpful, but the attitude of some of the older gentlemen in the store is, quite frankly, unacceptable. On more than one occasion I’ve been made to feel like a nuisance, spoken down to, ignored, or made to feel as though my being in the shop is an inconvenience. That is not customer service.

Regardless of how much a customer spends, everyone who walks through the door deserves to be treated with basic courtesy and respect. But when you have loyal customers who have spent thousands with your business, you would expect even the most basic level of appreciation rather than an attitude that makes people feel unwelcome.

What concerns me even more is that this isn’t something I’ve experienced or heard about just once. I’ve heard similar complaints from a significant number of other customers, so at this point it really does need to be addressed. When customers repeatedly leave a store feeling unwanted or looked down upon, eventually they will simply stop coming back and no amount of great products can compensate for consistently poor customer service.

Son of a Stag needs to take this seriously and address the attitude of certain members of its team. Retail is retail. No one is expecting to be treated like royalty, but customers should not have to tolerate being made to feel like an inconvenience for having the audacity to walk into a shop and spend their money.

The products and reputation of the store are good, but that reputation will only carry you so far. If this attitude continues, you will lose customers including loyal, long-standing customers who have already spent considerable amounts of money with you.

This needs fixing. Listen to your customers, address the problem, and remember that without customers, there is no business.

I have to say in contradiction of some of the reviews in that my experience of the online service has been exceptional both times I’ve used it. I’d recommend if you have a query to give them a call, the guys in the online team are super helpful. Emerson in particular was brilliant sorting me out with an item very short notice and extremely quick delivery. I won’t hesitate to shop here again.

The greatest selection of clothes I’ve seen (When I’m bored, I would browse through their catalog for hours). I was lucky enough to snatch the last Woodstock t-shirt, and I absolutely love it. I had previously emailed them about their selection of Lee Archives, which I didn’t end of buying, but they had really great customer service. The website is also one of the greatest I’ve seen, like they’ve really spend alot of time categorising  everything, I also really like the way they state under every item if we should size down/up or buy our usual size for tts. My only complaint would be for the headwear, because the head circumference isn’t measured, only the size is shown (One Size, MED-LRG etc.)

Sharing my experience after placing my first order with Son of a Stag. Unfortunately, it fell far short of what I would expect from a retailer selling items at this price point, especially compared with other premium stores I’ve used for years.

Ordering & Sizing
The website provides very limited support when it comes to choosing the correct size. There is only generic sizing guidance and no photos of models wearing the garments in specific sizes, which makes it difficult to judge fit—especially important when returns and exchanges are paid for by the customer. For expensive items, selecting the right size should not feel like guesswork.

Delivery Issues
The only delivery option available is DHL Express, which is a premium service and quite costly unless you qualify for free delivery. After placing my order, I received a delivery date from DHL and arranged to work from home. On the day, the driver falsely reported that they attempted delivery, despite the fact that I was home and received no Ring doorbell notification. Unfortunately, I’ve seen this behaviour from couriers before, but it should not happen when you’re paying for a premium service.

Because the nearest DHL depot is around 7 miles away from where I live in London—and as I was told over the phone by DHL, collection is only possible from depots, not from collection points, which are few and not located in urban areas—I had to arrange to work from home again the next day, which was not easy. I emailed Son of a Stag’s customer service on 19 May to report the issue, but never received a reply. The parcel was delivered the following day, so I would like to assume they saw that it was delivered and decided not to respond. Still, it is unprofessional not to acknowledge a customer’s message, especially when the service they paid for failed.

Customer Service
After receiving the item, I had a question about a potential fault and emailed customer service again on 21 May. As of today—after the return window has already expired—I still haven’t received any response. Thankfully, I also contacted the manufacturer directly, and they replied promptly and confirmed the item was not faulty. But the lack of support from Son of a Stag is unacceptable.

Overall
I cannot recommend Son of a Stag if you’re looking for a smooth, stress‑free premium shopping experience.

* Unreliable delivery despite being the only (and premium‑priced) option.

* Poor sizing guidance with no model photos to help determine fit.

* Costly returns and exchanges entirely at the customer’s expense.

* Non‑existent customer service even when issues are reported promptly.

For high‑priced items, the risk should not fall entirely on the customer. Yet their policies mean you effectively have to pay to try multiple sizes, or risk ending up with an expensive item that doesn’t fit properly.

In summary: Son of a Stag’s business model shifts all the risk onto the customer, and the complete lack of customer support makes the experience even worse. I do not recommend them.

I recently bought a pair of Paraboot Michaels from Son of a Stag. If you look up anything about these shoes online, it becomes apparent pretty quickly that they are difficult to size. In deciding who to buy these shoes from, I went with Son of a Stag since I had heard good things about their customer service. I decided to reach out before ordering to confirm which size I should buy. Their customer service was quick to respond and the guy I spoke with actually had a pair of the Micheals himself. Oscar’s sizing advice was spot on! Good customer service, good pricing and fast order processing 5/5 stars!

Scam! I ordered a leather jacket for more than 1,000 GBP, but it arrived defective. I requested a return and followed up regarding the next steps, but I haven’t received any reply since the first email. Very disappointed. Absolutely a fraud.

Received a faulty goods, reported to customercare immediately. They promised to follow up, yet after more than a week there has been no response.

It is extremely ridiculous, returns require the seller’s approval. This is extremely unfair. Under strict return deadline if they deliberately delaying responses until the 14-day return period expires, customer is effectively denied their right to return faulty goods.

This is extremely unfair. It is the worst shopping experience we have ever had.

I've ordered a couple of times from this site, first time I had to prompt them to ship my order, it took a week to get delivered, the second time it took 8 days, again, after prompting them to ship the order. When the last order arrived the shoes were clearly retuns and had creases in them.

Customer services are polite but offer no reasons for not shipping products on time. The website states same day shipping with next day delivery.

I can only imagine the returns process is just as painful so I won't shop here again.

Its a shame because they stock a lot of interesting stuff I haven't found on other UK stockists. I hope things improve because they are letting themselves down.

Disappointing exchange policy and no response to complaint

I want to start by saying that Son of Stag is a great shop with a beautiful selection of high-quality Japanese denim brands. It's the kind of place you're happy to spend your money in.

Unfortunately, the customer service lets it down badly.

I bought the Warehouse & Co 900XX 13.5oz Slim Tapered Jean (W33 L32) for £279. When I got home, the fit was too tight, so I went back the next day to exchange them for a W34 L32 — the same model, just one size up.

Instead of a simple exchange, I was told I had to return the original pair first and then repurchase the new size as a separate transaction. I had received a 10% discount for signing up to their website, and because of this unnecessary process, I lost that discount entirely — £27.90 gone, through no fault of my own. The discount was a reward for becoming a registered customer, and it feels particularly unfair to lose it simply for wanting a different size of the same product.

I sent a formal complaint email and have received no reply whatsoever after almost a week.

For a store selling premium denim at premium prices, the exchange policy is rigid and the after-sales service is non-existent. The shop deserves five stars — the customer service, one. I hope they sort this out, because the products are genuinely worth it.

Son of Stag are consistently brilliant. Occasionally I have had to alter delivery times and Oscar is throughly helpful and has always been brilliant to deal with and always makes it work. It is much appreciated and I would absolutely recommend son of stag to anyone who is considering it.

Son Of A Stag offer first class, prompt service and a depth of knowledge about the products they sell which is rare and much appreciated in this day and age.

I always enjoy their personal touch.

Placed an order, shipment held for almost a week, contacted them, said they’ll send the next day, didn’t happen. Filed a complaint with PayPal. Avoid. There’re plenty others out there.

Great customer service, great overall business!

Oscar was absolutely brilliant with the advice he gave me. He filled me with advice and confidence and decided the choice I should make. Fantastic. Thank you.

When buying a jacket in my opinion best to speak too Oscar I previously ordered 46 peacoat I was informed 44 was available it would be a better fit it arrived fast and fitted perfectly if i had a 46 would have been too big
Thanks Oscar

I purchased some Paraboot Michaels & unfortunately they initially came scratched.

As you can imagine, this was very frustrating. However their customer care guy, Oscar, was incredibly helpful.

Oscar promptly provided a replacement pair & even threw in some complimentary socks due to the inconvenience.

What was initially a negative experience ended being a totally positive one instead.

I love the shoes & was very impressed with the customer care Son of a Stag provided.

Will be purchasing again. Thank you Oscar!!

I visited the store for the first time yesterday to exchange a pair of ONI jeans I’d purchased online.

The guy that looked after me, Graham, was outstandingly helpful. Not only did he pick out half a dozen excellent alternatives to try (to get a good fit) he really educated me about Japanese denim.

All in all, I would say that it was the best shopping experience I’ve ever had, and I normally dislike clothes shopping.

It was such a positive experience that I’m going to take my wife there to get some denim in the next few weeks. Graham even offered to be on-site on the day we travel up from Kent if I give him a few days notice of our visit. What a legend.

A superb range of quality clothing and an exceptional customer experience, Son of Stag has just acquired a dedicated new fan. 10/10.

SOAS first order absolutely nailed it. Freenote cloth RJ1 jacket, perfect fit, perfect service. Will definitely be coming here again (well online), amazing. Thank you for stocking this brand. I will have all the colours hopefully before the end of the year. Might (might) try a large for layering soon but this fit is perfect. Thanks again.