Purely Diamonds Avis 

Beautiful 4ct lab diamond tennis bracelet, thank you.
Fantastic customer service, helpful and patient.
Will definitely shop again

When I made an order for an engagement ring and asked for a delivery date of what seemed like the impossible, Stephanie and her team managed to pull it out of the bag to deliver on time an absolute brilliant ring.

I cannot thank them enough for what they have done.

Amazing help from Alex. I must've sent 100 emails asking questions and he/she was alwaya quick to respond, nothing was ever too much and they went above and beyond to give me information that i required to help me pick my perfect ring. I will only ever now buy from this company. I am so impressed and my ring is absolutely stunning. Thank you so much.

I was let down by another online jewellery retailer. (5 weeks of broken promises/delivery)

I got in touch with Clare and explained the situation as we were due to leave the UK for our trip in 4 days. She took over everything from start to finish. Fantastic communication and a brilliant service as promised.

I need the ring resized and again this has been no problem. I have a very happy new fiancee and will only ever use Purely Diamonds again for anything.

Thank you Clare & Co!!!

Great service from start to finish. After researching other diamond online retailers I chose Purely Diamonds because of their reputation and great reviews which I can confirm were well deserved. From my initial interest in a particular ring I quickly received a try at home sample and after several messages between myself and Alex in Customer Care ordered my trilogy diamond ring, a present from my husband for my 60th birthday. We arranged to collect the ring in person from their London premises where we were met by Clare. When we first saw the ring it was a real Wow moment. The quality of the diamonds were outstanding and Clare spent time going through the certificates and information relating to each diamond. Having never purchased a ring of this quality and carat before the whole experience was amazing. If I was ever fortunate enough to buy another piece of diamond jewellery or our daughters get married we would have no hesitation in going back to Purely Diamonds or recommending them to others.

My daughter lost one of her earrings which I had purchased from Purely Diamonds last year. I contacted them to ask for a replacement and Alex was amazing. She was very helpful and efficient and placed the order for the replacement. She also asked for the other earring to be returned to ensure the replacement was an accurate match and also clean it so it looked new.
Really appreciate the care and consideration taken by Alex and would definitely recommend using Purely Diamonds.

As always, excellent customer service during my recent visit. Thank you Anastasia for being so patient, welcoming and attentive. Such genuine, reliable and dedicated customer service. Always a pleasure to visit your showroom. Thank you Purely Diamonds Team. 10/10.

My experience with Purely Diamonds was great, Anastasia was so helpful on our zoom call, helping me choose the exact ring I was looking for, her in depth knowledge on the jewlerry was exceptional. From start to finish they kept me updated throughout the process. I would 100% recommend reaching out to them regarding jewlerry or engagement rings.

Thanks again for everything.

Purely Diamonds were absolutely superb throughout the entire process. I’d left it a little late to organise an engagement ring and needed it sooner than their standard delivery times allowed. From the moment I got in touch, Alex in customer service went above and beyond — communication was outstanding, and they made sure everything was in place to get the ring ready in time.

The entire process was smooth and stress-free, from initial enquiry to final collection. To avoid any last-minute delivery delays, I chose to collect the ring in person — and I’m happy to say the in-store experience was every bit as professional and welcoming as the service I received online.

Highly recommend Purely Diamonds for their exceptional quality, reliability, and customer care.

The ring was also absolutely stunning and my new Fiance is over the moon!!!

Tracey in the Manchester showroom made the entire experience great from start to end. Tracey provided the appropriate time, care and consideration needed to cultivate the right engagment ring and wedding bands. She also went above and beyond to ensure that I got the ring on time and it actually exceeded my high expectations. Could not have envisioned this experience going any better.

I spent years trying to find an engagement ring for my partner, and once that was finally sorted (from another site), I then had to find the wedding rings. I had to buy her wedding ring from the previous site for them to make it fit with the engagement ring, but for mine I had to start over looking through all the websites.

Once I finally chose upon this design, and having seen a few replica copies from other stores in my town and online, no-one had this design and so I went with this company.

This site was actually the cheapest that I could find for the rings that I could have bought here instead of where I previously bough mine from, and so this made me fill with confidence that the ring I was buying would be the cheapest too, which it actually was - and also was the only place to buy that design!

Placing the order and receiving the order was very easy, sadly, there was a bit of miscommunication with trying to view the ring initially because I was told from their Manchester store that this design was not available to see in person in London, but later I was to find out that it would have been.

I tried to find the actual ring size of my finger from the local shops, but this was very difficult to do (long story) and I should have actually gone to see them in London personally to get this size figured out.

So when the ring arrived, it didn't quite look exactly like the picture as it kinda looked like it was physically a hammered finish, but was in-fact a hammered effect finish that has been manually cut to make it look like it was hammered. At first I was a bit unsure if I liked it, but then I fell in LOVE with it. It really was crafted beautifully and was very unique. Sadly, the ring was very too big for my finger.

So I had to make an appointment to see them and get this re-sized. We finally found the size I needed and went for a size slightly smaller just in-case which could be stretched out to make it 1 size bigger as the current ring was not able to be re-sized and so a new ring had to be made from scratch.

So when the new ring arrived, it fitted a lot better and even though it is slightly tight, I know that if I want it slightly bigger, it can easily be done.

All I can say about this company is that they looked after me, they did a fantastic job from start to finish and I couldn't really ask anything more from them. I know had I just went to London we could have avoided the wrong size situation, but it all got sorted in the end so no issues. I would 100% recommend using this company. Also, if you do go to see them, it situated in an amazing part of London which you can also go explore and make a nice day of it.

Thank you guys so much for creating a beautiful ring for my wedding. If I ever need to buy another piece of jewelry, I will sure go to you first.

**Long over due good review, for balance catching up on good reviews we should have left suppliers at the time, especially now that service is so poor currently & you shouldn't just review the bad**

We've purchased three rings from PD now and each purchase & experience has been good, the first was back in 2015, the 2nd in 2017 and the third in 2024. I doubt we'd buy diamonds anywhere else now, not that we buy loads sadly LOL. My engagement & wedding ring were from PD, then a further small ring was purchased at a half size smaller to make sure they don't come off...

Each ring is beautifully made, you can choose diamond and metal options, they're made to your dates, and I've been into their offices before to choose a ring. No hard sell either, I was all up for 'more' but actually PD suggested that the 'less' option would look better.

They offer a cleaning service too, I use this each year to make the rings look like new and they check the claws etc. This takes a mere few days.

Because they don't have showrooms/retail outlets their cost is around 2/3 of high street but the service & range are way better. I love all three of mine and I'm sure they'll reflect pretty colours for many years to come. I highly recommend Purely Diamonds.

Great experience buying from purely diamonds in Manchester.
Tracey was fantastic during my appointment and over numerous emails.
Straight to the point, answered any questions I had and did whatever she could to help too. I look forwards to my next visit, this time with my fiancee.

Highly recommended.

This is the second review I have given for
Purley diamonds, they are an amazing company.
Booked an appointment with Anastasia for my husbands wedding ring.
He ordered a bespoke ring.
Anastasia was fantastic so helpful, his ring is amazing.
We were informed the day before and arrived the next day.
Fantastic service, very highly recommend
🌟🌟🌟🌟🌟

I jumped at the chance to order a third diamond ring from Purely Diamonds to mark our Golden Wedding anniversary later this year. I would never consider buying from any other company as customer service is spot on and my frequent emails were responded to efficiently and honestly, guiding me to make the best decision for me with no pressure! I never had any doubt my choice was the correct one. I didn't want the ring straightaway and my preferred timing was adhered to exactly. This company cares and the entire process is faultless. The end result is absolute perfection and I cannot wait to be able to show this latest beauty off. I might be back for another. Thank you everyone.

We purchased my engagement ring from purely diamonds 9 years ago and it is still as beautiful as ever, however it needed a replat and resize. From my initial contact with Alex to receiving the ring back was smooth sailing. Alex sent me the form I needed entered the information and sent ring and form back. The team had my
engagement ring resized and replated and sparkling like new all within 7 days.
The whole process was flawless and the pricing very competitive

This is the third time I have used Purely Diamonds and the team have been great again. Thank you to Alex for her patience and who helped me choose a stone and to the team who made the ring. Excellent quality and craftsmanship and super-quick delivery. Their prices are much better than anywhere else. It is very rare these days that you get exactly what you ask for and Purely Diamonds are great at what they do.

Excellent service from start to finish. My partner absolutely loved her new ring. Very speedy service and came earlier than expected. Will use again for sure!

I was very pleased with the service provided. I bought an engagement ring and had limited time to propose as my partner was due to go abroad shortly after I ordered. The team at Purely Diamonds pulled out all the stops to get this delivered on time leading to the successful engagement of myself and my new wife. Would happily recommend without hesitation.

Quick process and great quality