Dollywears Avis 

I ordered a Toy Story blanket of here and I was abit skeptical as the last time I ordered something advertised by instagram in was a complete scam so knocked my confidence abit but this company have definitely regained it I will be ordering again great quality and amazing price thank you so much my daughter absolutely loves her new blanket. The delivery was very fast I was not expecting so quickly so thank you!

Ordered 2 pairs of PJ's , the prints are very cute but the fabric is terrible. It's thick heavy plastic, yes the listing says 95% polyester but I never could have expected how unbreathable the fabric would be. Really feels like wrapping the kids in plastic for bed. We won't be ordering any more . Kids pjs should be light and breathable as kids are more likely to run hot

I was recommended this company by a friend I was debating whether I should order or not as the reviews were not great. I’ve ordered quite a few times. Never had anything wrong with my order. People say about sizing in general. Spanish clothing always comes up smaller so you have to size up by one or two, they do lovely clothing if I could, I would have them all I must say compared to my other Spanish clothing shops I use the material from this company is a little thinner. It’s just a bit different material compared to where I go to, but it’s still fine

Dolly Wears has, literally, the worst customer service that I have ever experienced.

On the 19th March I ordered a pair of shoes for my daughter’s birthday and on the 23rd March I received a parcel with leggings in it. There is no number to telephone them, only an email. I sent an email and it took 3 days to get a reply. I had explained the urgency for my daughter’s 2nd birthday.

They asked me to return the incorrect item at my expense!!

But they said that they would refund that expense when it was received at their end. I confirmed that I would but given the urgency I asked them to send out another pair of shoes. I did not get a reply. I emailed again 4 times and each one was ignored.

They sent me a generic email stating a refund for the shoes had been issued - no mention of the costs of returning the wrong parcel to them (£5.40).

I have emailed them 3 times since asking for those costs to be paid to me and I have never had a reply. I have asked for a telephone number - no reply and I have sent a message on Instagram - no reply, even though they are on every day posting things.

Dreadful service. The clothes are mediocre and not great quality anyway so I really would not bother ordering from this company. When they treat their customers this way they do not deserve to have any more custom. People would be better off saving a little bit more and shopping elsewhere.

The £5.40 return fee isn’t massive but it’s the principle, especially after how they have behaved.

Don’t shop here! :(

I ordered two of their beautiful yellow gingham school dresses in size 5-6. My daughter is a 4 year old who normally wears clothes in 4-5. The dresses were nowhere near a size 5-6, I would say more a size 3-4 with 5-6 labels sewn inside! I reached out to Dolly Wears on social media to be ignored twice. I then sent a message on their website, to get a very unprofessional email back to advise there is nothing they can do and won't even accept an exchange. The email was very unprofessional, and was not even being addressed to myself as a customer, just someone replying on their phone. I will not be ordering from Dolly Wears again. I can now see many more negative reviews.

Please read before you consider purchasing from this company. Please! I wish I did. Absolutely shocking company! Placed an order for my daughter age 2, bought age 2-3 years and when arrived the items were so small! I returned them and repurchased, to be told the return needs to be sent back to me as they wont refund as the items were in the sale are non refundable! It never stated on the items description or check out that they are non returnable. I placed an order for larger size before knowing they wont accept return or refund for the 1st order. Absolutely shocking. It's not like I returned and shopped elsewhere, I rebought in bigger size! They are a massive scamming company and very unprofessional they dont even reply. In the UK, the Consumer Contracts Regulations 2013 give you a 14-day “cooling-off period” for online purchases.
This means:
- i can return items for any reason (including wrong size or change of mind).
-This still applies to sale, promotional, or discounted items.
They are not adhering to people's purchasing rights.

Honesty dont waste your time or money buy from h&m, primark or other retailers that will accept returns and dolly wears needs be honest from the get go on your website. Im going to try a chargeback on my card.

The clothes are fine but the customer service and communication is an absolute joke, I’d avoid at all costs. I ordered some items, one of which was a completely different colour to what was ordered and advertised (I ordered the jumper and matching bottoms, both had the same description and both were the same colour on the website) they emailed and said I should said it back and £3.50 would be removed from my refund, I disputed this and they ignored my email, I emailed a further three times, all of which were ignored

Fast delivery 🚚

It was very fast delivery. My daughter loves her new pyjamas.

I am extremely disappointed with my experience with Dolly Wears.

I purchased a pair of children’s shoes on 16 January 2026. My daughter wore them only twice, and the coating at the toes began peeling away, exposing the material underneath. This level of deterioration after such minimal wear is unacceptable for children’s footwear.

I contacted the company by email on 3 February 2026 with photographs of the fault and followed up again on 10 February 2026 after receiving no response. I then gave a clear 7-day deadline for a reply. Despite multiple attempts to resolve the matter directly, I received no response at all.

Under UK consumer law, goods should be of satisfactory quality and durable. I would have accepted either a replacement or a refund, but the complete failure to engage with a legitimate fault complaint left me with no confidence in the company.

As a result, I pursued a debit card chargeback through my bank. The dispute was decided in my favour after the retailer failed to challenge the chargeback within the required time, and my refund was confirmed.

I also reported the matter via Citizens Advice for referral to Trading Standards.

Due to this experience, despite being a loyal customer of 2 years I will not be purchasing from Dolly Wears again.

Based on my experience, I would advise others to think carefully before ordering, particularly if they expect a company to respond to customer complaints and honour their consumer rights when a product develops a fault.

Absolutely love the items that I purchased for my daughter , amazing quality pyjamas they are so lovely and soft! Have ordered with Dollywears for a while now and have never been disappointed

Always happy with my purchases from here. Always good quality beautiful pieces. True to size and comfy for my daughters.

Bought clothes from here multiple times. Always amazing designs and great quality for my nieces. Accidentally ordered a size that was too small and customer service was so helpful and very responsive to help me change it to the appropriate size. Will definitely continue to order!!!

Avoid !!
I received my order that doesn’t meat uk trading and standard regulations . This company has been dealt with by trading and standards but how ever still no refund still ignored by the company to get my money back for unsafe clothing . This company thought it would be okay to have 2 inch safety pins in a baby’s coat hood . That’s not okay !!
She has failed to follow the consumer rights act unfortunately I’m having to deal with this myself so mummies please save your pennys and hassle

Ordered from here recently, the parcel was delivered to the wrong address by royal mail. Emailed customer service and they were so quick to send out a replacement. Not many independent businesses would be this good. Very impressed! Will definitely be ordering from here again!!

Bought from Dollywears many times the clothing has always been very good quality, never had any issues with any of my orders!! Will definitely carry on buying from them :)

I have bought from Dolly wears multiple time’s now when shopping for my two daughters. Clothes always arrive on time and are always good quality.

Cute clothes but they’re clearly from Temu/shein and then rebranded. Sizing of the dresses is very small and they’re 100% cheap plastic clothes

I received a faulty item and contacted the company straight away, providing photos as requested. After hearing nothing back, I had to chase them for a response. When they finally replied, I was told I’d need to return the item at my own cost, despite the fault being theirs. This is very disappointing and unacceptable customer service. Customers should not be out of pocket for receiving defective products. I won’t be ordering again which is a shame as I’ve ordered many times before just so happens they are ok until things go wrong!
According to consumer rights act 2015 this is also not a reasonable or legal request for consumers to have to pay to return faulty goods.

Offers a free nightshirt with order then once order is placed they cancel free item and only send paid for items.
It feels like a scam