Fruidel Avis 

excellent assistance from Chloe

shocking company and poor business practices. increase prices without telling you. say that they send correspondence but provide no evidence of this. their own terms state they will inform you of price increases! same with additional fees like delivery fees and admin fees- just add them on without prior notice.

Chloe at Fruidel has been a pleasure to deal with since moving to Fruidel to get our milk and fruit deliveries. A must better quality of product and pleasant staff from our previous company.

Unfortunately Fruidel didn't suit our business needs in the end. The new business team could have provided clearer information on joining, there probably needs to be better communication and organisation between departments, however Gareth Davies in particular was very helpful, responsive and gave excellent customer service. He went above and beyond to try and make it work for us which was appreciated.

The fruit is decent and the deliveries are reliable, but the business practices and customer service are absolutely dire.

When we signed up a few months ago, our quote explicitly stated there was no delivery charge. Suddenly, a delivery fee was added to our invoice—and it appears to have been backdated. We queried this via their invoicing system but have yet to receive a single response.

Because of this, we requested a cancellation. Their terms state this must be done in writing or via their app. However, the app doesn't work (or simply doesn't allow you to cancel), and despite emailing our request three weeks ago, we are just being given the run-around. We keep getting hit with excuses like, "We tried to contact you to talk about this," or "The person responsible isn't in the office, we will ask them to contact you when they return."

It is completely unacceptable to drag out a cancellation request with stalling tactics like this. Avoid.

We've had a fantastic experience with Fruidel. Their customer service team is incredibly helpful. My Account Manager Javid, always replies to any questions I have, he is very supportive. The delivery is always prompt and reliable. The whole process is completely hassle-free. Highly recommend!

Don't listen customer, don't read emails properly, left customer without delivery for whole week and don't try to sort out own mistakes.

Thank you to Gareth for resolving the issue and keeping us entertained with The Great Banana Mystery of 2026. From the customer of the week :)

Great experience overall. The team has been very accommodating and easy to work with. Communication has been excellent throughout - they are very responsive and quick to assist with any queries.

A special thank you to Gareth, who has been particularly helpful and supportive.

Highly recommend

Great Service from Gareth on the Accounts Team at Fruidel

Fantastic customer service, and great support throughout the whole process of getting fruit and milk deliveries set up in the first place. Particularly the services of Javid, he's been awesome. Highly recommend.

- Tom

My request was dealt with and responded to extremely quickly, very professional and easy to organise. Javid Alimi is a pleasure to deal with and always responds quickly to my queries or questions.

Excellent service from Fruidel for our office - keeping our employees happy with a great selection of fruit. Milk delivery also really useful.
Javid is a great account manager ensuring everything is working as it should and any issues resolved quickly (not that there have been any yet).

Good quality fruit and great customer service!

Fruidel is great! always such lovely staff who are super accomodating. Javid is a pleasure to comms with - always super responsive and on it!

We’ve been using Fruidel for around three months now, and the service has been brilliant from the start. Each week we receive fresh fruit with a great variety, which has been a really nice addition for the team.

The customer service has also been excellent – always helpful, responsive, and easy to deal with. In particular, I’ve worked with Javid, who has been fantastic throughout – friendly, professional, and always willing to help.

I’d highly recommend Fruidel to anyone looking for a reliable and high-quality fruit delivery service.

Both the fruit and customer service is amazing! Especially Javid.

very prompt and great customer service

My experience has been so smooth and easy so far, they're very thorough and everyone I've spoken to has been lovely. Gareth, our account manager, is always making sure at each turn in our experience that everything's been handled properly and we're happy with our experience.

We engaged Fruidel last year as we were considering changing our existing fruit supplier. Initially, we received a sample basket which was very good quality and well received by staff.

After some discussion, we agreed to a one-month trial period for January only, with the understanding that this would allow us to assess the service before committing further.

However, issues began almost immediately. We received an invoice before the first delivery had even arrived, and it was only at that point that we were informed that payment was required a month in advance. This had not been clearly communicated to us beforehand. Despite explaining that I was dealing with the payment query, multiple invoices continued to be issued.

Unfortunately, the quality of the fruit supplied during the trial did not match the initial sample. Over the weeks, the standard declined. For example, we received very green, heavily bruised bananas, dry clementines, and some fruit that was already spoiled upon arrival.

At the end of the trial period, I informed the company that we would not be continuing, as per the original one-month agreement. I was then told that a notice period applied and that additional payments would be required. This was not my understanding of the arrangement, and despite referring to previous correspondence, the matter became disputed.

Overall, this experience has been disappointing and unnecessarily stressful. Based on our experience, I would advise other organisations to ensure all terms — particularly payment structure and notice periods — are clearly documented in writing before proceeding.