Sytner Group - Sytner Luton BMW Avis 

No waiting. Cup of coffee.

A huge thank you to Craig McCan for his kind service today, going above and beyond to alleviate my stress and ensure that I could safely drive home.

First of all the car seems to be okay. I am writing this review as l have had poor after service from this company. I was upsold a alloy wheel insurance and decided to cancel. I contacted the salesman and asked him to deal with this and emailed back saying passed into his manager. Then spoke to someone else and asked them to deal with this and call be back all they did was cc me into a few words email asking them to cancel. I then called the outside company to ask them to refund and cancel my payments and got an automated voice saying contact my dealer as they will have do that and ended the call. I have to say that after spending tens of thousands with this company they would of been more professional and sorted this out better. Now awaiting a call from the dealer principal! I will not go back to this BMW dealership again 😠

Not much options given, very tight schedule.

I recently purchased a BMW M340i from Sytner Luton and let me tell you, this car is fast. So fast in fact, that things (and apparently adults) are being left behind quicker than the 0–60 time.

The buying experience was smooth, efficient, and almost too friendly… to the point where my dad felt so at home that he left his debit card behind like it was paying rent there. Meanwhile, Saj — our brilliant and extremely helpful sales representative must’ve been so devastated to see the car leave the lot that she left her phone in it as a keepsake. So in summary, I left with a 3.0 straight-six turbocharged masterpiece, and Sytner Luton gained one debit card while donating me a free mobile phone. Fair trade, I’d say.

Josh was really helpful and literally we made the deal in 5 minutes! Found me a lovely car which i love aswel. Still reached after to make sure everything was ok and i was happy which i am.

⭐☆☆☆☆ Shocking Conduct and Zero Accountability from BMW Sytner Luton

I’ve never experienced such appalling behaviour from a so-called “premium” brand.

On 15 August 2025, one of their employees, Sajeedah Sharjha, caused £500 worth of damage to my car during a confrontation while driving a company BMW (KM25 ZLU). She boxed my vehicle in, acted aggressively, and left me feeling completely unsafe.

When I reported this to BMW Sytner Luton, their HR Head, Nathan Ellinor, first denied that the car even belonged to them. Later, he admitted it was their vehicle, but then tried to claim their employee “wasn’t there” — despite clear evidence showing otherwise.

To make matters worse, I’ve been waiting months with no follow-up or accountability. They’ve ignored every attempt I’ve made to resolve it, and my previous review was taken down, which says a lot about how they try to silence genuine complaints instead of fixing them.

This whole situation has exposed a complete lack of honesty, professionalism, and integrity at Sytner Luton. Their response has been to deny, delay, and deflect, rather than take responsibility for the actions of their staff and the use of their company vehicles.

If this is how BMW Sytner Luton treat people when their own employee damages someone’s car and behaves aggressively, I can only imagine the nightmare of being a paying customer when something goes wrong.

Avoid this dealership at all costs. Their customer care and accountability are non-existent.

And to top it off, they even tried taking my review down for supposedly containing “defamatory content” — lol.

Couldn’t ask for a better service from Jamil from the very start and Devon was also such a lovely guy. So professional. I wouldn’t hesitate on recommending Synter Luton to anyone

Our sales person, Saj, was great, attentive and worked hard to get the spec I wanted.

Brilliant service from Matt and the team

Im only giving them 1 star because unfortunately this doesn’t let us give 0 because if we could we would give -10 stars. If you want a piece of advice and if you’re looking to buy a BMW avoid the Luton Branch. AVOID AT ALL COST. If you don’t want unexpected headaches and bills, AVOID BMW LUTON AT ALL COST!
I bought an X7, thinking it would be smooth, but it’s been nothing but stress. The car came with a tracker, but I was never given the registration code. I called every day, argued endlessly, and they still gave me nothing — just empty promises that they would “look into it.”
Without telling me, they changed the finance date to 19th September, from the 10th of October. My payment came out two weeks after the car was collected which isn't supposed to happen, and eve then they didn’t even bother to inform me. I called BMW Finance who confirmed everything was fine, but it was BMW Luton’s responsibility to fix it. I called BMW Luton with more promises on their behalf that they would fix it. Instead, I was harassed with more arrears letters and putting my credit at risk, with no one even being bothered to update me or solve the issue they made!

I called every day, for them to NEVER call me back. The first time i spoke Jay Cullen, Head of Business, who claimed he would sort it out. For a week, he said he was calling finance managers and would call me back — HE NEVER DID. I called and spoke to Martin, who promised to tell Jay to call me — again, nothing happened. I even spoke to Devon, who said he’d resolve it with Jay — also no follow-up.

After this, I finally told a sales agent I was exhausted and wanted nothing to do with this car. They booked a meeting for Monday at 10:30am. I waited until 11:30am — and Jay finally appeared, asked if I wanted the problem solved, as he promised to make calls, then disappeared again. Thats when the Sales agent asked for a update, and i told her there was none and i just wanted to get hid of the car after so much stress that the car and BMW Luton has caused me.

Even after multiple complaints, multiple staff, and clear mistakes on their side, they insisted it was my responsibility to fix their errors. They have no accountability, no care for customers, and zero respect.

If you want a BMW without headaches, stress, and harassment — stay far away from BMW Sytner Luton.

Had a really good experience with well informed, helpful, professional sales person Danielle.
Understood what we required and went over and above expectations to find me my white 420i convertible.

Salesman was great very helpful and informative. He explained all the workings of the car during hand over

Matthew the sales person, was happy to explain everything to us and happy to run through all scenarios. He answered all our questions honestly, accurately and was very good with his delivery. He brought in his manager when required who also was nice to deal with. Highly recommend seeing these guys.

People made the difference. With timely and courteous communications.

My Sales Rep Rahim stayed in contact with me throughout the whole process of buying my new car and kept me up to date with progress. Following receipt of my new card he has said he will always be available to answer any queries I have not matter how trivial I think they may be.

Friendly, polite and efficient, the second time I've purchased a vehicle from Sytner, nice people to do business with.

I purchased a used BMW from Sytner Luton on 11th July 2025 and part of the deal was GuardX treatment inside and out. When I collected the car, it was dusty outside and had marks inside, so I queried whether it had been done. The salesman Sarj assured me it had and said I would receive a certificate.
Despite several calls and emails chasing this, no certificate ever arrived. Sarj then stopped taking my calls or answering my emails. Which I found extremely unprofessional and rude.
I called again and asked to speak to another salesman and was put through to Ben who said there would be a sticker in the windscreen with Guard x details however there was not. He said he would arrange for the car to be Guard x inside and out at my local garage Sytner Nottingham and Sarj would call me that Friday to arrange this, unsurprisingly, no call ever came.
I called several times the next day asking to speak to Sarj or a manager. Each time I was promised a callback, but no one contacted me. I have brought four cars from Sytner as I believed them to be a trustworthy company however the way I have been treated is disgraceful. I only want the deal I paid for. To ignore a customer for a month is not acceptable. The GuardX treatment had definitely not been applied. I will never buy a car from Luton BMW again. I eventually got the GuardX treatment applied in Nottingham and you could tell a large difference in the car.
Luton Sytner are great until you buy the car then they don’t want to know. Terrible customer service. Avoid at all costs.

From start to finish, Danielle and Devon were fantastic. They helped me choose the right car with the right specification and within my budget, making it a great experience. This is the second car I’ve purchased from Luton BMW, and it was a pleasure once again. I will definitely go back if I decide to upgrade in the future.

Jamil Hanif (Sales Executive) was fantastic. Great interpersonal skills and very supportive with his after sale support.
Jay Cullen (Head of Business) was also very supportive and professional with after sale support.