I just wanted to leave a well deserved glowing review for Jack. I had an absolute nightmare of a situation, 7 cats that had been microchipped and I needed to transfer them from a different databas... Voir plus
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Lisez les avis des autres
I called identibase as I had started to register my kitten on line I got so far and couldn't manage it. I called today spoke to Paige who explained everthing to me put me at ease thank you do much Pai... Voir plus
L'entreprise a répondu
would say ZERO stars I want to change my home address for my identibase miro-chipped cat - I can't do this simple change unless I get an UPGRADE on my account for £15 a year. Emailled their awful cus... Voir plus
Registration of cmy dogs chip was so easy phoned the number given spoke to a very pleasant young girl who made the experience very simple which gave me peace of mind knowing my dog has some protectio... Voir plus
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À propos de l'entreprise
Écrit par l'entreprise
Identibase® is the UK’s original and most advanced Pet Database, with the most comprehensive missing pet service. Registering your pet’s microchip and details could not be easier…
Coordonnées de contact
Royaume-Uni
- www.identibase.co.uk
4,4
Excellent
5 k avis
A répondu à 97 % de ses avis négatifs
Répond généralement dans un délai d'une semaine
Comment cette entreprise utilise Trustpilot
Découvrez comment les avis de l’entreprise sont collectés, notés et modérés.
Disgusting company
Disgusting company. They insist you sign up to a paid plan just to change your address with them. This may contradict their own GDPR and is possibly illegal
27 avril 2026
Avis spontané
would say ZERO stars
would say ZERO stars
I want to change my home address for my identibase miro-chipped cat - I can't do this simple change unless I get an UPGRADE on my account for £15 a year. Emailled their awful customer service got a chat-bot reply both times saying to log in, that's just takes you to the UPGRADE page. If you are going to move address with your pet, DON'T buy
26 avril 2026
Avis spontané
I have tried Twice to Update Links…
I have tried Twice to Update Links details but it wont
let me send
26 avril 2026
Avis spontané
This service is highly focused on… making as much money as possible from customers.
This service is highly focused on making new customers sign up to paid services when all you want is to register the chip.
It is almost impossible to see where to take their 'basic' no-fee service.
You can only download a certificate if you pay for one of their plans.
This feels like a complete scam!
25 avril 2026
Avis spontané
This is a money making scam
This is a money making scam, and data mining. They said I hadn't completed my details. yet they addressed me by name via my email, and knew my dogs name??????? How come????? if i hadn't completed their form. this makes me feel very uneasy. ana again they want my email to complete this!!!!!!!!!!!!!!!!!!!!
25 avril 2026
Avis spontané
daft old lady who did not know what to do
they were so helpful there was no rush and so polite i would recommend them to friends and family
24 avril 2026
Avis spontané
Easy to transfer microchip from another…
Easy to transfer microchip from another company. Very polite and helpful assistant.
24 avril 2026
Réponse : identibase
Thank you so much for taking the time to leave a review – we really appreciate it!
We’re delighted to hear that you found the transfer of your microchip from another company easy to complete, and that our team member was polite and helpful throughout the process. Making these kinds of updates as smooth and straightforward as possible is exactly what we aim for, so it’s great to know your experience reflected that.
Your kind feedback means a great deal to the whole team and really encourages us to continue delivering a friendly, efficient, and supportive service for all our customers.
If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Réponse : identibase
Thank you so much for taking the time to leave a review – we really appreciate it!
We’re delighted to hear that a friend recommended us to you, and we’re really pleased you chose to go ahead and use our service. Recommendations like that mean a great deal to us, as they reflect the trust people place in what we do.
We’re always aiming to provide a simple, reliable, and supportive experience for pet owners, so it’s great to know you’ve had a positive introduction to Identibase.
If you ever need any assistance in the future or have any questions at all, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Easy and straight forward to use.
24 avril 2026
Réponse : identibase
Thank you so much for taking the time to leave a review – we really appreciate it!
We’re delighted to hear that you found the service easy and straightforward to use. Making everything simple, clear, and hassle-free is exactly what we aim for, so it’s fantastic to know your experience reflected that.
Your feedback means a great deal to the team and really encourages us to continue delivering a smooth and user-friendly experience for all our customers.
If you ever need any assistance in the future or have any questions at all, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Address update made easy
I had to email identibase for instructions on updating my address. I can’t quite believe how quick their friendly response was and how they updated it easily and without fuss!! Very stress free!! Many Thanks
Avril
21 avril 2026
Avis spontané
Réponse : identibase
Thank you so much for taking the time to leave such a wonderful review – we really appreciate it!
We’re absolutely delighted to hear how impressed you were with the speed of our response and that everything was updated quickly and without any fuss. Making processes like address updates as simple and stress-free as possible is exactly what we aim for, so it’s fantastic to know your experience reflected that.
It’s especially lovely to hear your kind words about the friendly support you received – that means a great deal to our team.
Your feedback is truly appreciated and helps motivate us to keep delivering a fast, efficient, and approachable service for all our customers.
If you ever need anything in the future, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Wonderful service.
Identibase have wonderful customer service,pleasant kind and genuine,
21 avril 2026
Avis spontané
Réponse : identibase
Thank you so much for taking the time to leave such a lovely review – we really appreciate it!
We’re absolutely delighted to hear that you found our customer service wonderful, and that our team came across as pleasant, kind, and genuine. Providing a warm, supportive, and authentic experience is something we truly pride ourselves on, so it’s fantastic to know this came through in your interaction with us.
Your kind words mean a great deal to the whole team and really motivate us to continue delivering the high level of care and service our customers expect.
If you ever need any assistance in the future or have any questions at all, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Very professional and kind
24 avril 2026
Réponse : identibase
Thank you so much for taking the time to leave a review – we really appreciate it!
We’re delighted to hear that you found our service both very professional and kind. Delivering support that is not only efficient and knowledgeable, but also friendly and considerate, is exactly what we strive for, so it’s wonderful to know your experience reflected that.
Your kind words mean a great deal to the whole team and really encourage us to continue providing a high standard of service to all our customers.
If you ever need any further assistance or have any questions in the future, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Jack provides A* customer service
I just wanted to leave a well deserved glowing review for Jack.
I had an absolute nightmare of a situation, 7 cats that had been microchipped and I needed to transfer them from a different database. Most of them had super long, hard to pronounce names too!
I felt like such a bother but he was not only very reassuring and easy to talk to but very efficient at his job, he made the whole thing a breeze (for me anyway!)
I also have ADHD so I struggle with phone calls and sorting anything remotely important out, I’m very disorganised so the fact he can be trusted to help me says a lot! Give this man a raise, or promotion please, I’m so serious 🙏🏽
23 avril 2026
Réponse : identibase
Thank you so much for taking the time to leave such a thoughtful and glowing review – we really appreciate it!
We’re absolutely delighted to hear about your experience with Jack. Managing the transfer of seven cats, especially with complex details and names, is no small task, so it’s fantastic to know he was able to make the whole process feel smooth and stress-free for you.
It’s especially meaningful to hear how reassuring, approachable, and efficient he was throughout. We completely understand that situations like this – particularly involving phone calls and important admin – can feel overwhelming, so it’s wonderful to know Jack made you feel comfortable, supported, and in safe hands.
We’ll be sure to pass your incredibly kind words on to him – they will genuinely mean a lot, and recognition like this is hugely appreciated by our team.
Thank you again for sharing your experience so openly. We’re so pleased we could help make things easier for you and get everything sorted successfully.
If you ever need anything in the future, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
Have to pay for changing a contact number
I realised that the mobile number on our account was wrong ... tried to amend this online, but it said to do that, you had to upgrade (at a cost of £15). I emailed and got an automated reply that made not sense. I called the office and spoke to a very friendly agent (Daya) ... she made the change for me (although I still had to pay).
So well done on friendly customer service, but I've given only three stars for being made to pay just to change a mobile number.
23 avril 2026
Avis spontané
Réponse : identibase
Thank you for taking the time to share your feedback – we really appreciate it.
We’re really pleased to hear that Daya was able to support you over the phone and that you found her friendly and helpful. We’ll be sure to pass your kind words on to her – she’ll be delighted to know she made a positive impression while assisting you with the update.
We’re sorry to hear about your frustration regarding the charge for updating your mobile number, and also that our automated email response wasn’t clear. We understand how this may have felt unexpected, and we appreciate you raising it. Feedback like yours is important as it helps us review how we communicate and ensure our customers have a clearer understanding of what is required and why.
To clarify, certain account changes involve an administrative process to help maintain the accuracy and security of the pet database, which is why a small fee is applied in some cases. That said, we absolutely take on board your comments about how this is presented and experienced, and we will be reviewing this further.
We’re genuinely grateful for your balanced feedback – it’s good to hear what we’re doing well, and equally important for us to understand where we can improve.
If you’d like anything further clarified or if we can help with anything else, please don’t hesitate to get in touch – we’re always happy to help.
Warm regards,
Ben
Identibase
Réponse : identibase
Thank you for taking the time to leave a review.
We’ve seen your comments, however we’re not fully clear on the details or the specific issue you’re referring to, so we’ve reached out to request a bit more information so we can better understand and assist you properly.
We always want to make sure we respond accurately and helpfully, so once we have a little more context we’ll be more than happy to look into this further and get everything resolved for you as quickly as possible.
If you’d prefer, you’re also very welcome to contact us directly and we’ll be glad to help you straight away.
Warm regards,
Ben
Identibase
Terrible Customer Service
Early April, I received an email stating that my identialert membership would be renewed automatically in May at a cost of £36. I don't remember authorising annual automatic renewal. I didn't want to continue with the membership, so I sent an email to cancel, and I asked for a confirmation email in return. After a few weeks and several further emails from me, I have still not received anything back from Identibase. I've been met with complete silence. I have no idea if they will take the payment when the time comes. Considering the lack of communication from them I certainly wouldn't recommend them.
22 avril 2026
Avis spontané
Réponse : identibase
Thank you for taking the time to leave your review – we really appreciate it.
We’re sorry to hear about your experience, and we’d very much like to help get this resolved for you. Unfortunately, we’ve been unable to locate your account based on the details provided in this review, which does make it a little difficult for us to investigate fully at this stage.
That said, what you’ve described does seem unusual. We are currently dealing with a high volume of queries, and it’s possible that your request has been placed in a queue, particularly if your renewal isn’t due until May. We do always aim to respond as quickly as possible, and you should typically receive an acknowledgement email followed by a holding update if there is any delay in providing a full response.
To ensure we can look into this properly and get everything sorted for you as quickly as possible, we would recommend giving us a call. Our team will be more than happy to assist you directly and make sure everything is resolved without further delay.
Thank you again for bringing this to our attention, and we look forward to helping you get this sorted.
Warm regards,
Ben
Identibase
Réponse : identibase
Thank you so much for taking the time to leave a review – we really appreciate it!
We’re delighted to hear that you’re a happy customer. Knowing that we’ve been able to provide a positive experience for you really means a lot to the whole team.
We’re always working to ensure our service is helpful, reliable, and easy to use, so it’s great to know we’re on the right track.
If you ever need any assistance in the future or have any questions at all, please don’t hesitate to get in touch – we’re always here and happy to help.
Warm regards,
Ben
Identibase
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